How to improve the performance of your site: some suggestions

To increase visits and quality visitors, it is essential to know that content is the best weapon, be it a blog or an ecommerce.

SEO and web marketing experts say that: it is necessary to produce quality content, since they influence everything, from search engine optimization to brand awareness, from social visibility to customer loyalty.

Creating good content is not easy, it takes time and resources.

Big brands and the best online stores do not always take advantage of blogging, and a small percentage of ecommerce takes content marketing seriously.

In this post I'll talk about some ideas for an e-commerce blog: when you run out of ideas about what to publish, read this post that will help you.

SHARE CUSTOMER REVIEWS

There are two ways to share great customer reviews on the e-commerce blog. If you have activated the review function, monitor the reviews from time to time. This way you can see a good opinion that can be shared as a blog post. The second way is to keep track of your brand's mentions and keep an eye on your fans and customers - you can also ask them to write a detailed review.

INTERVIEW A FAMOUS CHARACTER

Here is a great way to share relevant information on the niche: write about great people about the present or the past of your sphere. It's a great kind of content that can be valuable to your readers. And this idea of ​​the e-commerce blog has not yet been fully exploited.

INTERVIEW A CHARACTER KNOWN IN THE FIELD

Suggestions from experts are a very effective type of content, as long as the advice is really useful. It is important to produce long, detailed, and never trivial content. If you have the opportunity to interview an expert, make sure you have specified the topic well and have chosen the correct answers. A good idea is to collect the questions directly from your readers.

RESOLVE A CUSTOMER PROBLEM

Solving problems published by customers is always a great action and will produce results.

It is always good to highlight the products you sell, solve the problem with the products you sell.

GIVE SOMETHING EVERY TIME

Gifts and competitions are the best things, but you can do even better. Do something useful for your customers for free. You can share this for free, or offer some exclusive things, or exclusive brands.

WORKING WITH CUSTOMERS AND FANS

When customers show the items purchased in your store, they are doing something more than just buying. And the right thing is to thank them!

Observe your fans and your customers, and engage them in your post: this is an invaluable tactic to increase customer loyalty and build relationships.

WORK IN PROGRESS

Unpack a new product?

The production of a completely new product?

Prepare special offers and gifts?

Share it with a post, on your e-commerce blog so readers are connected and involved. Transparency makes your brand closer and almost human. For example, the site of Yen Gioielli shows i work in progress

and design process.