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The use of innovative technology for the protection of Made in Italy: Caffè Musetti implements the blockchain

Musetti, a historic company in the coffee sector, has announced the implementation of the technology blockchain to ensure traceability and transparency
process productive.

thank you a this innovation, i consumers will participatee actively to the daily reality of a roasting, discovering all the details about the coffee che they are enjoying.

Where does the coffee that makes up the blend I'm enjoying come from?

What are the notes distinctive of this bevgoes and how do they develop?

How are the choices made?e components, the roasting of the beans, the evaluation of the quality?

Implementation Blockchain

Imagine that simply scanning a QRcode with your smartphone is enough to answer these questions.
The President Guido Musetti underlined the importance of offering transparency to consumers, involving them throughout the entire production process, from the selection of the green coffee to the finished product, through the use of blockchain.
“Today, consumers are more informed and sensitive, especially when it comes to products that they are grown not in Italy. Having experience in both the world of wine and coffee, I realize how the first Italian supply chain is totally transparent, while thea the second is often obscure to us.
At Musetti we have decided to exploit the potential of technology blockchain to search to bring clarity to the work we carry out in the company every day.
Thanks to our commitment and a fruitful cooperation with suppliers, we have succeeded in share with our customers information and documents that usually belong only to the company. We invite you to follow us in this experience: come and get to know the reality of our company, thanks to technology blockchain. "

This technological solution, which combines a traditional production -that of coffee toasted - with digital innovation, was developed in collaboration with the University Catholic of the Sacred Heart di Piacenza, thanks al work di Sara Triachini, doctoral student AGRISYSTEM and Professor Ettore Capri, full professor of agricultural chemistry.
La platform, blockchain, made within the scope of the project Agency TrackIT ICE (Agency for the promotion abroad and internationalization of Italian companies), is by the Service Provider EZ Lab (Padova).

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La blockchain takes you inside the Musetti roastery

Through the use of the blockchain, Musetti is able to trace all production phases of 18-piece Gentile pods, ensuring that the information cannot be modified or manipulated over time. The company has decided to document transparently their work, making all the information available to the consumer.
Therefore, instead of creating new recipes or establishing specific agreements with green coffee suppliers, Musetti has published documents
. The publication of these documents, ahead the quality of the coffee purchased, the origin of the beans and the long transport by ship.
La blockchain it is also essential to demonstrate the careful selection and validation process
of the coffees by the team of taste, which uses numerous descriptors to make the standards are always met. This is followed by roasting, a skilful slow cooking in which time and temperature cause chemical-physical reactions to develop which generate friability and aromatic bouquet typical of toasted beans. These phases allow you to offer a profile constant organoleptic, to always find the same taste of the favorite blend from consumer, cup after cup.
The technology blockchain puts a seal on the documents attesting all the steps described, making them immutable. Traceability and transparency become a guarantee of product safety and the absence of counterfeiting: the information declared must
necessarily correspond to reality.

But what is meant by “technology blockchain"?

Upload data and documents to blockchain it means storing them in a “chain of blocks”. Everything is fine information is saved in encrypted form and is associated with the date and time when a certain operation, called a "transaction", has been performed. This digital register it is not a classic database, since there is no central entity that controls it. Byes a distributed system in a network of peers, in which everyone owns a copy of all data. For this reason, for a transaction to be notarized in blockchain and made immutable, all equal they must approve its reliability.

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