SEO Strategy voice search and the success of Personal Assistants

PAs - Personal assistants are increasingly used, just think of Siri and Google Assistant, both of which are able to give information through a simple voice command.

Have you ever considered voice search in your SEO strategy?

Optimizing voice search will be one of the fundamental elements on which the SEO will be based in the future. Virtual assistants can be integrated into any electronic device that can connect to the network, such as computers, appliances and so on, but their real strength lies in being available for consultation anywhere, through mobile devices.

Most users use voice search on the go, so the information returned can be geolocated.
Personal assistants are able to return relevant and useful results based on people's needs.

To ensure that the answers are in line with the expectations of their users, digital assistants are equipped with artificial intelligence, and the evolution of this new technology promises an increasingly smart future for PAs.

One of the features that differentiates the vocal search from the textual one is in the naturalness of the language used by the users.

The way people relate to electronic devices totally changes, the trend is to establish a conversation with your smartphone using longer queries that are closer to natural language.
It will therefore be necessary to adapt and "humanize" the contents more and more to make them PAs friendly.

To update and optimize the contents in a SEO-oriented SEO perspective, we must take into account not only the type of question asked by the user, but also the type of assistant he uses, as each system refers to different resources to collect the data.

For example, if you ask Siri a question about finding a place to have lunch, you can expect him to take information from one of the following sources: Yelp, TheFork, Yahoo! Local.

There is still little talk of SEO geared towards vocal research, but this is nothing but a competitive advantage if you start moving in this direction before the others.