Thanks to the web3 project MICE, the digital community will have more solid foundations than seen before on the Blockchain.
The web3 project will provide its owners with the means and tools to model, contribute and create the first decentralized media network - MICEMEDIA. An intermediary brand that is not only built but owned by MICE.
We already know that the 'web' has developed in stages.
From Web1 and “websites” to Web2's “peer to peer” era of social networking up to this point, defiborn from an ecosystem built on blockchain and unlimited potential. Each phase of the web has brought with it innovative advances in technology that have shaped society, culture and the world.
These phases were governed by centralized systems and platforms, with the intention of shaping and censoring opinions to control the company's narrative for its own benefit. Create a forced polarization system that divides people… all the advantage of the platform.
From Twitter and Facebook to YouTube and PayPal we have seen incessant "Censorship", "Cancel culture", "Shadow Banning + Banning", "De-Platforming". Muting any person or account that doesn't "fit the mold" '.
That is, until now.
MICE + MICEMEDIA is planning to raise the bar and deliver on the true promise of decentralization in Web3.
With a community-centered approach, MICE has the idea of following the way NFT projects have built communities in the past and turning the script around. MICE plans to tap into an existing real-life (IRL) community and culture and give it a home in Web3.
The project will provide traditional means of communication to its community and supporters, but with MICE the value of communication has more meaning and value. The founder described this as "Discord with Discourse". A community with a shared perspective communicated on topics that have far more depth than your average NFT chat room.
Just as the days when NFTs "released a jpeg" have passed, so has the legitimacy of a low-quality video game "coming" or a "game" that passes as "Utility".
Although MICE provides traditional utility services such as IP ownership, streaming business, IRL events, merchandising and so on, they plan to hugely raise the standard in their true usefulness.
The main goal of this utility is the creation of the first decentralized Web3 multimedia network, created and implemented by the MICE community.
The project will provide a platform of multimedia content to the community and offer the possibility to interact, vote and contribute to the media, thus shaping the culture and brand of a true multimedia network created by the community.
The Event: MICEMEDIA. A Digital Media Network and a brand that is the outward facing product built by MICE.
This community-built brand is capable of accelerating online IRL in a powerful way. MICEMEDIA co-founder Chris Crane has spent the past three decades as a media executive building some of the most important networks in the United States.
His initiatives have been diverse and have been successful working with brands such as ESPN and iHeart Radio. They've created mainstream syndicates from The Steve Harvey Radio and Dan Patrick Show to news platforms like Dan Bongino Podcast and Levin TV topping the charts. Most recently, Chris founded the company which became the "BlazeTV" news network.
With the culture and foundation built by the Community, the MICE team will be able to organically and quickly build this utility into an extraordinary, respected and revolutionary MICE MEDIA network.
How NFTs are valued was a problem in the eyes of the founders of MICE. Confined to "perceived value" through things like "scarcity" and "rarity" with weak utility "it was not enough for the MICE community" in the eyes of the team. They meticulously layered their “three levels of value” to maximize the digital resource for the community and provide future MICE holders as much value as possible.
1. TRADITIONAL VALUE . The art of the NFT itself derives from a thematic storyboard that is intertwined with the ethics of the project. Along with this are exclusive IP rights, access to streaming events (starting November 6, 2022), IRL events (MIAMIMICE / APR 2023), merchandise and a comprehensive approach to Web3's core offerings.
2. FUNCTIONAL VALUE . It will include the unique community that will be assembled and the access and ability to interact and contribute to the content in a revolutionary approach to creating a living multimedia network.
3. IRL "TRUE VALUE" . This is where MICE aims to directly democratize an industry that has forever been dominated by big tech and big corporate networks. The MICE team is now exploring the most effective way to ensure that the community-owned NFT is tied to equity and a stake in the Media Network, having a true share of the media empire they are building. The 'Web3 NFT' + 'IRL Equity' value in a multimedia network is revolutionizing the industry and a principle that the team holds sacred and will reward the community with this offering.
"Power of aligned interest". The community will have the power to project multimedia content that they believe in and that reflects their culture on Web3 and that content is shared on Web2 and online. As this exposure permeates the entire market, the value of the Media Network will logically increase. As the value of that Media Network increases, so does their share in that entity… as does the increase in the notoriety and value of the NFT. In what is becoming a “Contribute to Earnings” model, there is a noticeable presence of aligned interest in promoting multimedia content that has never been seen before.
A MICE intern might have said it best when he stated: “We are a media network built by 'MICE', not 'Man'”.
The MICE team supports the claim that Web3 will reach its maximum potential only when it has mass adoption from the general market in general and is oriented in this way.
The way MICE predicts this will happen is not through "better art", but rather through a project that breaks the barrier and triggers an emotional connection with a specific NFT. There may not be a deeper emotional connection an individual has with respect to his or her opinions, belief system, and her values. MICE intentionally planned its Mint around a highly covered election in the United States this November. Creating a connection between an existing community in Web2 and a thriving community in Web3.
The team split their marketing spend between Web3 media and traditional media. Getting people to understand new technologies is not a light step. But the founders attracted mainstream PR through exposure on network TV, IRL influencers who took to MICE as their first NFT. They have simplified the message of what is the blockchain in their communication with the media. This paves the way for some extremely exciting bridging the gap.
To break down even more barriers, MICE has made it easier to enter the market. Downloading a digital wallet, buying ETH and understanding gas prices - the team aims to alleviate this cumbersome process through a method of purchasing NFT using a credit card!
MICE offers a level of integrity, value, intention and utility deliverable by a team that has a history of high-level execution in a way that has never been seen often, or ever, in Web3.
A giant step forward from an "art project": the extremely positive response to NFT's "art" from communities like Bored Ape Yacht Club and Meerkats was in a sense ... "unintentional", as the team is highly focused on usefulness and true value for the MICE Community.
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