"Forbes" ta ƙaddamar da tasirin tasirin kyakkyawa ne a karon farko

Kafofin watsa labarun suna wakiltar mai hanzari ne don ƙwarewar kasuwancin mutane da yawa, waɗanda suka yi amfani da hanyoyin sadarwar zamantakewa azaman kayan aikin da ya jagorance su daga kasancewa manyan manyan "Masu tasiri" na kyawawan halaye da yin abubuwa a gida, ƙira ko dacewa. ya zama miloniya brands.

Mujallar Kasuwanci ta Amurka "Forbes" ta amince da abin da ya shafi masu tasiri, ta ba da sanarwar kafa a karon farko cikin jerin "Top Influencers".

Ga bangaren kyakkyawa, saman jerin Forbes ya sanya mai rubutun Ingilishi da Inganci Zoe Sugg, cda aka sani da Zoella, ya fara raba kayan kwalliyar da aka saya akan YouTube. Yanzu, a shekaru 27, Zoe yana da fiye da miliyan 11 masu biyan kuɗi zuwa tashoshin ta. Yana rubuta litattafai kuma yana kirkirar kayan kwalliya.

#2 Michelle Phan. Wanda ya kirkiro tashar Ipsy ta saki bidiyon ta na farko akan YouTube shekaru goma da suka gabata.

#3 Huda Kattan. Ita da 'yan uwanta mata biyu sune 'Yan uwan ​​Kardashian na kyakkyawa. Asali a Dubai, ƙidaya mabiyan 19 miliyan akan Intagram. Tare tare da Sephora sun kirkiro wani layi na dabaru wanda ya hada da gashin ido na karya na Kim Kardashian.

Waɗannan sune matsayi uku na farko waɗanda suka fito daga binciken da Forbes ya gudanar akan manyan bayanan zamantakewa, ta hanyar nazarin sabon algorithm a cikin sabuntawa koyaushe cewa, a karo na farko, la'akari da abubuwan daban-daban kamar mabiya, kamar, matakin ma'amala tare da masu amfani, yawan maganganun, lokaci na aiki. Ba a cire haruffan waɗanda ba 'yan asalin dijital ba ne, waɗanda an haifar da nasarar su akan sauran kafofin watsa labarun banda hanyar sadarwar.

Ercole Palmeri
Manajan Inno na wucin gadi