HE MAU NANO E KOMO AKU I KA POE: KUPA HUI NUI

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I kekahi manawa makaʻu i ka hoʻolohe mamao aku i nā nūhou a i ʻole kelepona paha kelepona. I loko o nā kenekulia ua manaʻoʻo ia e pili ana i ka hopena o ka dystopian i manaʻo no ke kaikuaā nui o Orwellian i lilo i mea pīhoihoi nui me ka ʻike maoli o ke kiaʻāina ʻo Echelon. Hiki i nā mea āpau i hiki ai akā ma ka nū nui, ma hope o ka malu o nā helu he nui, ua hoʻomalu mau ʻia kekahi i ke ʻano o ke ʻano o ke ʻano o nā palu ʻana, e like me nā nalu moana, nā ʻano āpau mai kahi wahi liʻiliʻi ma kahi kihi o nā wahi terestrial. I kēia mau lā ua loli nā mea āpau. Holo mākou kēlā me kēia i ka pūnaewele, hana ia, kūʻai i kekahi mea, ke kamaʻilio ʻana ma kahi ʻĀpana, kākau ma kahi ʻaha, komo i loko o kahi hanana, ke kiʻi nei i kahi kiʻi a lawe pū nō hoʻi i kahi hōʻike.

 

ʻĀHUI LABI SISSA LAB

Nā lā hālāwai: 19 Pōʻalua i ka Pōʻalua

Hoʻomaka: nā hola 17.00

Duration: 2 hola

Kahi: lumi lumi media o "Trieste kūlanakauhale ʻike" ma ke kahua kaʻaahi Trieste

Kūpono ʻia e MIB School of Management Trieste me MIB Trieste Alumni Association

Ke hele nei: Alessandro de Luyk, Caterina Vidulli

 

KA ANO O KA MIMESIS MA KA ERA O BIG DATA

I ka wā gula ma mua o ka pūnaewele, hiki i kahi "lawaiʻa" ke hoʻopololi mau i ke aniani o ka pā, akā laila ua hoʻololi ʻia kekahi mea, mai ka haunaele o nā nui nui i puka mai kahi ʻano puka mai loko mai o ka leo nui o kā mākou leo ua puka mai nā leo a pālua a keu paha, ʻaʻole hoʻi i loko o nā mea kikowaena mamao, nā mea hana no ka hoʻopaʻa ʻana iā Big Data, i lako me nā mākaʻi loiloi holomua.

Ua hana mua ʻo Alex Pentland i kāna moʻolelo hou "Social Physics me nā manaʻo maikaʻi maikaʻi" i ka manaʻo a ʻike i kahi kumu o ka noiʻi e pili ana i ka hoʻopaʻi ʻana i ka lehulehu ʻimi, me ka ʻike kūpono ʻo Big Data, no ka hoʻohālike ʻana o ka mana o nā manaʻo. ma ka ʻaoʻao hoʻokahi a me kā lākou hopena i ke ʻano kanaka i kekahi ma kekahi. Hana ka hana a ka Pentland e like me nā mea ʻē aʻe, koe wale nō ke kahe o ka ʻikepili i kahi e hoʻoneʻe ʻia ai ʻo ia: ʻAʻole ʻala ʻo Orwell i ka pepeiao leo me ko mākou mau leo ​​a pau, akā he maka kūikawā, me nā mana superhuman, ka maka o Providence me nā mea hiki ʻole ke hoʻomaka.

 

 

KE KAHUI ANA MA KA LAHUI E PILI ANA MA NUI KAHUAKUA

Inā hiki ke hoʻopili ʻia nā mea āpau a laila ʻōlohelohe maoli mākou. ʻO ke kaiaolaola kikohoʻe, i lilo i aquarium i hoʻomālamalama ʻia i kahi papa o nā noʻonoʻo uila me nā mana wānana ʻē aʻe e hoʻokau iā mākou i kahi nānā mau, hoʻopaʻa i nā mea a mākou e hana ai a hōʻike i nā ʻike. ʻo ia ka mea i hoʻohanohano i kāna papa o nā kahu, a lilo ka huaʻōlelo algorithm i mea maʻamau i ko mākou ola. Loiloi kēlā me kēia pūnaewele i ka hana i hala a ka mea hoʻohana e hoʻoholo ai i ka mea e noi ai a hoʻomau i ka hoʻonohonoho i mua ona i kahi ala uila e kuhi hewa iā ia e neʻe manuahi. ʻAʻole ia he mea kūpono ʻole a Pedro Domingo i kāna "The definitive algorithm" e ao mai nei iā mākou e pili ana i ka "pilikia mau loa ma waena o ka ʻimi ʻana a me ka hana ʻana" - Ke ʻaʻa nei i ko mākou makemake kūʻokoʻa. Inā ʻike ʻoe i kahi hopena e holo pono ana - haʻohaʻo Domingo - ʻoi aku ka maikaʻi o ka hopu ʻana iā ia i ka lele a i ʻole ʻoe e nānā i kahi ʻē aʻe, ke ʻike nei hiki ke koi ʻia he mea hoʻonele manawa wale ia akā hiki nō ke alakaʻi i kahi mea ʻoi aku ka maikaʻi. Inā ua hoʻokō mākou i kahi ʻike i ka pūnaewele a i ʻole ua ʻike mākou i nā pilina e noi ai i kā mākou noi e nānā i kahi hana, he aha kā mākou e hana ai, e nānā i mua a i ʻole kū? ʻO wai ka mea e keʻakeʻa nei i kā mākou ala pūnaewele? Pehea e hiki ai iā mākou ke hoʻopuni iā ​​ia? A inā ua paʻi mākou i nā ʻike kūpono ʻole ma ka pāpaho kaiapili e manaʻo nei pale aku mākou i ka haumia a hiki iā mākou ke kaohi i ko mākou kūlana maikaʻi ma o ka hilinaʻi ʻana i ka nui o ke kaiaolaola ma ke ʻano he puʻu e kiaʻi i kā mākou hana, ʻoiaʻiʻo e hāʻule mākou i loko o ka pahele hou a hiki i kēia manawa. mai nā kahu mālama synthetic: hiki i ko lākou makaʻala makaʻala ke kūleʻa pono i ka haunaele a me ka nui! Haʻaheo lākou i nā synapses uila me ka ʻole o nā palena hoʻomanaʻo a, inā e nīnau pono ʻia, e like me kā lākou e hana ai i kēia lā, ʻo kahi laʻana, nā ʻoihana hana ma mua o ka hāʻawi ʻana i kahi hana i kahi moho, ʻaʻole e pau i kā lākou hana hoʻokolokolo ikaika ʻole. ʻOiai ma ʻEulopa aia kahi kānāwai maikaʻi loa e pili ana i ka pale o ka pilikino, hiki ke pale iā mākou mai kekahi mau pōʻino, he ʻoiaʻiʻo ia, i hōʻike ʻia e ka noiʻi i lawe ʻia ma nā mākeke hana i nā ʻāina like ʻole, i loaʻa i ka poʻe loiloi i ka ʻike kahi ʻaʻole ʻae ʻia, a pehea e hiki ai iā mākou ke pale iā mākou iho inā pili kēia i kahi loiloi kumuhana i makemake ʻole ʻia e makemake i kahi moho i hāʻawi ʻia no kekahi hana.

 

KE KONO HOOPAU I KA LOKO - O KA UGC - KĀLIKI NO KA WAI Pūnaewele

Ma nā ʻano ʻo Moti i kēlā me kēia lā e like me kahi Selfie a i ʻole ka ʻōlelo hoʻopiʻi ma kahi pou e hiki ke kōkua i nā manaʻo koʻikoʻi a hoʻololi i nā pilikia. ka aʻe pinepine ʻole i ka hoʻokaʻawale ʻana i nā hiʻohiʻona ʻano o kahi kanaka kahi e hōʻike ai i ke ʻano loiloi. ʻO ke aʻo ʻana i nā lula maikaʻi no ka kākau ʻana i kahi hōʻikeʻike pilikino ma luna o LinkedIn ke ʻano mua akā naʻe, ʻo ka hoʻohui ʻia ʻana o nā moʻolelo Kurikulum, nā ʻikepili ʻē aʻe i kau ʻia ma luna o kā lākou mau papahana i nā paepae. 'ōpū Hōʻalo i ka Reputation o kahi kumuhana. E like me kēlā me kēia ʻike i ka ʻano maʻamau o ka ʻano, no laila nā ʻikepili āpau e hopohopo iā mākou e komo i ka hoʻokumu ʻana o kā mākou Digital Identity. Ke ʻike nei pehea e hoʻokele ai a me nā mea e pili ana i ka haʻalele ʻana iā ia ma ke kikowaena o ka hālāwai i kākoʻo ʻia e MIB o Trieste ma ka lumi Sissa Media Lab ma kahi ala o ka hālāwai me nā poʻe ʻōpio mai nā kula a me nā kula e makemake ana e loaʻa nā pane i nā mea i hōʻike ʻia ma ʻaneʻi. .

 

E kamaʻilio lākou e pili ana ia Alessandro de Luyk, mea hoʻomaʻamaʻa ma MIB i Trieste a me ka hoʻonohonoho aʻoaʻo uila uila, Caterina Vidulli ka hoʻokele hoʻokele waiwai a me ka hana ʻoihana ma ka pānaehana ʻo ka ʻike mākeke nui Big Data.

 

LOHE ANA O KA HUAWI:

 

  • He ʻokoʻa paha nā ʻenehana ICT?
  • Mai ke Kime Analogue a i ke Selfie
  • ʻO ke ola pilikino e like me ke ʻano hoʻohālike o ka hōʻike ponoʻī.
  • Pūnaewele Pūnaewele: pehea e mālama ai iā ia me kahi Pololei ponoʻī kūpono e kuhikuhi ana i ka honua o ka hana.
  • ʻO ka nānā aku i nā loiloi loiloi a me nā moʻolelo no ka hoʻomaikaʻi ʻana i ka ʻoihana pilikino
  • Mai UGC a Big Data: pehea e hāʻawi ʻia ai nā mea āpau a mākou e hana ai ma ka pūnaewele
  • Nā mea hana a me nā polokalamu e hoʻopiʻi ai i nā UGC a hoʻololi iā lākou i Big Data: nā hōʻike hoʻohālike
  • Mai Big Data i ka ʻike ʻikepili: pehea ka hoʻololi ʻana o ka mea a mākou i ka pūnaewele i ko mākou honua.
  • Nā hopena: pehea e pale ai i nā hopenaʻino a hopu i nā manawa i hāʻawi ʻia e kā mākou Digital Identity.
  • ʻO Algorithms, ko lākou kelaha, ʻike mua i nā loea a me ka hanana Echo Chamber
  • Pehea e hoʻonaʻauao ai i nā papahana algorithm e hoʻohālikelike i ka hopena pūpū
  • He aha nā UGCs (Mea Hoʻomohala Koho Mea Hoʻohana) a pehea e hopena ai lākou i ke ʻano ʻenehana o ke kikowaena, nā loiloi a me ke komo ʻana o ka lehulehu ma Social Trade.

Hoʻolaha ʻia o ALESSANDRO DELUYK

 

Alessandro de Luyk

 

Digitaletereter (SEO - SMM), Mea kākau, Blogger, CEO, Entrepreneur, Growth Hacker

 

Ke kanaka ʻo Italia, mea kākau o ka puke ʻo Social Media Marketing - ma waena o UGC a me nā algorithm no nā ʻano Lupetti (Ianuali 2018), makemake nui e pili ana i ka cinema, moʻolelo a me ka hoʻokalakupua kelepona. Kūʻai (SEO, SEM a me SMM) no nā ʻoihana 200 a me nā hui moʻomeheu i Italia, Slovenia, Croatia a me United States. Hoʻolālā ʻo ia i kēia manawa hoʻolālā hoʻolālā kamepiula a me nā papa haʻawina ʻoihana kūloko e like me ke alakaʻi a me ka ʻōlelo aʻoaʻo. Ua pau ʻo ia i kahi puke hou e pili ana i ka hana hoʻopunipuni o ka ʻike ākea ma o ka hoʻopunipuni ʻana o nā kalapō pūnaewele. Ke hana nei ʻo ia ma luna o kahi papahana e-commerce e pā ana i ka leʻa keke. Ua aʻo ʻo ia ma ke papa "Social Media Strategies for Personal Branding" ma MIB, Trieste School of Management, ma Trieste.

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