Qhov ua tiav txuas ntxiv ntawm Silicon Valley titans Google thiab Facebook, uas yog cov lag luam tshaj tawm online, tau ua rau cov neeg tshaj tawm cov tswv cuab tsawg dua thiab qhov chaw tsawg dua uas lawv tau tawm tsam qhov sib txawv ntawm cov pov tseg.
Kev tshawb xyuas tshiab los ntawm Pivotal pab pawg tshawb fawb tau qhia tias Google thiab Facebook tus lej nyob ze 71% ntawm tag nrho cov kev tshaj tawm digital nyob hauv Tebchaws Asmeskas hauv thawj peb lub hlis 2017 thiab 82% ntawm kev tshaj tawm digital. Qhov no yog qhov nce zuj zus los ntawm xyoo rau xyoo piv rau 2016 thiab 2015, thaum ob lub tuam txhab thev naus laus zis tau sib koom ua ke ntawm 69 ib xees thiab 64 ib xees ntawm digital tshaj tawm, feem, raws li kev tsom xam
Dab tsi tshuav rau kev tshaj xov xwm ib txwm muaj? Tsis ntau, raws li Alan Mutter, tus kws tshuaj ntsuam thiab tus xibfwb ntawm University of California ntawm Berkeley.
Hauv 2014, Mutter sau rau ntawm blog rov qab hloov ntawm A NEWSOSAUR ib tsab xov xwm nyob rau Asmeskas cov ntawv xov xwm kev lag luam, tshaj tawm qee feem kev lag luam feem pua. Hauv tshwj xeeb, qhov txo qis ntawm 52% kev tshaj tawm digital tshaj kaum xyoo dhau los. Nws tseem piav qhia yuav ua li cas ntau thiab ntau tus neeg tsim cov ntsiab lus pub dawb, thaum cov neeg sau xov xwm pom lawv cov kev tshaj lij thiab muaj peev xwm tsim cov ntsiab lus hauv kev tshaj lij thiab muaj kev tawm tsam ntau.
Thiab vim tias kev tshaj tawm digital kuj tshaj dhau cov tshaj tawm hauv TV, Mutter tau hais tias yuav muaj chaw tsawg dua thiab tsawg dua rau kev sau npe hauv cov ntaub ntawv sau cia, uas yuav tsum muaj sijhawm thiab peev ntau.
Nws tau sau tias "Cov tib neeg ua kev nqis peev rau kev tsim cov ntsiab lus, nrog kev cia siab kom tau txais cov khoom muaj txiaj ntsig," "Tab sis qhov ntawd tsis tshwm sim, thiab nws yuav tshwm sim tsawg dua thiab tsawg dua."
Lub tuam txhab thoob ntiaj teb zoo li Google thiab Facebook puas muaj cov xov xwm ib txwm tsis muaj? Vim li cas cov tuam txhab no tseem niaj hnub xav tsis thoob nrog lawv txoj kev ua tiav zoo, thaum cov hom lag luam loj yav dhau los tawm tsam lawv qab? Tsoos P's xws li nqe, nce qib, tshaj tawm, muab tso rau thiab lwm tus uas kev tshaj tawm tau siv ntev ntev tsis ua haujlwm. Niaj hnub no, rau cov npe, muaj ib qho ntxiv P P ntawm qhov tshwj xeeb qhov tseem ceeb ntawm Purple Cow, la Ntshav Nyuj. Qhov twg tsis yog lag luam kev lag luam mus rau chaw uasi rau cov khoom tiav. Tus Tsiaj Ntshav Ntshav yog ib yam dab tsi zoo kawg li, tsis muaj kev cia siab, zoo siab thiab tsis ntseeg kiag li uas yog nyob sab hauv cov khoom. Muaj los sis tsis muaj ib qho kiag li ... Seth Godin - Tus Nyuj Daj ...
Ercole Palmeri
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