SEO: kev tso tawm haujlwm pub dawb lossis them phiaj los nqis tes

Cov teeb meem ntawm cov tshuab tshawb xyuas tau maj mam hloov pauv cov txheej txheem uas cov nplooj ntawv web tsim. Yog tias peb xav muab kev pom ntau dua rau peb cov chaw, peb yuav tsum sau ntawv qhov tias cov nplooj ntawv nyeem tau yooj yim, rau cov neeg siv thiab rau cov tshuab tshawb, "nyob rau hauv tib txoj kev".

Lub SEO tau ua rau koj lub vev xaib siv tau rau ob qho tib si cov neeg siv thiab cov kev tshawb fawb, yog li txiav txim siab qhov ua kom tau zoo. Txawm hais tias kev tshawb fawb xyaw tau dhau los ua qhov tsis tshua meej, lawv tseem tsis tuaj yeem pom thiab nkag siab lub vev xaib ua neeg. Cov txheej txheem SEO pab cov qauv to taub qhov nplooj ntawv twg muaj, thiab nws yuav siv li cas rau cov neeg siv khoom.

Xav txog koj tau tso ib daim duab ntawm koj tsev neeg dev hauv online. Ib tug tib neeg yuav piav nws li "dub, nruab nrab aub, zoo li Labrador, ua si pob sib tw hauv lub tiaj ua si. Lub tshuab tshawb nrhiav zoo tshaj hauv lub ntiaj teb yuav tawm tsam kom nkag siab txog daim duab mus rau tib theem ntawm qhov tseeb. Lub tshuab tshawb nrhiav to taub lub yees duab li cas? Zoo hmoo, qhov txheej txheem SEO tso cai rau cov webmasters los muab cov lus qhia, uas cov tshawb nrhiav tuaj yeem siv los nkag siab cov ntsiab lus. Nkag siab ob qho tib si kev txawj thiab kev txwv ntawm kev tshawb fawb xyaw tso cai rau Webmasters tsim tsa kom tsim, tsim qauv, thiab sau cov ntsiab lus hauv web kom cov neeg tshawb xyuas tuaj yeem kawm.

Yog tsis muaj SEO, lub vev xaib tuaj yeem ua rau tsis pom hauv kev tshawb fawb ...

Cov kev txwv ntawm kev tshawb nrhiav tshuab thev naus laus zis

Lub tshuab tshawb nrhiav tseem ceeb ua haujlwm rau tib tus qauv. Tsis siv neeg nrhiav robots nkag hauv lub vev xaib, ua raws kab txuas, thiab cov ntsiab lus ntsiab lus hauv cov ntaub ntawv loj loj. Lawv ua nws nrog kev txawj ntse tsim txuj ci kawg, tab sis kev tshawb fawb niaj hnub no tsis yog infallible.
Muaj ntau ntau yam kev txwv kev txwv, uas ua rau muaj teeb meem tseem ceeb hauv ob nplooj ntawv ntshuam thiab hauv kev faib tawm. Piv txwv li:

• Cov teeb meem kuaj xyuas thiab ntsuas teeb meem

  • Cov ntaub ntawv online: qhov tshawb nrhiav tsis tuaj yeem sau qhov khoob "on-line" teb (piv txwv li nkag mus), thiab yog li ntawd cov ntsiab lus txuas ntxiv (thaj chaw tshwj xeeb) tseem zais;
  • Cov nplooj ntawv theej tawm: Cov Vev xaib uas siv CMS (cov ntsiab lus tswj kev tswj hwm xws li WordPress) feem ntau tsim cov qauv theej tawm ntawm tib nplooj ntawv. Qhov no yog qhov teeb meem loj rau cov tshawb nrhiav nrhiav cov ntsiab lus qub;
  • Thaiv rau hauv qhov chaws: yuam kev nyob rau hauv cov lus qhia nkag ntawm lub vev xaib (robots.txt) tuaj yeem ua rau cov kev tshawb xyuas lub tshuab raug kaw tag nrho;
  • Cov qauv tsis zoo txuas: yog tias qhov qauv sib txuas ntawm lub vev xaib tsis nkag siab rau lub tshuab tshawb, txhua tus txheem ntawm lub vev xaib nws tus kheej yuav tsis tuaj txog. Lossis, yog tias nws raug kuaj, cov ntsiab lus tsawg dua yuav raug suav tias tsis tseem ceeb los ntawm lub tshuab tshawb xyuas;
  • Cov ntsiab lus tsis yog: txawm hais tias cov cav tau txhim kho los ntawm kev nyeem cov ntawv nyeem tsis-HTML, cov ntsiab lus hauv hom nplua nuj media nws yog qhov tseem nyuaj nyuaj rau kev tsom xam rau tshawb nrhiav tshuab. Qhov no suav nrog cov ntawv nyeem hauv Flash cov ntaub ntawv, cov duab, cov duab, cov yeeb yaj kiab, suab thiab cov ntsiab lus ntawm ib lub plug-ins;

• Cov teeb meem ntawm kev sib txuas lus ntawm kab ntawv nrhiav thiab cov ntsiab lus ntawm cov nplooj ntawv ntawm koj lub vev xaib

  • Cov ntsiab lus uas tsis tshua muaj tshwm sim: piv txwv yog tias peb muaj cov ntawv sau nrog cov lus ntawm kev siv tsis zoo, piv rau cov lus uas tib neeg siv los ua kev tshawb fawb. Piv txwv li, sau txog "chav ua noj txias ua si" thaum tib neeg saib "tub yees txias";
  • Lus lus subtleties thiab internationalization: piv txwv, "xim" thiab "xim". Thaum muaj kev ua xyem xyav, nws yog qhov zoo los kuaj seb tib neeg siv dab tsi los ua cov ntawv tshawb, thiab siv tib cov lus hauv cov ntsiab lus;
  • Qhov chaw tsom tsis tsim nyog: tsom cov ntsiab lus hauv Lavxias thaum neeg feem coob yuav tuaj saib koj lub vev xaib
    Kuv tuaj Suav Teb;
  • Sib tov cim uantej: piv txwv li, lub ncauj lus tshaj tawm yog "Lub kas fes zoo tshaj plaws hauv Colombia", tab sis kev tshaj tawm yog hais txog qhov chaw so nyob rau hauv Canada, qhov chaw uas muaj kas fes zoo.
    Cov lus sib xyaw uas muaj nyob hauv koj lub vev xaib xa cov teeb meem tsis sib haum rau tshawb nrhiav tshuab.

Nco ntsoov nco ntsoov tias koj cov ntsiab lus tau nyeem

Kev nug cov lus nug thiab cov ntawv qhia txog kev tshawb fawb ntawm koj lub vev xaib yog qhov tseem ceeb, thiab thaum koj muaj qib zoo hauv SERP, koj yuav tsum ua lag luam koj cov ntsiab lus. Kev tshawb fawb thev naus laus zis yog tsim raws cov kev ntsuas ntawm qhov tseem ceeb thiab qhov tseem ceeb, thiab kev ntsuas yog ntsuas los ntawm kev tshawb pom qhov tib neeg ua: qhov ntawd yog, lawv pom dab tsi, lawv xav li cas, lawv hais dab tsi rau thiab lawv txuas li cas. Yog li koj tsis tuaj yeem tsim lub vev xaib zoo meej thiab sau cov ntsiab lus zoo; koj kuj yuav tsum faib, thiab tham txog cov ncauj lus ntawd.

Ua qhov SEO ntawm koj lub vev xaib hloov zuj zuj

Thaum kev tshawb fawb txog kev lag luam pib thaum ib nrab-90 xyoo, meta cov ntsiab lus tseem ceeb tau sawv cev cov ntsiab lus uas yuav tsum tau kom tau txais qhov zoo ntawm koj cov nplooj ntawv thiab koj lub vev xaib. Hauv 2004 cov kev sib txuas thiab cov lus hais hauv blogs tau txais qhov tseem ceeb vim qhov nce ntawm tsheb, qhov txuas tsis siv neeg thiab SPAM cov tshuab hluav taws xob tau tsim. Hauv 2011, kev tshaj tawm kev lag luam thiab xov xwm tshaj tawm tau dhau los ua qhov tseem ceeb rau kev ntsuas kev zoo hauv kev tshawb nrhiav tshuab.

Cov kev hloov pauv ntawm cov tshuab tshawb nrhiav tau ua rau muaj kev kho dua tshiab ntawm lawv cov algorithms, yog li cov txheej txheem kev ua haujlwm thiab cov txheej txheem kev ua haujlwm uas tau ua haujlwm hauv 2004 tuaj yeem cuam tshuam koj qhov kev ntsuas hnub no. Hauv lub ntiaj teb ntawm kev tshawb fawb, kev hloov pauv yog hloov tas mus li. Vim li no, kev tshawb nrhiav kev lag luam yuav txuas ntxiv yog qhov tseem ceeb rau cov neeg uas xav kom muaj kev sib tw hauv lub vev xaib.

Ercole Palmeri