Yuav ua li cas zoo tshaj plaws los teev cov nplooj ntawv cov khoom ntawm koj li e-lag luam, thaum koj muaj ntau cov ntsiab lus luam tawm

Cia pom tias yuav ua li cas rau koj qhov chaw ntsuas zoo, thiaj li tshawb nrhiav cov khoom lag luam tuaj yeem txheeb koj cov khoom lag luam zoo cov nplooj ntawv.

Cia peb pom yuav ua li cas rau kev xaib eCommerce site kom puv, thaum koj yuav muaj ntau cov ntsiab lus theej tawm. Hauv 2013, Google tshawb nrhiav tshuab pom tau hais tias nyob ib ncig ntawm 30% ntawm nplooj ntawv txheeb muaj cov ntsiab lus luam tawm. Los ntawm lub sijhawm ntawd hauv Google lawv tau pib ib txoj hauv kev tshiab hauv kev tswj cov ntsiab lus theej tawm, tshwj xeeb rau kev lag luam ecommerce nws yog qhov muaj siab heev kom theej tawm cov ncauj lus.

Cia peb pib saib dab tsi yog txhais los ntawm cov ntsiab lus duplicate. Google defitshem tawm duplicate cov ntsiab lus xws li:

Cov ntsiab lus theej tawm cov ntsiab lus feem ntau yog hais txog cov ntsiab lus ntawm cov ntsiab lus uas "zoo sib xws" hauv ib lub xaib, lossis cov ntsiab lus tsis nyob rau lwm qhov chaw. Cov laj thawj rau cov xwm txheej no feem ntau tsis hais yuam kev. Piv txwv li, cov ntsiab lus tsis-phem tawm yuav suav nrog:

• Cov ntaub ntawv kev sib tham muaj peev xwm tsim cov nplooj ntawv ib txwm thiab me rau txawb khoom siv;
• Cov khoom tau qhia lossis txuas ntawm ntau lub sib cais URLs;
• Luam tawm xwb cov ntawv Web site;

Google hais tias tshwj tsis yog lub hom phiaj ntawm koj cov ntsiab lus theej tawm nyob rau hauv txhua txoj kev muaj kev phom sij, koj yuav tsis tau txais ib qho kev nplua ntawm kev ntsuas. Hauv kev muaj tiag, cov ntsiab lus theej tawm tsis ua rau muaj teeb meem ncaj qha, tab sis yog cov tsis ncaj qha. Qhov no txhais tau tias peb yuav tau ua haujlwm me ntsis ntxiv txhawm rau txhawm rau ua ntu ua ntu zus ntawm nplooj ntawv.

Koj kuj yuav nyiam: SEO: kev tso tawm haujlwm pub dawb lossis them phiaj los nqis tes

E-commerce khw muag khoom feem ntau tsim lawv cov nplooj ntawv nplooj ntawv los ntawm cov ntaub ntawv cov ntaub ntawv lossis cov lus qhia cov khoom lag luam uas cov tuam txhab siv thoob plaws hauv lub Vev Xaib.

Thaum Google tshuaj xyuas cov ntsiab lus no thiab faib nws ua cov ntsiab lus "ua tau zoo heev","yuamLubtheej tawm"Tom qab ntawd koj pib yuam kev ntawm ko taw. Qhov kev faib tawm no yuav ua rau muaj teeb meem ntxaum uas yuav txuas ntxiv rau SEO ntawm cov nplooj ntawv web.

Google muab ob lub tswv yim:

1. Theej tawm cov ntsiab lus uas tsis yog yuam thiab tsis theej tawm tsis txais lub txim txhaum;
2. Tus so ntawm koj SEO muaj qee qhov tseem ceeb.

Qhov tseem ceeb, Google muaj txoj cai tswj hwm duplicate. Tam sim no cia saib dab tsi yog txhais tau los ntawm cov ntsiab lus theej tawm "zoo".

Piv txwv li yog tias peb sim tshawb hauv google rau "Rancilio Silvia v5 kas fes tshuab", peb pom ob qhov chaw uas muaj cov lus piav qhia sib npaug tawm tuaj:

Ob qhov chaw lag luam e-muag yog muag tib yam khoom. Thaum cov ncauj lus thiab cov lus piav qhia tsis sib thooj, peb tuaj yeem pom tias cov lus piav qhia thiab cov duab ntawm cov nplooj ntawv no zoo ib yam.

Koj kuj yuav nyiam: SEO Lub suab tshawb nrhiav thiab txoj kev vam meej ntawm Tus Neeg Pab Tus Kheej

Koj yuav pom li cas qhov kev sib txuam no tuaj yeem ua rau kev faib tawm ntawm cov khoom nplooj ntawv nyuaj. Qhov tseeb, feem ntau SEO cov kws txawj yuav hais tias cov ntsiab lus theej tawm muaj peb lub ntsiab tshawb nrhiav teeb meem:

1. Nws ua rau nws nyuaj rau Google kom paub txog qhov twg ntawm nplooj ntawv txhawm rau ntsuas.
2. Thib ob, nws tsis sib haum ntawm cov kev ntsuas thiab lub zog ntawm backlinks.
3. Thiab qhov thib peb, lub txiaj ntsig ntuj tsim los ntawm qhov no yog tias Google tsis paub cov nplooj ntawv twg yog nce qib hauv qhov txiaj ntsig tshawb.

Thiab qhov no yog qhov teeb meem rau cov chaw muag khoom lag luam feem ntau, vim tias cov nplooj ntawv khoom lag luam yog qhov chaw uas lub khw muag thiab khwv tau.

Yuav ua li cas nws thiaj li yog ob lub chaw tau zoo nyob nrog dab tsi yog qhov tseem ceeb hauv kev luam-muab tshuaj txhuam txoj haujlwm?

Ib feem ntawm cov lus teb yog tias cov ntsiab lus theej tawm tsis tas yuav yog spam rau Google. Tab sis qhov tseeb yog tias, thaum theej tawm cov ntsiab lus tam sim no, tus tswv tsev xaib tuaj yeem tau txais hauv cov qeb duas thiab yog li tsheb poob. Thiab cov kev poob no feem ntau yog pib los ntawm thawj qhov teeb meem: Tshawb fawb tsis tshua pom ntau tus qauv ntawm tib cov ntsiab lus. Qhov no txhais tau tias lawv yuav xaiv qhov version ntawm nplooj ntawv "zoo tshaj". Qhov tshwm sim yog tsawg dua duplicates ntawm nplooj ntawv tseem ceeb

Tx ລວມ cov ntsiab lus, koj yuav tsum xav txog tias Google nws sim lim cov ntsiab lus tsis zoo. Yog li, qhov yuav tsum tau siv cov ntsiab lus theej tawm hauv qee kis ua rau muaj teeb meem.

Koj kuj tseem nyiam: SEO yog, yuav ua li cas nws ua haujlwm thiab yuav ua li cas kom zoo ntawm koj lub xaib

Lub SEO raug kev txom nyem vim tias feem ntau cov chaw lag luam e-luam tsis muaj cov cim taw qhia zoo tias muaj cov ntsiab lus tshwj xeeb lossis ntxiv tus nqi los ntawm lawv cov ntsiab lus luam tawm.

Qhov kev daws teeb meem, yog li ntawd, yog los tsim cov cim zoo no. Google muab nqi zog rau qhov txawv txav thiab ntxiv tus nqi rau ib daim twg. Thiab yog li kev daws teeb meem yuav yog txoj hauv kev los ua cov ntsiab lus "theej tawm", tshwj xeeb rau Google. Thaum ib tug neeg luam ob peb ntu ntawm cov ntsiab lus rau tsab ntawv, nws feem ntau txhais tau tias Google yuav xav tias tag nrho nplooj ntawv tsuas yog theej lwm yam. raws li John Mueller di Google, nyob rau hauv cov ntaub ntawv ntawm cov ntawv sau tsis meej, Google "yuav sim pab koj los ntawm kev xaiv ib qho thiab kev ua kom pom."

Tab sis qhov no tsis yog qhov peb xav tau. Yog li, yog tias koj tsis xav kom qhov no tshwm sim rau koj, kev daws teeb meem nkaus xwb yog ua kom cov nplooj ntawv tshwj xeeb. Koj yuav muaj peev xwm tau txais cov haujlwm zoo dua hauv SERP thiab ntau cov tsheb khiav mus rau koj lub xaib. Txhua yam koj xav ua yog yuav tsum muaj tswv yim ntau los ntawm kev rov qab siv dua thiab rov ua dua cov ntawv tshiab.

Piv txwv li ob nplooj ntawv nram qab no, ntsig txog cov khoom lag luam rau thauj khoom noj ntawm qhov kub thiab txias, Poliboxes.

Ib nplooj ntawv khoom lag luam ib txwm muaj, nrog txhua tus cwj pwm: qee cov duab, cov lus piav qhia luv luv, nqe, thiab lwm yam. Nplooj ntawv no yeej sawv thaum koj piv nws nrog cov khoom sib txawv ntawm tib lub tuam txhab:

Nws siv cov qauv qub, tab sis saib xyuas daim ntawv luam, peb nco ntsoov tias nws txhawb ntau dua lossis tsawg dua cov khoom qub nrog cov ntsiab lus sib txawv kiag li. Qhov no txhais tau tias lawv tau muaj sijhawm los teeb tsa ib zaj dab neeg sib txawv rau cov khoom no, hauv txoj hauv kev uas tso cai rau nws sawv tawm ntawm cov tshuab tshawb nrhiav. Nws tau kuj tau ua kom zoo rau cov ntsiab lus, tsim rau kev lag luam e-luam, thiab SEO tus nqi nce. Txawm hais tias muaj kev siv zog ntau ntxiv los xij, txoj hauv kev no yeej muaj txiaj ntsig

Koj yuav tsum nco ntsoov nrog e-lag luam tias koj lub hom phiaj tsis yog qhia tau tias koj cov khoom lag luam zoo xwb, tab sis kuj qhia tias koj lub tuam txhab yog qhov kev xaiv zoo.

Yog tias koj tuaj yeem ua pov thawj tias koj lub tuam txhab lees paub thiab tias koj cov khoom lag luam zoo, tsis muaj laj thawj rau cov qhua tuaj yeem tsis yuav ntawm koj. Koj yuav tsis tsuas yog muab qeb ntawm Google. Koj tuaj yeem muag cov khoom lag luam ntau dua.

Tam sim no, koj tuaj yeem ua haujlwm los daws cov teeb meem ntawm koj cov URL duplicate.

Lub tshuab tshawb xyuas kuj tseem tshuaj xyuas cov lej sib kho ID, nrhiav URLs, nplooj ntawv sib xyaw nrog lub tshuab luam ntawv lossis paged cov lus pom raws li thaj chaw muaj peev xwm ntawm cov ntsiab lus theej tawm ntawm koj lub xaib. Thiab vim tias koj tsis tuaj yeem thim tawm cov ntsiab lus no, koj yuav tsum paub tseeb tias Google paub qhov twg luam tawm thiab dab tsi yog qhov qub los ntawm kev rov kho koj tus URLs.

Tsuas yog los qhia koj tias kuv txhais li cas, saib hauv qab URLs:

www.miosito.com/prodotto
miosito.com/prodotto
http://miosito.com/prodotto
https://www.miosito.com/prodotto
https://miosito.com/prodotto

Koj puas pom txhua yam hauv qhov sib txawv ntawm 5 URL chaw nyob?

Tus tsim tawm, saib cov npe no, yuav hais tias nws ib txwm yog tib nplooj ntawv. Ib lub cav tshawb nrhiav yuav pom tsib nplooj ntawv nrog cov ntsiab lus theej tawm. Txawm hais tias lawv yog txhua txoj kev sib txawv los mus cuag koj lub xaib thiab saib tib nplooj ntawv, lub tshuab tshawb xyuas yuav pom cov ntsiab lus theej tawm.

Txoj kev daws teeb meem yog los tsim kom tau tus sau npe nrog Google Webmaster Cov Cuab Yeej. Ua li no koj yuav tsum xaiv cov ntawv qhia zaub mov chaw (sab saum toj sab xis) thiab xaiv Chaw ntawm chaw hauv cov ntawv qhia zaub mov nco-qab.

Koj tom qab ntawd koj tuaj yeem xaiv los saib koj cov URLs nrog lossis tsis muaj "www."

Qhov no yog qhia Google ua ntej ntawm qhov URL tshwj xeeb, yog li pab txo qis teeb meem nrog cov ntsiab lus theej tawm. Tsis tas li ntawd, koj tseem yuav khaws ib qhov kev txuas cai twg ntawm cov thawj coj uas tsis nyiam cov thawj coj. Thiab cov qhua tuaj yeem tseem xaus rau ntawm koj lub vev xaib uas koj nyiam.

Thaum ua tiav no, koj tseem yuav tsum ua kom txhua txoj kev sib txuas sab hauv ntawm koj lub xaib tswj cov xwm txheej no.

Nov yog seb nws zoo rau kuv lub vev xaib:

Kuv tau teeb tsa kuv lub xaib kom tshwm nrog lub "www". Tab sis rau cov nplooj ntawv khoom, qhov no tau txais qhov nyuaj me ntsis.

Ntau lub sijhawm, txoj kev tsim tawm cov chaw lag luam e-luam ua qhov kev tswj hwm no nyuaj. Piv txwv li, tej zaum koj yuav muaj "shop.mysite.com" rau nplooj ntawv khoom thaum qhov seem ntawm koj lub xaib yog "www.mysite.com". Yog li, nrhiav txoj hauv kev los ua cov khoom nplooj ntawv URLs cov teeb tsa zoo nkauj, cov ntawv tshaj tawm blog thiab cov nplooj ntawv tsaws tuaj yeem pab tiv thaiv kev tsis meej pem thiab txo qis cov ntsiab lus tsis zoo.

Tab sis muaj lwm txoj hauv kev los daws cov teeb meem no. Kev tsim cov canonical URLs, uas Google tau hais rau cov nplooj ntawv khoom twg yog nplooj ntawv thawj nplooj ntawv, uas yog qhov yuav tsum tau txiav txim siab. Peb tuaj yeem ua nrog nqe lus txib kev txheeb = canonical, thiab Google yuav nkag siab cov nplooj ntawv twg yog qhov zoo dua siv rau lwm nplooj ntawv, thiab ua qhov no peb yuav siv cov lus HTML tshwj xeeb.

Piv txwv, xav txog ob nplooj ntawv: url thiab urlB.

Thiab peb xav txog qhov url uas yog theej tawm ntawm cov url. Tom qab ntawd hauv qhov url ntu, nkag mus rau cov lus txib: tias muaj cov ntawv luam tawm tsis tseem ceeb, thiab tias nws yuav tsum siv tag nrho cov cwj pwm SEO ntawm qhov ntsuas url mus rau qhov url.

Hauv kev txhais, muaj ob nplooj ntawv uas muab SEO cwj pwm rau ib nplooj ntawv. Txoj kev no, kev sib sau ua ke ntawm koj cov URLs tso cov khoom lag luam tawm hauv hom ntawv uas yooj yim nkag siab txog cov tshuab tshawb nrhiav.

Tab sis muaj lwm qhov xav txog cov nplooj ntawv nrog cov ntsiab lus theej tawm, tshawb cov ntsiab lus rau kev tshawb fawb muaj txiaj ntsig.

Raws li cov kws tshaj lij ecommerce, defiUa kom tiav cov ntsiab lus thiab ua kom zoo rau cov nplooj ntawv sib npaug yog ib qho yooj yim thiab ncaj nraim los txhawb koj SEO. Ua thawj kauj ruam koj yuav tsum txheeb xyuas cov hom lus twg los xaiv. Tom qab ntawd, tsim koj daim ntawv teev cov ntsiab lus kom txaus siab rau ntau yam kev tshawb nrhiav. Thaum koj tau tsim koj daim ntawv teev npe, koj yuav pib nqaim nws, los tsim ib qho definitive thiab muaj feem xyuam rau koj cov khoom.

Txhawm rau tshawb xyuas qhov tseeb ntawm cov ntsiab lus zoo, Kuv tuaj yeem pom zoo Ubersuggest, wordtracker lossis tseem yog lub chaw tshawb ntawm e-lag luam loj li Amazon. Txhim kho cov ntsiab lus no yuav pab koj tsim cov kev hloov tshwj xeeb ntawm cov nplooj ntawv khoom uas yuav pab koj SEO thiab nce koj qib, hloov pauv thiab tau nyiaj.

Yog tias koj xav txhim kho qhov pom ntawm koj qhov chaw lossis koj lub lag luam ecommerce, koj tuaj yeem tiv tauj kuv los ntawm kev xa email rau info@bloginnovazione.nws, lossis los ntawm kev sau daim foos tiv tauj ntawm BlogInnovazione.it

Ercole Palmeri: Innovation addicted