SEO: maudindo omasuka kapena kampeni yolipidwa

Ma algorithms opangira zosaka akusintha pang'onopang'ono njira zomwe masamba masamba amapangira. Ngati tikufuna kupereka mawonekedwe ambiri pamasamba athu, tiyenera kulemba m'njira yoti masamba azitha kuwerengera, owerenga ndi injini zosakira, "momwemonso".

SEO ikuthandizira kuti tsamba lanu lipangidwe kukhala lothandiza kwa onse ogwiritsa ntchito komanso injini zosakira, motero zikuwonetsa mayendedwe oyenera kwambiri. Ngakhale makina osakira adakulirakulira, samatha kuwona ndi kumvetsa tsamba lawebusayiti ngati munthu. Njira ya SEO imathandizira ma injini kumvetsetsa zomwe tsamba lililonse lili, komanso momwe lingathandizire ogwiritsa ntchito.

Ingoganizirani kuti mwaika chithunzi cha galu wabanja lanu pa intaneti. Munthu wina angafotokoze kuti ndi "galu wakuda, wapakatikati, owoneka ngati Labrador, amasewera mpira kuthamangitsa pakiyo. Makina osakira abwino kwambiri padziko lapansi amavutikira kuti amvetsetse chithunzicho mulingo womwewo. Kodi injini yosakira imamvetsetsa bwanji chithunzi? Mwamwayi, njira ya SEO imalola oyang'anira masamba awebusayiti kuti apereke zidziwitso, zomwe makina osakira angagwiritse ntchito kuti amvetsetse zomwe zili. Kumvetsetsa kuthekera ndi kuchepa kwa makina osakira kumapereka mwayi kwa oyang'anira masamba awebusayiti kuti apange bwino, kupanga, ndi kutanthauzira zomwe zili patsamba kuti ma injini osaka aphunzire.

Popanda SEO, tsamba lawebusayiti limatha kukhala losawoneka bwino pamajini osakira ...

Malire aukadaulo wofufuza

Ma injini osakira onse amagwira ntchito pa mfundo zomwezi. Ma robot osaka makina otsogola amasakasa intaneti, kutsatira maulalo, ndi zolemba zamtundu wazosankha zazikulu. Amachita izi pogwiritsa ntchito luntha lodabwitsa, koma ukadaulo wamakono wosinthira suli wolakwika.
Pali zofooka zambiri, zomwe zimayambitsa mavuto onse azomwe zimapangitsa kuti tsambalo lipezeke komanso kuti azigawana. Mwachitsanzo:

• Kujambula ndi kuwonetsa pamndandanda

  • Mafomu apaintaneti: makina osakira satha kudzaza malo "opanda pake" (mwachitsanzo malowedwe), chifukwa chake zinthu zilizonse zotsatirapo (malo osungidwa) zikabisidwa;
  • Masamba obwereza: Masamba omwe amagwiritsa ntchito CMS (kasamalidwe ka zinthu monga WordPress) nthawi zambiri amapanga masamba obwereza omwewo. Ili ndi vuto lalikulu la injini zosaka zomwe zikuyang'ana zoyambira;
  • Letsani kachidindo: zolakwika zomwe zikuwongolera tsamba lawebusayiti (loboti.txt) zitha kupangitsa kuti injini zosaka ziletsedwe kwathunthu;
  • Makina osalumikiza: ngati kulumikizidwa kwa tsamba la webusayiti sikumveka bwino pa injini yosakira, zonse zomwe zili patsamba lanu lenileni sizingachitike. Kapena, ngati fufuzidwa, zinthu zosavomerezeka zitha kuonedwa ngati zosafunikira ndi injini yosaka;
  • Zopanda mawu: ngakhale ngati injini zikuyenda bwino powerenga zolembedwa zopanda HTML, zomwe zili mu mtundu zofalitsa zikadali zovuta kudziwa injini zosaka. Izi zimaphatikizapo zolemba mu Fayilo ya Flash, zithunzi, zithunzi, makanema, ma audio ndi zomwe zili zama plug-ins;

• Mavuto a kulemberana pakati pa zingwe zosaka ndi zomwe zili patsamba lanu

  • Mawu osagwirizana: mwachitsanzo ngati tili ndi cholembedwa cholembedwa ndi mawu osazolowereka, kuyerekeza ndi mawu omwe anthu amagwiritsa ntchito kufufuza. Mwachitsanzo, kulemba za "zida zozizira pakudya" pomwe anthu amafunafuna "firiji";
  • Ziyankhulo zobisika komanso mayiko: mwachitsanzo, "utoto" ndi "mtundu". Ngati mukukayika, ndibwino kudziwa zomwe anthu amagwiritsa ntchito pakusaka, ndikugwiritsa ntchito mawu omwewo pazomwe zili;
  • Kukhazikika kwawoko sikoyenera: kuyang'ana zomwe zili mu Chirasha pomwe anthu ambiri amabwera patsamba lanu
    Ndine waku China;
  • Zizindikiro zosakanikiranaMwachitsanzo, mutu wa positiyi ndi "Khofi wabwino kwambiri ku Colombia", koma positiyi ili pafupi ndi tchuthi ku Canada, komwe khofi wabwino amapatsidwa.
    Mauthenga osakanikirana omwe ali patsamba lanu amatumiza zizindikiro zosokoneza pamajini osakira.

Nthawi zonse onetsetsani kuti zomwe mwawerenga zikuwerenga

Kufunsa mafunso ndi kusanthula mawebusayiti anu ndikofunikira, ndipo mukakhala ndi gawo labwino mu SERP, mukusangalatsanso zomwe mukugulitsa. Ukadaulo wofufuza umakhazikitsidwa pamayendedwe ofunikira ndikufunika, ndipo zitsulo zimayezedwa pozindikira zomwe anthu amachita: ndiko kuti, zomwe amapeza, momwe amachitira, zomwe amalankhula komanso momwe amalumikizirana. Chifukwa chake simungamanganga tsamba labwino kwambiri ndikulemba zambiri; inunso muyenera kugawana, ndikuyankhula zomwe zili.

Pangani SEO ya tsamba lanu kuti isinthe

Pomwe malonda akufufuzira adayamba mkati mwa 90 zaka, mawu osakira a meta adayimira maukadaulo ofunikira kuti mupeze mayendedwe abwino a masamba anu ndi tsamba lanu. Mu 2004 maulalo ndi ndemanga m'mabulogu zakhala zofunikira chifukwa cha kuchuluka kwa magalimoto, ulalo wodziwikiratu ndi ma SPAM opangidwa. Mu 2011, kutsatsa kwachuma ndi makanema azinthu zofunikira kwambiri kukulozerani bwino ma injini akusaka.

Kusintha kwa injini zakusaka kwadzetsa kutsimikiza kwa ma algorithms awo, chifukwa chake njira ndi luso zomwe zimagwira ntchito mu 2004 zitha kuwononga indexer yanu lero. Pazinthu zofufuza, kusintha ndikokhazikika. Pazifukwa izi, kutsatsa kosaka kupitilizabe kukhala patsogolo kwa iwo omwe akufuna kukhalabe mpikisano pa intaneti.

Ercole Palmeri