Wogwiritsa ntchito akafufuza zambiri pa injini yosakira, zotsatira zake zimakhala mndandanda wazotsatira: mndandandawu umatchedwa SERP (Search Engine Results Pages). Zotsatira zomwe zimapanga SERP, akhoza kukhala:
SERP, chifukwa chake zotsatira zakusaka, zimapangidwa motsatira mulingo wosankha tsamba, defimothandizidwa ndi algorithm ya injini yosakira. Chifukwa chake amanenedwa kuti algorithm defiimamaliza masanjidwe amasamba onse pazosaka zonse. Chinthu chomwe chimathandizira kwambiri defition of kusanja ndi zomwe ogwiritsa ntchito (User Experience kapena UX) amaperekedwa ndi tsamba la webusayiti. Chifukwa chake titha kunena kuti pali mgwirizano wapamtima pakati pa search engine optimization (SEO) ndi kasitomala.
Njira zoyenera zotsatsa za Search Engine Optimization zitha kupita patsogolo pakukulitsa bizinesi yaying'ono.
Search Engine Optimization imatanthawuza kugwiritsa ntchito njira zinazake zowonjezeretsa kusanja kwatsamba pamasamba azotsatira za injini zosakira (SERP) ndipo chifukwa chachikulu chotengera njira zotsatsa za SEO, makamaka ngati bizinesi yaying'ono, ndikukopa kuchuluka kwa anthu.
Kugwiritsa ntchito njira ya SEO kulibe zotsatira zaposachedwa, chifukwa njirayo imatenga nthawi kuti imvetsetsedwe ndi injini zosaka. Pachifukwa ichi, ngati wina akufuna makasitomala atsopano nthawi yomweyo, ayenera kugwirizanitsa Kusaka kwa Engine Engine ndi PPC kapena Pay Per Click bajeti (malonda olipidwa).
Koma malowo patatha miyezi ingapo ayamba kupeza malo abwino, ndikukwera maudindo mu SERP, maulendo amayamba kuwonjezeka.
Kuti mumvetsetse momwe mungalumikizire SEO ku malonda, mudzafunika kumvetsetsa bwino momwe kukhathamiritsa kwa SEO kumagwirira ntchito. Koma kuti muwonetsetse kuti njirayo ndi yothandiza, ndikofunikira kusanthula mosamala gawo lazogulitsa: periodicity, opikisana, ... etc ...
Uku ndikusintha kosalekeza, komwe kumathandiza injini zosaka kupeza tsamba lanu ndikuwonetsetsa kuti mukuwoneka pazotsatira.
Obwera patsamba lanu amatchedwa otsogolera, ndipo cholinga cha webusayiti (i.e. chathu) ndikuwasintha kukhala makasitomala. Kusintha kwa kasitomala (kapena kukhudza) kumatchedwa kutembenuka.
Kuyika masamba pamalo apamwamba a SERP ndikofunikira, kukopa kuchuluka kwa anthu pawebusayiti, ndikutembenuza.
Alendo a pawebusaiti akuyenera kusinthira ku malonda kuti zoyesayesa zanu zikhale zokhazikika chifukwa malonda ndi omwe amathandizira pamunsi mwanu. SEO ikhoza kukhala gawo lofunikira kwambiri pakutsatsa kwanu komanso kusintha kwamasewera pakukulitsa malonda apaintaneti komanso m'masitolo.
Mawu osakira ndi ofunikira, ngakhale atakhala olemera pang'ono kuposa zaka zingapo zapitazo. Popanda mawu osakira, makasitomala omwe angakhale nawo sangakupezeni, chifukwa chake mawu osakira ndi chimodzi mwazinthu zofunika kwambiri panjira yanu ya SEO.
Mwachitsanzo, tinene kuti bizinesi yanu imagulitsa zida zam'khitchini. Chifukwa chake titha kuganiza kuti mawu ofunikira omwe tingadzipangire tokha ndi "zida zakukhitchini".
Koma palinso mawu osakira ndi mawu ena omwe makasitomala akugwiritsa ntchito pofufuza zinthu zanu, ndipo zili ndi ife kuti tiwapeze bwino.
Mukakhala ndi mawu osakira oyenera m'bokosi lanu la zida, adzakuthandizani kulumikizana ndi makasitomala omwe akufuna kugula zomwe mukugulitsa.
Chinthu chabwino kwambiri ndikupanga zomwe zili mu SEO, zomwe zili ndi zambiri kuposa galimoto ya mawu osakira, ndi chida chomwe mungagwiritse ntchito kutembenuza makasitomala omwe angakhale nawo. Zomwe zili mkati ndizinthu zamtengo wapatali zomwe mungapereke kwa makasitomala, ndipo ndizinthu zomwe mungagwiritse ntchito kuti mufikire anthu atsopano.
Umu ndi mmene zinthu zilili kuti ziwonjezeke malonda: Makasitomala akafuna kudziwa zambiri za chinthu kapena ntchito yofanana ndi yomwe mumapereka pa intaneti, amapeza zolemba pamasamba ochezera, mabulogu, masamba awebusayiti, ndi zina zomwe zimapangidwira kuyankha zawo. zopempha.
Mukamagwira ntchito kuti mukhale ndi zabwino kwambiri, zofunikira kwambiri, zokhudzidwa kwambiri, komanso zovomerezeka kwambiri pa intaneti, ziyembekezo zidzapeza chizindikiro chanu pamaso pa wina aliyense ndipo izi zimakupatsani mwayi wopanga maubwenzi ndikusintha otsogolera kukhala makasitomala.
Zambiri zimabwera m'njira zambiri, ndipo cholinga chanu chiyenera kukhala kukopa makasitomala ndi kuwatembenuza.
Zomwe zili pamtima pazamalonda olowera, ndipo mukakhala ndi njira yolimba yolowera mkati komanso zinthu zabwino zoyendetsera, mudzakhala ndi makasitomala pamalonda anu apakompyuta.
Komabe, ndikofunikira kukumbukira kukhathamiritsa zonse zomwe muli nazo ndi mawu osakira ndikuwonetsetsa kuti mawu osakira omwe mumagwiritsa ntchito akugwirizana ndi chidutswa ndi mtundu wa zomwe mukuwonetsa.
Sabata yamawa tidzazama nkhaniyi ndi malingaliro ena ...
Ercole Palmeri: Innovation osokoneza
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