KUSUNGA KWABWINO NDI KUSANGALIRA JOB: CHINSINSI CHABWINO

Panthaŵi inayake panali mantha a kumvetsera kwakutali kudzera pakupatika kwachilengedwe kapena patelefoni. M'zaka makumi asanu ndi anayiwo adaganiza zokhuza kutha kwa dystopian poganiza za m'bale wamkulu wa Orwellian yemwe adadzidzimuka mwadzidzidzi pozindikira woyang'anira Echelon. Zonse zinali zotheka kukwaniritsa koma unyinji, kuseri kwa chithunzithunzi chaunyinji, wina adamvanso wotetezedwa poganiza njira yolumikizira zinthu, monga mafunde akumlengalenga, zonse zochokera pachingwe kakang'ono kumtunda kwa bwalo la dziko lapansi. Lero zonse zasintha. Aliyense wa ife amasiya kufufuza pa intaneti, amatero, kugula china chake, kucheza pa Social, kulemba pagawo, kuchita nawo zochitika, kutenga chithunzi komanso kulemba mayeso.

SISSA LAB CHENENSO

Tsiku la msonkhano: 19 Marichi Lachiwiri

Kuyambira: Maola a 17.00

Nthawi: Maola a 2

Malo: Chipinda cha media cha "mzinda wa chidziwitso cha" Trieste "pasiteshoni yama sitima a Trieste

Othandizidwa ndi MIB School of Management Trieste ndi MIB Trieste Alumni Association

Opezekapo: Alessandro de Luyk, Caterina Vidulli

KUTHA KWA MIMESIS NDI DZIKO LA BIG DATA

M'masiku agolide asanabadwe, "nsomba" imatha kulumikizana bwino mumtolo wa paketi koma kenaka china chake chimasintha, kuchokera pazisokonezo zochulukirapo mawonekedwe adayamba kutuluka, kuchokera kumkokomo wakubadwa kwathu. mawu owirikiza ndi kuwonekera adawonekera, ndipo osati mu labotale yakutali, zida zowunikira Big Data, yokhala ndi luso lapamwamba lofufuzira.

Alex Pentland mu nkhani yake yaposachedwa "Social Physics ngati malingaliro abwino amafalitsa" wafika ndi chiyembekezo ndikuzindikira mtundu wa kafukufuku wozikidwa pamalangizo ochulukitsa omwe angathe, ndikuwunikira koyenera kwa Big Data, yofanizira modabwitsa kwamalingaliro mbali imodzi ndi zovuta zawo pamakhalidwe a anthu. Mwamuna wa Pentland amachita ndipo amalumikizana ndi wina aliyense, kupatula kuwonekera kwa chilengedwe komwe iye amayenda: palibe chilichonse chomwe anganene chomwe sichitha kuthawa, ngakhale mkhalidwe wamalingaliro! Orwell sakanakhalanso khutu lomvekera ndi mawu athu onse koma diso lapadera, ndi mphamvu zoposa za anthu, diso la Providence lopanda malire kulosera.

KUGWIRITSA NTCHITO NDIPONSO KUGWIRITSANSO NTCHITO NDIPONSO KUTSITSA

Ngati chirichonse chiri traceable ndiye kuti ndifedi maliseche. Dongosolo lachilengedwe la digito, lomwe lakhala malo owoneka bwino amadzi am'madzi momwe gulu la malingaliro a digito omwe ali ndi luso lapadera lolosera amatiika m'malo owonera mosalekeza, amalemba zomwe timachita ndikuwonetsa zomwe zili kwa ife; ndi iye amene adapangitsa gulu la alonda kutchuka, kotero kuti mawu oti algorithm agwiritsidwa ntchito kwambiri m'miyoyo yathu. Iliyonse ya Social Network imayang'ana zomwe wogwiritsa ntchitoyo adachita kale kuti asankhe zomwe anganene ndikukonzekera mosalekeza njira yomwe imamupusitsa kuti ayende mwaufulu. Sizinangochitika mwangozi kuti Pedro Domingo m'mawu ake aposachedwa a "The algorithm definitive” akutichenjeza za “vuto lamuyaya pakati pa kufufuza ndi kudyera masuku pamutu” - m'zochitika zenizeni aliyense amene amalukira kapeti pansi pa mapazi athu ndi gulu la ma algorithms omwe amasokoneza ndikutsutsa ufulu wathu wosankha. Ngati mutapeza yankho lomwe likugwira ntchito - akufunsa Domingo - ndi bwino kuligwira pa ntchentche kapena ndi bwino kuyang'ana njira ina, podziwa kuti ikhoza kupitilira, kungakhale kutaya nthawi komanso kuti kungayambitse china chabwinoko. Ngati tapeza mawonekedwe enaake pa intaneti kapena ngati tapeza olumikizana nawo kuti atipangire kuti tifufuze ntchito, tiyenera kuchita chiyani, kuyang'ana kutsogolo kapena kuyimitsa? Ndani amalepheretsa ulendo wathu wapaintaneti? Kodi tikanakhoza bwanji kuzungulira izo? Ndipo tikadakhala kuti tidasindikiza zosayenera pa Social network poganiza kuti sitingaipitsidwe ndipo titha kuwongolera mbiri yathu podalira kukula kwa chilengedwe ngati chitetezo choteteza ntchito zathu, ndiye kuti tingagwere mumsampha wina. nthawi ino nawonso ndi oyang'anira ake opanga: kuthekera kwawo kukhala maso kumakhalabe kothandiza pachisokonezo komanso kukula! Amadzitamandira ma synapses a digito opanda malire a kukumbukira ndipo, ngati atafunsidwa moyenera, monga momwe amachitira masiku ano, mwachitsanzo mabungwe ogwira ntchito asanapereke ntchito kwa munthu amene akufunafuna ntchito, sangalephere ntchito yawo yofufuza mosatopa. Ngakhale pali malamulo abwino kwambiri oteteza zinsinsi ku Europe, omwe amathanso kutiteteza ku zoopsa zina, ndizowona, zowonetsedwa ndi kafukufuku wopangidwa pamisika yazantchito m'maiko osiyanasiyana, kuti olemba ntchito amapeza zidziwitso pomwe sizingaloledwe. , ndipo tingadziteteze bwanji ngati zimenezi zikachititsa kuti munthu asamakonde ntchito inayake?

ZOPHUNZIRA PA LINE - UGC - NJIRA YOTSITSIRA WEB

Zochita za tsiku ndi tsiku monga a Selfie kapena ndemanga pa positi zitha kuthandiza zovuta ndikusintha: zovuta zolembedwa mitu yankhani zokhudzana ndi kugonana, maudindo andale, nthawi za moyo zosindikizidwa ndi zithunzi zomwe siziri "zodziwika bwino" kutanthauzira, Nthawi zambiri zimapotoza zosavomerezeka za munthu yemwe, mwachitsanzo, kuwunika kwamaphunziro kumachitika. Kupereka malamulo abwino a momwe mungalembere uluso wa akatswiri pa LinkedIn ndiye gawo loyamba koma, kuwonjezera pa zolembedwa, zomwe zimafotokozedwa pama mapulatifomu awo. corpus Amapinda Mbiri Yonse ya mutu. Monga momwe chochitika chilichonse chimapangidwira umunthu, momwemonso zomwe zimatikhudza zimatenganso nawo gawo pakudziwika kwa Digital Identity. Kupeza momwe mungayigwiritsire ntchito komanso kuopsa kwake komwe kumaphatikizapo kunyalanyaza ndi pakatikati pa msonkhano womwe umathandizidwa ndi MIB of Trieste kuchipinda cha Sissa Media Lab munjira yokumanirana ndi achinyamata ochokera m'masukulu ndi mayunivesite omwe ali ndi chidwi chokhala ndi mayankho pazomwe zachitiridwa chithunzi pano .

Akalankhula za izi Alessandro de Luyk, mphunzitsi ku MIB ku Trieste komanso mlangizi wotsatsa malonda paz digito, Caterina Vidulli mainjiniya oyang'anira ndi katswiri wazamalonda pamakina ochita kafukufuku pa msika wa Big Data pa intaneti.

MUTU WA Misonkhano

• Kodi matekinoloje a ICT satenga nawo mbali kapena wowonekera?
• Kuchokera Kujambula kwa Analogue kupita ku Selfie
• Madzi ofunikira monga chitsanzo chodzionetsera.
• Mbiri Yapaintaneti: momwe mungayigwiritsire ntchito ndi chida choyenera chaumwini chomwe chikuyang'ana pa ntchito.
• Kuwunikira kwa mbiri ya LinkedIn ndi zolemba pamakina a akatswiri
• Kuyambira UGC mpaka Big Data: momwe chilichonse chomwe timachita pa intaneti chimaperekedwa
• Zida ndi mapulogalamu kuti athetse UGCs ndikuisintha kukhala Big Data: zitsanzo zothandiza
• Kuchokera pa Big Data kupita ku chidziwitso chogwira ntchito: momwe zomwe timachita pa intaneti zimasintha dziko lathu.
• Mapeto: momwe mungapewere zoopsa komanso kugwiritsa ntchito mwayi womwe wapezeka ndi Digital Identity yathu.
• Ma algorithms, malo awo, luso lolosera ndi chodabwitsa cha Echo Chamber
• Momwe mungaphunzitsire zoyeserera za pulatifomu kuti muchepetse kuwira kwa kuwira
• Kodi ma UGC ndi chiyani (zomwe zimachitika pa Mtundu Wogwiritsa Ntchito) komanso momwe amathandizire pakompyuta ya digito, kuwunika ndi kutenga nawo mbali pagulu la anthu pa Social Commerce.

KULIMA KWA ALESSANDRO DELUYK

Alessandro de Luyk

Digital Marketer (SEO - SMM), Wolemba, Blogger, CEO, Wogulitsa, Kukula kwa osatsegula

Katswiri waku Italy, wolemba buku la Social Media Marketing - pakati pa UGC ndi ma algorithms amitundu ya Lupetti (Januwale 2018), wokonda kwambiri cinema, nkhani zamankhwala komanso chuma cha digito. Mlangizi (SEO, SEM ndi SMM) kwa makampani opitilira 200 ndi mabungwe azikhalidwe ku Italy, Slovenia, Croatia ndi United States. Pakadali pano amakonza mapulani a digito ndi makampani amakono ophunzitsira ngati mphunzitsi ndi mlangizi. Adzangomaliza kulemba buku latsopanoli pamabungwe azidziwitso pogwiritsa ntchito molakwika zigawo za digito. Pakadali pano akugwira ntchito yopanga ma e-commerce angapo kumsika wa khofi. Amaphunzitsira ku kosi ya "Social Media Strategies for Personal Branding" ku MIB, Trieste School of Management, ku Trieste.