digitalis

Momwe mungathanirane ndi kusintha kwa Google posachedwa

Monga momwe mwazindikira, Google nthawi zonse imasinthira ku kusanthula kwa algorithm. Google ikamagwiritsa ntchito zosintha zatsopano, nthawi zambiri siziwafotokozera.

Algorithm ya Google sinafotokoze momveka bwino, mwachitsanzo, tsamba lomwe limalengeza kusintha kwa algorithm silimveka ...

Choyamba tiyeni tiwone momwe Google imagwirira ntchito:

Pali zinthu za 200 zomwe zimalowerera mu Google algorithm, kutsimikizira kuti SEO ndivuta. M'malo mwake, ngati Google idapangitsa kuti SEO ikhale yosavuta, muwona masamba azogulitsa ndi ntchito zikuwoneka pamwamba pa kusaka kulikonse kwa Google, m'malo mwa masamba okhutira.

Mu zaka zonsezi, Google yapanga njira yabwino kwambiri yopanga kusakatula bwino kwambiri, kutha kuwonetsa tsambalo zomwe zili ndi malingaliro abwino, ndikupangitsa kuti ndalama zotsatsa zikhale zokopa.

Mu ndalama za 2017 Google zidafika $ 95 biliyoni, zikukula chaka ndi chaka, ndikuwonetsa zabwino za algorithm, zomwe zimatsimikizira:

  • SERP yokhala ndi masamba omwe ali ndi malingaliro abwino
  • makampani omwe akufuna kuti adzagulitse ndalama zawo kuti azigulitsa pamutu
  • makasitomala okhutira kuti mugwiritse ntchito Google posaka pa intaneti
  • zosintha zilizonse nthawi zonse zimatsimikizira kusaka bwino
  • Zotsatira: osefukira abwerera, ndipo Google imayika zofunafuna

Ngati sangayang'ane pa zomwe akukugwiritsa ntchito ndikukusangalatsani, Google siyingakhale njira yosakira. Ingakhale Bing kapena injini ina.

Chifukwa chake, Google ikasintha pa algorithm, amatero chifukwa aphunzira kukuphunzirani bwino.

Google sasintha ma algorithm chifukwa chongofuna kukulitsa kuchuluka kwanu mu SERP kapena kuwononga bizinesi yanu.

Ma algorithm a Google siabwino

Monga kampani ina iliyonse, Google si yangwiro. Akatswiri opanga makina ndi akatswiri opanga Google amapanganso zolakwika (tonsefe timachita) ndipo nthawi zina zosintha zomwe zimapangidwa sizingakupatseni chidziwitso chabwino kwambiri.

Google ikafalitsa zosintha zatsopano, zitha kuchitika kuti zosintha zina sizinagwire ntchito momwe mungafunire, zomwe zingakupangitseni kuti mubwerere ndi kusintha. Ichi ndichifukwa chake mukutha kuwona kusinthasintha mumayendedwe akusaka, chinthu chofunikira ndichakuti nthawi yayitali mayendedwe atsamba lanu akukulira: izi zikutanthauza kuti SEO yanu imagwira ntchito.

Muthanso kukonda: Momwe mungapangire bwino masamba anu kutsamba lanu, ndikuwapangitsa kuti azindikirika ndi injini zazikulu zosaka
Ndiye mumatsimikizira bwanji kuti zinthu zidzamuyendera bwino kwa nthawi yayitali?
Njira n. 1: chepetsa ndikudula zomwe zili mkati

Akatswiri ambiri otsatsa pa intaneti amati kudula zomwe mumalemba kungapangitse kuchuluka kwamaulendo anu. Sinthani mwatsatanetsatane zomwe muli nazo kuti mupeze zabwino. Ponena za zinthu zopanda pake zomwe sizikugwiranso ntchito, ndibwino kuzimitsa.

Ngakhale masamba omwe mukuchotsa sangathe kutenga magalimoto kuchokera ku Google, muwone kuchepa kwama traffic. Koma kumbukirani, kusintha kwakanthawi kochepa kumatha kukuthandizani Kukula kwakanthawi. Mlandu wokhawo womwe muwona ukuwonjezeka ndi momwe zinthu zomwe zinali zoipa kwambiri, monga kuchotsedwa kwa zolemba zazifupi zomwe zidalembedwa.

Ngakhale blog yanu ndi yatsopano, muyenera kuganizira kudulira ndi kubzala kamodzi pachaka. Iwonetsetsa kuti mukusintha zomwe mukukonda, ndikupereka chidziwitso chabwino kwambiri kwa ogwiritsa ntchito. Nazi njira zoyenera zotsukitsira kapena kudulira:

Nkhani zatsopano
Musaphonye nkhani zofunika kwambiri zazatsopano. Lowani kuti muwalandire ndi imelo.
  1. Pangani mndandanda wama URL onse patsamba lanu: kugwiritsa ntchito mapulogalamu ngati Screaming Frog. Sakani webusayiti kuti mupeze mndandanda wonse wa ulalo uliwonse, chogwirizira mutu, malongosoledwe a meta, kuchuluka kwa maulalo (kuchuluka kwa maulalo amkati akuloza ulalo) ndi kuwerengera mawu.
  2. Magalimoto patsamba lililonse: lowani muakaunti yanu ya Google Analytics ndipo muwone kuchuluka kwamagalimoto opangidwa ndi URL iliyonse.
  3. Onani kuyang'ana kumbuyo - imayang'ana ulalo uliwonse, ndikulowetsa adilesi muchinthu chothandizira Ahrefs kuwona kuchuluka kwa ma backlink omwe ulalo uliwonse uli nawo.
  4. Magawo azogawana pa URL iliyonse: gwiritsani ntchito chida ngati SharedCount kukhala ndi zogawana zonse ndi URL.
Muthanso kukonda: SEO: maudindo omasuka kapena kampeni yolipidwa

Mfundo zinayi zomwe tafotokozazi zikuyenera kukuthandizani kumvetsetsa zoyenera kuchitira pa URL / tsamba lililonse: kukhathamiritsa, kufufutidwa, kuwongoleredwanso komanso chilichonse. Chifukwa chake, kupanga tsamba lokhala ndi mzere womwe uli ndi ulalo uliwonse, kulumikizana kwa chilichonse kumatsimikizira zoyenera kuchita.

Tsamba litatha, muyenera kuwerengera pamanja ulalo uliwonse ndikusankha imodzi mwazosankha 4 pamwambapa. Nayi nthawi yoti musankhe:

  • konza: ngati tsambali ndilotchuka, ili ndi ma backlinks, traffic ndi share pagulu, lingalirani kukhathamiritsa. Izi zitha kuphatikizapo kuwonjezera maulalo ena amkati patsamba, kusintha zomwe zili kapena kukonzanso code patsamba.
  • Chotsani: ngati tsambali lilibe anthu ambiri osakira kapena osafuna, ma backlinks, kugawana zinthu ndipo sapereka phindu kwa wogwiritsa ntchito, lingalirani kuchotsa. Mukachita izi, mukufuna kusinthitsa maulalo amkati akuloza ulalowu ndipo, mwachidziwikire, tengani ulalowu ndikuwunikiranso patsamba la 301.
  • kwina: ngati tsambalo lili lofanana kwambiri ndi tsamba lina patsamba lanu, lingalirani kuphatikiza zomwe zili mu 301 ndikuwongolera ulalo ndi womwewo. Tikukulimbikitsani kuti mutenge mtundu wochepera kwambiri ndikusinthira otchuka kwambiri. Chitsanzo chabwino cha izi ndikuti ngati mutakhala ndi ma blog awiri okhudza zida zotsatsira chikhalidwe cha anthu, muyenera kuphatikiza zomwe zili, pangani chiwongolero cha 301 ndikusintha maulalo amkati kuti mufotokozere URL yomaliza.
  • Niente - ngati tsamba ndilabwino ndipo palibe cholakwika nalo, osachita chilichonse.
Njira n. 2: Kukula kwapadziko lonse

Pali anthu opitilira 7 mabiliyoni padziko lapansi, ndipo ambiri salankhula Chingerezi. Inde, Google ndiyovuta kugonjetsa, koma osati m'maiko omwe salankhula Chingerezi. M'mayiko monga France, Germany, Brazil kapena dziko lina lililonse komwe Chingerezi si chilankhulo chachikulu: ndikosavuta kufikira pamwamba pa Google.

Zachidziwikire, voliyumu yofufuzira singakhale yokwezeka kwambiri m'maiko ngati Brazil, koma popeza mpikisano ndi wocheperako, mutha kulamulira mwachangu.

Mayiko abwino kwambiri, zikafika pa SEO, ndi omwe ali ndi GDP yayitali komanso chiwerengero chachikulu.

Gawo losangalatsa la SEO yapadziko lonse lapansi ndikuti zimapangitsanso mwayi wogwiritsa ntchito ogwiritsa ntchito anu momwe angawerengere zanu pazilankhulo zawo.

Mutha kukhala ndi chidwi: Momwe mungagwiritsire ntchito Google Analytics kuti muwonjezere malonda anu a e-commerce
Njira n. 3: kukonza maulalo osweka, zithunzi ndi mafayilo amawu ambiri

Patsamba lanu muyenera kuchotsa zolumikizira zonse zomwe zimatsogolera patsamba lomwe kulibe, apo ayi mutha kupereka chidziwitso choyipa chokacheza. Chimachitika ndi chiani ngati mutayendera blog, forum, kapena eshop: mukutsimikiza kuti mwapeza zomwe mukufuna ndikudina ulalo kapena kanema, ndipo ulalo umatsogolera patsamba lolakwika? Kodi mungakwiye? ndipo osabwereranso pamalopo. Mukufuna kuti zichitike patsamba lanu?

Ndiye chifukwa chake muyenera kukonza maulalo osweka, zithunzi zosweka ndi mafayilo owonongeka pa tsamba lanu.

Simuyenera kuchita mwezi uliwonse, koma muyenera kuchita kamodzi kotala. Mutha kugwiritsa ntchito zida monga Chongani Chosweka kupanga zinthu kukhala zosavuta kwa inu.

Mwachidule

Ngati mukufuna kuwonetsetsa kuti tsamba lanu likugwirizana bwino ndi zosintha za algorithm za Google, muyenera kumadzilemba nokha patsamba lanu kapena patsamba la makasitomala anu. Chitani zonse zabwino ndipo simudzakumana ndi zosintha mu Google algorithm.

Kupanda kutero, mudzasunga nthawi m'nthawi yocheperako, koma m'kupita kwanthawi mutha kukhala pachiwopsezo chofuna kutaya mayankho anu.

Osatengera chidwi kwambiri ndi zosintha za algorithm, ndipo ingogwiritsani ntchito zopangira zosowa zapadera. Izi ndizomwe zimakupangitsani kupambana mtsogolo. Padzakhalapo nthawi pamene magalimoto adzachepa, koma simuyenera kuda nkhawa, pogwira ntchito nthawi zonse mudzapeza zabwino.

Nkhani zatsopano
Musaphonye nkhani zofunika kwambiri zazatsopano. Lowani kuti muwalandire ndi imelo.

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