Chii chinonzi Google Analytics Cohort Kuongorora. Kuverenga uye kuongorora

Cohort ongororo ipre reportdefikutanga kweGoogle Analytics, zvishoma cryptic uye a prima vista hazvisi nyore kuverenga. Asi ngatione pamwechete kuti chii chirevo chingatipe

Ongororo yecohort musainzi yenhamba inoratidza boka revanhu, vehuwandu, avo vanozivikanwa nekusangana nechiitiko chimwe chete munguva yakapfuura.definite.

Muenzaniso we cohort ndevaya vanozvarwa mugore rakapihwa.

Muzvidzidzo zvenhamba pane tsika yekusimbisa, kune cohorts predefinite, mipimo inoyera chiitiko chemagariro nehupfumi.

Pakutanga chaive chinhu (nhamba nehungwaru) yemauto eRoma. Gare gare yakashandiswazve muuto reNapoleonic uye mune yevarcist mauto. Asi zvirokwazvo, chirevo chinonyatso kuzivikanwa ndicho chiri mune rwiyo rweItaly ... "Ngativei padyo neCohort, takagadzirira kufa, Italy inonzi" ...

Asi kudzokera kuhuwandu, cohort iri boka revanhu vakasarudzwa mukati mehuwandu hwevanhu, pahunhu hwehunhu hwavanogovana mune yakatarwa nguva.

Cohort inogona saka kuve yakagadzirirwa vanhu vanozvarwa mugore rakapihwa, kana mune imwe nzvimbo; inogona kuve boka revanhu rakabatana nenyaya yekuti vanga vaine chiitiko chakajairwa. Semuenzaniso, paakasiya Milan Central mumwedzi waNyamavhuvhu 2018.

MaCohorts anowanzo kushandiswa muhuwandu kuenzanisa kuti huwandu hwakawanda sei hunochinja mumapoka akapusa 

Maitiro ekufananidza data pamusoro pehuwandu hwekufa kubva kukenza yemapapu, muhuwandu hwakafumurwa kune imwe yakasvibiswa, uchienzaniswa nehuwandu husati hwapinda mukuratidzwa kwakafanana.

Iyi nzira yakakosha yekuongorora, iyo pachena inogona kutungamira kumhedzisiro inonakidza kunyange mukushambadzira kwedigital.

Saka tinouya kuGoogle Analytics

Kuvhura menyu yepamhepo kune icho chinhu Vazhinji iwe uchawana iyo sarudzo yeCohort Analysis, iyo parizvino iri mubeta. 

Kuburikidza nekuongorora uku, iwe uchakwanisa kunzwisisa maitiro emapoka asiri echokwadi mapoka evashanyi uye nekufananidza pamwe nehuwandu hwese hwevashanyi.

Mashandisiro aungaita Google Analytics Cohort Analysis

Nekuwana iyo Cohort Analysis skrini, iwe uchaona menyu iyo inokutendera iwe kusarudza iro cohort iro raunoda kusimbisa kuongorora.

Izvo zvinhu zvine hanya:

1. Rudzi rwe cohort - ndiko kuti, iyo nzvimbo yekumisikidza nekuita boka rakakura. Parizvino, iyo chete mhando ye cohort inowanikwa kune mushandisi weGoogle Analytics ine hukama nezuva rekutora.
2. Kukura kweavo cohort -inoenderana nehukuru hwesarudzo yamakasarudza mu cohort mhando.
   1. Semuenzaniso, muchikamu chezviwanikwa nezuva rekutora iwe unogona kusarudza kuti uchagadzira boka zvichibva kune vashandisi izvo zvakawanikwa pazuva rimwe chete, muvhiki imwe chete kana mumwedzi mumwe chete.
3. Metric - ndiko kuti, izvo zvauri kuyera setsika yakasarudzika mukati mevanhu, uye iyo iwe yaunofanidza pamwe nehuwandu hwevanhu kana neiyo yeimwe cohort.
   1. Semuenzaniso, kana ukasarudza:
      1. Chikamu chenguva pamushandisi, iwe uchawana avhareji nguva inoshandiswa necohort nhengo pane yako webhusaiti;
      2. game Kuvimbika kwemushandisipachinzvimbo, iwe uchaona iwo muzana yevashandisi vakaita kudzokerazve munguva yakapihwa.
4. Zuva renjipakupedzisira, inoenderana nenguva yenguva inoongororwa. Izvo zvinosiyana zvichienderana nehunhu iwe zvawakaratidza muhukuru hwecohort.

Izvo zvinofanirwa kucherechedzwa kuti iyo cohort kuongororwa inobvumira mushandisi kuita zvikamu zvakajairwa nechiteshi kana neyevashandisi maitiro (zviitiko, rudzi rwemotokari, nezvimwewo).

Maitiro ekuverenga chati

Iyo gira pazasi ine hukama ne kuvimbika kwemushandisi pane vhiki nevhiki pamusoro pegumi nemapfumbamwe-vhiki.

Chikamu chekutanga chegirafu chinomiririra cohorts uye nhamba yevashandisi mune imwe neimwe cohort.

Kwedu isu, vashandisi vakawana mune yega nguva yenguva pane yemuenzaniso webhusaiti iyo yatiri kuona iyo data.

Inotevera makoramu anoratidza kuwanda kwetsika dzawakasarudza pawakatangisa saizi ye cohort. Semuenzaniso, kana waratidza kuwedzera kwevhiki, iwe uchaona data yekutanga, yechipiri, yechitatu svondo, zvichingodaro.

Masero panzvimbo anozivisa kukosha kunoongororwa (metric yakasarudzwa) kune yega yega cohort munguva yega yega yawakaratidza.

Mumuenzaniso tinoona kuti paavhareji pane mwero wehuwandu hwekuchengetwa kwehuwandu hwevashandisi ve4% muvhiki yekutanga (iyo inotevera vhiki ye0, inozivisa iwo ma cohorts), ye1,63% muvhiki yechipiri zvichingodaro.

Mukati mechitokisi chega chega, iwe unogona kuwana imwechete kukosha kune yakatarwa neye cohort chete: kubva pakufananidza kwe data yeyese sero zvichienderana neiyo yemamwe mapoka mune imwechete nguva uye yehuwandu pane yakazara zvinokwanisika kuwana zviratidzo zvakakosha zvine chekuita nezve maitiro evashandisi vanoshanyira saiti yedu.

Ndeipi cohort kuongororwa, uye kuti yakanakira kuzvishandisa

Ne cohort kuongororwa zvinokwanisika kunzwisisa zviri nani homogeneous group maitiro evashandisi vewebhu webhusaiti maererano nehuwandu hwese (ane maitiro anooneka mumutsara wekutanga wegirafu).

Maitiro rudzii?

• Semuenzaniso, kubudikidza nekuongorora uku iwe unozogona kuratidza kuti vamwe "pfupi-inopa" kupa kune vatengi vanowanikwa zvakanganisa sei chiyero chekuchengeta kwevashanyi vako;
• Kana, iwe unogona kushandisa iyo cohorts kuti uone kana kuiswa kwe software nyowani kune chekuita nehuwandu hweji hwemapeji anoonekwa pamushandisi (PVV);
• o chengetedza kuti kuunzwa kweimwe nzira yekuparadzira zvemukati kwakonzera hudzamu hukuru hwekudzoka nevashandisi vakakumbirwa nepositi paFacebook;
• Zvakare, iwe unogona kutarisa mhando yemotokari nyowani inogadzirwa zvichitevera mushandirapamwe wakanangana nekutenga vatengi vatsva, uchienzanisa mashandiro pamusoro penguva yekupedzisira maererano nehukama hwevanhu mune imwe nguva yenguva.