Kana mushandisi achitsvaga ruzivo pane injini yekutsvaga, mhedzisiro inogara iri rondedzero yemhedzisiro: iyi rondedzero inodanwa SERP (Search Engine Results Mapeji). Migumisiro inoumba iyo SERP, vanogona kuva:
Iyo SERP, uye naizvozvo mitsva yekutsvaga, inoumbwa ichitevera peji yekusarudza chiyero, defiyakaitwa nealgorithm yekutsvaga injini. Naizvozvo zvinonzi algorithm defichinzvimbo chinopihwa kumapeji ese ekutsvaga kwese. Chinhu chinobatsira zvakanyanya definition of ranking ndeye ruzivo rwemushandisi (User eXperience kana UX) yakapihwa newebhusaiti. Naizvozvo tinogona kutaura kuti pane hukama hwepedyo pakati pesearch engine optimization (SEO) nesevhisi yevatengi.
Iyo chaiyo yekutsvaga Engine Optimization nzira dzekushambadzira dzinogona kuenda kure mukuwedzera bhizinesi diki.
Kutsvaga Engine Optimization inoreva kushandiswa kwemaitiro chaiwo ekuwedzera nzvimbo yewebhusaiti pamapeji ekutsvaga injini.SERP) uye chikonzero chikuru chekutora SEO-based marketing tactics, kunyanya sebhizinesi diki, kukwezva organic traffic.
Iko kushandiswa kweiyo SEO zano haina mhedzisiro yekukurumidza, nekuti zano rinotora nguva kuti rinzwisiswe neinjini dzekutsvaga. Nechikonzero ichi, kana munhu achida vatengi vatsva nekukurumidza, anofanira kusanganisa Injini Yekutsvagisa nePPC kana Pay Per Click bhajeti (yakabhadharwa kushambadzira).
Asi kana iyo saiti mushure memwedzi mishoma yatanga kuwana chinzvimbo chakanaka, uye kukwira zvigaro muSERP, kushanya kunotanga kuwedzera.
Kuti unzwisise nzira yekubatanidza SEO kune kutengesa, iwe unozoda nzwisiso yakasimba yekuti SEO optimization inoshanda sei. Asi kuti ive nechokwadi chekuti zano rinoshanda, zvinofanirwa kutanga wanyatso ongorora chikamu chechigadzirwa: periodicity, vakwikwidzi, ... nezvimwe ...
Iyi inzira yekunatsiridza inoenderera mberi, iyo inobatsira injini dzekutsvaga kuwana webhusaiti yako uye ita shuwa kuti unoratidzwa mumibairo yekutsvaga.
Vashanyi vewebhusaiti yako vanonzi vanotungamira, uye chinangwa chewebhusaiti (kureva yedu) ndechekuvashandura kuve vatengi. Kutungamira-kune-mutengi (kana kubata) shanduko inonzi kutendeuka.
Kuisa mapeji munzvimbo dzepamusoro dzeSERP kwakakosha, kukwezva traffic yakakwana kune webhusaiti, uye wozoshandura.
Vashanyi vewebhusaiti vanofanirwa kushandura kuita kutengesa kuti kuedza kwako kuve kwakasimba nekuti kutengesa ndiko kunobatsira kune yako yepasi. SEO inogona kuva chikamu chakakosha chehurongwa hwako hwekushambadzira uye shanduko yemutambo yekuwedzera online uye muchitoro kutengesa.
Keywords akakosha, kunyangwe iye zvino akatakura huremu hushoma kupfuura makore mashoma apfuura. Pasina mazwi akakosha, vangangove vatengi vangasakuwana iwe, ndosaka mazwi akakosha ari chimwe chezvinhu zvakakosha mune yako SEO zano.
Semuenzaniso, ngatiti bhizinesi rako rinotengesa midziyo yekicheni. Saka tinogona kufunga kuti mutsara wakakosha watingazvironga nawo ndewe "kitchen accessories".
Asi kune zvakare mamwe mazwi akakosha uye mitsara iyo vatengi vane chokwadi chekushandisa kutsvaga zvigadzirwa zvako, uye zviri kwatiri kuti tizviwane zvakakwana.
Paunenge uine mazwi akakosha mubhokisi rako rekushandisa, anokubatsira kuti ubatanidze nevanogona vatengi vari kutsvaga kutenga zvauri kutengesa.
Chinhu chakanakisa kugadzira zvemukati kubva pane SEO maonero, zvirimo zvinopfuura kungoita mota yemazwi akakosha, chishandiso chaunogona kushandisa kushandura vangangove vatengi. Zvemukati chinhu chakakosha chaunogona kupa kune vatengi, uye chinhu chinogovaniswa chaunogona kushandisa kusvika kune vateereri vatsva.
Aya ndiwo mashandire anoita zvirimo kuti awedzere kutengesa: Kana vangangove vatengi vachitsvaga ruzivo rwechigadzirwa kana sevhisi yakafanana neiyo yaunopa paInternet, vanosangana nezvinotumirwa pasocial network, mablog, mapeji ewebhu, uye zvimwe zvirimo zvakagadzirirwa kupindura kune zvavo. zvikumbiro.
Paunenge uchishanda kuti uve neakanakisa, akakosha, anobatika, uye ane chiremera zvemukati painternet, tarisiro ichawana mhando yako pamberi pevamwe vese uye izvi zvinokupa iwe mukana wekuvaka hukama uye kushandura inotungamira kuva vatengi.
Zvikuru zvemukati zvinouya nenzira dzakawanda, uye chinangwa chako chinofanira kunge chiri chekukwezva vatengi nekuvashandura.
Zvemukati zviri pamwoyo wekushambadzira kwemukati, uye kana iwe uine yakasimba inbound zano uye yakakura zvemukati kuityaira, iwe unogara uine vatengi mune yako e-commerce.
Nekudaro, zvakakosha kuti urangarire kukwirisa zvese zvirimo nemazwi akakosha uye ita shuwa kuti mazwi akakosha aunoshandisa anoenderana nechidimbu uye mhando yezvinyorwa zvauri kuratidza.
Svondo rinouya tichadzamisa nyaya nemamwe mazano ...
Ercole Palmeri: Innovation yakapindwa muropa
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