Ngatione pamwe chete kuti ungawedzera sei kutengesa kweako e-commerce, ini ndinokuratidza maitiro ekuona matambudziko akajairika ayo anokutadzisa kuwana yakawanda. Uye, zvinotonyanya kukosha, maitiro ekushandisa mhinduro dzinobudirira kuti uwane mibairo mikuru, nekuda kwekutengesa kunowanikwa kubva ku organic injini yekutsvaga.
Iwe unogona kunge uchitoziva kukosha kwemazwi akakosha, kuti uzviise munzvimbo dzepamusoro dzeinjini dzekutsvaga, uye kuwedzera organic traffic kune yako e-commerce chitoro. Zvese zvinhu kubva kumazita ematagi kududziro yechigadzirwa zvakakosha mukugadzirisa chikamu chese cheSEE chemapeji ako:
Musoro weti tag unodudza zita re peji rewebhu mune HTML format. Kana zita remadhigi risingashandise iyo zita rekugadzirwa, le mazwi ekutanga o modifiers, vashanyi vangango bhonya iyo peji. The modifiers aya mazwi anoshandiswa nemushandisi kudoma mamiriro ekutsvaga.
Keywords like:
Saka kana yako tag tag iri "classical gitare", tinokurudzira kuwedzera modifiers senge chipa, migliore, 10% kuderedzwa o customized dzemibvunzo yekutsvaga so Yakanakisa yekare yakapusa chiatarra o Gitare chairo pakupa.
Iyo meta tsananguro inongotsanangudza iyo peji uye ecommerce chitoro, kana webhusaiti yako mune zvakadzama. Iri izano rakanaka kushandura modifera dzawakashandisa mune yako tag tag pano.
Edza kuverenga zvinotsanangurwa zvemuenzaniso mumwe chete, uye uchaona kuti zvirevo zvinokudziridza zita racho zviri nani:
Izvi ndizvo chaizvo zvaunoda kugadzira, kudzvanya kwepamusoro kuburikidza nezinga - rondedzero yakapusa asi inoshanda yechigadzirwa chako nemasevhisi aunopa. Rangarira kuti iwe zvino une zviuru zvemazwi ekutamba nawo, kugadzirisa yako saiti traffic, uye kuwedzera yako e-commerce kutengesa.
Ngatitarisei pamufananidzo unotevera:
Zvakare, unoziva Google Mifananidzo? Ichi chishandiso chinoshandiswa zvakanyanya, uye kana ukasaisa maaki emifananidzo, zvinoitika kuti chifananidzo hachina kuiswa muGoogle Mifananidzo. Izvi zvinoreva kushambadzira kushoma kune webhusaiti yako. Iye zvino unoziva imwe nzira yekuvandudza traffic, uye kuwedzera yako e-commerce kutengesa.
Iye zvino zvatinoziva kukosha kwema tag, ngatione kunyora imwe:
Tora mufananidzo unotevera:
Chii chingave chaicho chakakodzera alt tag yemufananidzo?
Semuenzaniso: alt = dema t-shati, hazvina kunyatsojeka.
kana, alt = dema t-shati, t-shati yevakadzi, t-shati t-shati, tema-v-mutsipa-t-shati, yevakadzi nhema V-mutsipa t-shati
Akawandisa mazwi akakosha, i.e. keyword stuffing, yekutsvaga injini spam, saka hazvina kunaka.
Izvo zvakanaka zvingave kune imwe nzvimbo pakati: alt = T-shati yevakadzi vane nhema v-mutsipa
Iyi alt tag inosanganisira ese emufananidzo wekutanga mazwi akakosha.
Mapeji ane zvinyorwa zvehurefu zvichave nemamiriro ari nani pane Google pane iwo mapeji ane asingasviki mazwi e1.500. Iyo girafu iwe yaunogona kuwana pa quicksprout zvinotsigira
Iyi girafu inoratidza yega yega chinzvimbo cheGoogle SERP, avhareji kureba (mumashoko) ezvinyorwa zvakaburitswa pamapeji mune chinzvimbo. Iyo yakareba zvirimo zvirimo, ingangoita iyo yekunze webhusaiti ndeye kubatanidza kudzokera kuchinyorwa chako, ndosaka. Iyo yakawedzera huwandu hwemazwi pane peji, iwo mukana mukuru wekugovana munharaunda, nekudaro iwo mukana mukuru wekumisikidza kumusoro.
Muchokwadi, kumwe kuongorora kwakaitwa ne quicksprout, kwakaratidza kuwirirana pakati pe "refu-fomu zvemukati uye ma tweets" uye "Facebook inofarira":
Muchidimbu, iwe unochengetedza nguva mukunyora zvisingapindiki zvemukati, ruzivo uye tsanangudzo yezvigadzirwa, uye masevhisi anopihwa newe e-commerce shopu.
Yakareba muswe makiyi mazwi akasarudzika akakosha mazwi akabatanidzwa pamwechete sechirevo. Semuenzaniso "Isothermal mudziyo wekutakura ice cream". Iwo akanyanya kunongedzerwa mazwi akakosha ndeapo, zvakanyanya mukana wekukwezva vatengi vari kutsvagawo zvakanangwa zvigadzirwa kana masevhisi.
Saka, dai ndaizongo tarisa "Container" uye Google iri kiyi kiyi, ini ndaizoona zvinotevera:
E-commerce chitoro chinotengesa chete "Midziyo" chingave nemakwikwi akaomarara pamishumo ye17.000.000 yekutsvaga.
Asi kana ndikatsvaga rakanyatsojeka, refu-muswe kiyi senge "Isothermal mudziyo wekutakura ice cream", tinowana zvinotevera:
52.000 yakanyanya kushoma. Pasina kukwikwidza nemamwe mazwi akakosha zvinoreva mukana wakakura wekuve papeji yekutanga uye nekudaro chinzvimbo chiri nani mumatanho.
Muchidimbu, tarisa pane refu-muswe mazwi makuru pane iyo mapeji (zvigadzirwa uye zvikamu), kuti uzvimise pachako yakakwirira pane yekutsvaga injini mapuratifomu, uye kuwedzera yako e-commerce kutengesa.
Iko kune zvakananga kubatana pakati pewebsite yeSERP kuiswa, uye huwandu hwehukama kune webhusaiti. Mune mamwe mazwi, kana paine akawanda akawanda marudzi eemaiti anobatanidza kune webhusaiti yako, masosi ako anovandudzika.
Hazvina kukwana kuva newebhusaiti inobatanidza kune peji rako ka20. Asi kana paine makumi maviri akasiyana mawebhusaiti akabatana nesaiti yako, kunyangwe kamwe chete, ipapo unozoona mutsauko. Izvi ndizvo zvakabuda kubva mukutsvagisa naBacklinko, yakapfupikiswa mune inotevera girafu:
Sezvauri kuona, huwandu hwenzvimbo dzaunobatanidza kune yako saiti zvinonongedzera zvakananga kunzvimbo yepamusoro yeGoogle. Saka ungawana sei mamwe backlinks, pamwe nekunyora zvine chiremera zvemukati?
Iyo yepamusoro online yekutengesa zano kumakambani ndiyo Blogging. Kunyangwe kuzvitoro zvepamhepo, iyo yekublogi nzira inokutendera iwe:
Iwe unofanirwa kuve neshuwa kuti urikupa zvemhando yepamusoro uye zvakakosha zvemukati, ipapo chete ndipo paunogona kuvaka kuvimba nevateereri vako.
Vaverengi vanozokwanisa kutaurira ipapo kana iwe uri kugadzira zvinyorwa, kungoita kutengesa. Anoshanya anoda kuverenga ruzivo runobatsira uye akatendeseka. Ita shuwa iwe unovaka hukama hwusingaperi nevangangove vatengi.
Maererano nekuongororwa kwakaitwa na Bota Blank SEO, vangangoita 400 vashanyi vakagadzirwa kubva kune imwechete posvo yakaburitswa paMoz blog:
Kwete chete iyo yakagadzira traffic yakawanda, asi 60-80 yekuwedzera backlinks yakawanikwa. Kunyangwe 60-80 chinongedzo chako e-commerce chitoro kwemaawa mashoma ebasa.
Zvino chimbofungidzira uchipamhidzira, katatu, kakapetana (uye zvichingodaro) iyo nhamba kana iwe uchigara uchishambadzira zvemhando yepamusoro, zvakakosha zvinyorwa.
Semuenzaniso, pane chishandiso chemahara Moz Akavhura webhusaiti Explorer, iyo inokutendera iwe kuti uwane chinongedzo chekuvaka mikana pane akaenzana kana anokwikwidza masosi pamhepo. Chishandiso chacho hachina kubhadharwa, uye pane sarudzo yekubhadhara mari yepamusoro yemapeji ekugadzirisa sarudzo, kukambaira kwekutonga, uye kuburitsa pachena injini yekutsvaga.
Izvo zvinongedzo zvinowedzeredzwa awa yega yega, kuti ugone kutevera mamwe mawebhusaiti uchienderera Paunonyora mu URL, uchaona zvinotevera:
Uye zvakare pasi pasi muunganidzwa we backlinks iwe aunogona kuongorora:
Backlinks yakakosha kutyaira organic traffic kune yako webhusaiti, uye kuwedzera yako e-commerce yekutengesa.
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