Maitiro ekuita neGoogle's algorithm shanduko mukufamba kwenguva

Sezvaungave iwe waona, Google inogara ichiita shanduko kune yekutsvaga algorithm. Kana Google ichishandisa shanduko nyowani, havawanzo kurondedzera nhau.

Iyo algorithm yeGoogle haina kunyatso kujekesa, semuenzaniso twitter iyo inozivisa kuvandudzwa kweiyo algorithm haina kujeka ...

Kutanga ngatione kuti Google inoshanda sei:

Iko kune nezve 200 zvinhu zvinopindira muGoogle algorithm, kusimbisa kuti SEO inonetsa. Muchokwadi, kana Google yakarerutsa SEO, iwe waizoona mapeji ezvigadzirwa uye masevhisi anoonekwa kumusoro kwekutsvaga kweGoogle, pane zvemapeji-akapfuma mapeji.

Mumakore ese aya, Google yakagadzira algorithm yakasarudzika inokwanisa kuita kuti ruzivo rwekuvhurika runyatso kukwana, kugona kuburitsa mawebhu nezvakanyanya zvirimo mupfungwa, uye kuita kuti kududzira mukushambadza kuve kunonakidza.

Mune 2017 mari yaGoogle yakasvika pamadhora 95 bhiriyoni, ichikura gore rimwe nerimwe, uye kuratidza kunaka kwealgorithm, iyo inovimbisa:

• SERP ine masosi ane zvakanakisa zvirimo mupfungwa
• makambani anoda kuisa mari kuisa zvigadzirwa zvawo kuti zvitengeswe mumusoro
• kugutsikana vatengi kushandisa Google kuita online kutsvaga
• yega yekuvandudza inogara ichivimbisa zviri nani kubhurawuza ruzivo
• Mhedzisiro: iwo anotevera anodzoka, uye Google invoice zvinotsvaga

Kana vakasatarisa pane mushandisi ruzivo uye kukufadza, Google haizove inozivikanwa kwazvo injini yekutsvaga. Inenge iri Bing kana imwe injini yekutsvaga.

Naizvozvo, kana Google ichiita shanduko kune algorithm, ivo vanozviita nekuti ivo vakadzidza kupa ruzivo rwuri nani kwauri.

Google haishandure iyo algorithm nekuda kwekuti inoda kukanganisa mbiri yako muSERP kana kukanganisa bhizinesi rako.

Google's algorithm haina kukwana

Sezvakaita chero imwe kambani, Google haina kukwana. Nyanzvi uye mainjiniya kuGoogle zvakare vanokanganisa (isu tese tinoita) uye dzimwe nguva shanduko dzinoitwa dzinogona kusakupa ruzivo rwakanyanya kwauri.

Kana Google ikaburitsa shanduko nyowani, zvingaitika kuti dzimwe shanduko hadzina kushanda nenzira yaunoda, izvo zvinogona kutungamira kuti ugare uchidzoka wozochinja. Ichi chikonzero nei iwe uchikwanisa kuona shanduko mukutsvaga traffic, chinhu chakakosha ndechekuti refu traffic yako saiti inoda kukura: izvi zvinoreva kuti SEO yako inoshanda.

Unogona zvakare kuda: Maitiro ekunyatso kuvaka emapeji ewebhu yako saiti, uye ita kuti ive inonzwisisika neinjini huru dzekutsvaga

Saka iwe unovimbisa sei kubudirira kwenguva refu?

Isu n. 1: svina uye uteme zvairi mukati

Nyanzvi dzakawanda dzepamhepo dzekushambadzira dzinotaura kuti kucheka zvawakanyora kunogona kuita katatu traffic yako. Zvakanakisa kugadzirisa zvemukati wako zvemukati uye kuvaita vanonakidza. Uye nezve izvo zvisina basa izvo zvisingachashandi, zviri nani kuzvibvisa.

Kunyangwe kana iwo mapeji auri kudzima asingakwanisi kuwana traffic kubva kuGoogle, iwe uchazoona kuderera kwetraffic. Asi yeuka, shanduko pfupi-pfupi inogona kukubatsira iwe kuti uwane kukura kwenguva refu. Mhosva imwe chete mauri kuona kuwedzera mune imwe nyaya yaive yakaipisisa, sekubviswa kwevapfupi mablog ezere nezvinyorwa zvekare.

Kunyangwe kana blog yako iri nyowani, iwe unofanirwa kufunga nezvekuchekeresa uye kudyara kamwe pagore. Iyo ichave nechokwadi kuti iwe uri kugadzirisa yako yezvinyorwa, nekudaro ichipa ruzivo rwakanyanya kune vashandisi vako. Heano matanho akakodzera ekuita chaiyo yekuchenesa kana yekuchera:

1. Gadzira rondedzero yeema URL ese pane yako webhusaiti: uchishandisa software yakaita seKupopotera Frog. Tsvaga webhusaiti kuti uwane rondedzero izere ye URL yega yega, zita rematagi, tsanangudzo yemeta, nhamba yezviratidziro (nhamba yezvinyorwa zvemukati zvinonongedzera ku URL) uye kuverenga kwemazwi.
2. Trafiki papeji: pinda muakaundi yako yeGoogle Analytics uye tarisa kuwanda kwetraffic inogadzirwa neese URL.
3. Tarisa uone backlinks nepeji - inotarisa URL yega yega, ichipinda kero mune yekushandiswa senge Ahrefs kuti uone kuti yakawanda sei backlinks imwe neimwe URL ine.
4. Zvemagariro zvekugovana kune yega URL: shandisa chishandiso senge SharedCount kuve nemigove yakazara yemagariro ne URL.

Unogona zvakare kuda: SEO: yemahara chinzvimbo kana makadhi anobhadharwa

Iwo mana mepfungwa anotsanangurwa pamusoro anofanirwa kubatsira iwe kuti unzwisise zvekuita kune yega URL / peji: optimization, kudzima, redirection uye hapana. Saka, kuvaka shepidhi iyo pane yetsetse imwe neimwe pane URL, kuwirirana kweumwe neumwe wavo kunoratidza zvekuita.

Kana iyo yekushandira yakwana, iwe unofanirwa kuongorora pane yega URL uye sarudza imwe ye 4 sarudzo kumusoro. Heino nguva yekuvasarudza:

• Optimize: kana iyo peji yakakurumbira, ine backlinks, traffic uye kugovana kwemagariro, funga nezvekugadzirisa. Izvi zvinogona kusanganisira kuwedzera mukati kati peji kune peji, kugadzirisa zviri mukati kana kunyatsogadzirisa iyo iri pane peji peji.
• Kudzima: kana iyo peji ine zvishoma kana isina yekutsvaga traffic, backlinks, kugovana munharaunda uye haina kupa chero kukosha kune mushandisi, funga nezve kubvisa. Paunoita izvi, iwe unoda kugadzirisa iyo yemukati yekubatanidza inonongedzera kune iyi URL uye, hongu, tora iyi URL uye 301 utungamire iyo inoenderana zvakanyanya peji.
• Redirected: kana iyo peji yakafanana kune imwe peji pane yako saiti, funga kubatanidza izvo uye 301 kutungamira iyo URL kune yakafanana. Isu tinokurudzira kuti utore iyo isinganyanyo kufarirwa vhezheni uye udzorere yakakurumbira. Muenzaniso wakanaka weizvi ndewekuti kana uine maviri mabloggi ezvekutengesa nezvemagariro ekushambadzira maturusi, unofanirwa kusanganisa zviri mukati, gadzira 301 redirect uye gadzirisa zvemukati zvinongedzo kunongedza kune yekupedzisira URL.
• Niente - kana iyo peji iri yakanaka uye hapana chakaipa nayo, usaite chero chinhu.

Isu n. 2: kuwedzera kwepasi rose

Kune anopfuura 7 mabhiriyoni evanhu pasi, uye mazhinji acho haatauri Chirungu. Ehe, Google yakaoma kukunda, asi kwete munyika dzisingataure Chirungu. Munyika dzakaita seFrance, Germany, Brazil kana chero imwe nyika uko Chirungu chisiri mutauro wakanyanya: zviri nyore kwazvo kusvika pamusoro weGoogle.

Ehe, huwandu hwekutsvaga hungangodaro husiri hwakanyanya munyika dzakaita seBrazil, asi sezvo makwikwi ari akaderera, unogona kukurumidza kutonga.

Nyika dzakanakisa, kana tasvika kune SEO, ndeavo vane yakakwira GDP uye ruzhinji.

Chikamu chinonakidza cheSEO chenyika ndechekuti chinoita zvakare chinogadzira mushandisi ruzivo rwevashandisi vako sezvo vachizokwanisa kuverenga zvemukati mumitauro yavo.

Unogona zvakare kufarira: Mashandisiro aungaita Google Analytics kukurudzira yako e-commerce kutengesa

Isu n. 3: kururamisa kwemaitiro akaputsika, mifananidzo uye multimedia mafaera

Mune yako saiti iwe unofanirwa kubvisa zvese zvinongedzo zvinotungamira kune peji risipo, kana zvisina kudaro iwe unokwanisa kupa yakaipa yekushanya ruzivo. Chii chinoitika kana iwe ukashanyira blog, foramu, kana eshop: une chokwadi chekuti wawana ruzivo urwo rwaunoda nekudzvanya pane chinongedzo kana vhidhiyo, uye icho chinongedzo chinotungamira kune peji isiriyo? Unogona kutsamwa here? uye usazombodzoka kunzvimbo iyoyo. Iwe unoda kuti zviitike pane yako saitiwo here?

Ndokusaka iwe uchifanira kugadzirisa makaputsa matinji, mifananidzo yakaputswa uye mafaira akakuvadzwa midhiya pane yako webhusaiti.

Iwe haufanire kuzviita mwedzi wega wega, asi unofanirwa kuzviita kamwe chete pamakumi matatu. Iwe unogona zvakare kushandisa zvishandiso se Yakaputswa Yekutarisa kuita kuti zvinhu zvive nyore kwauri.

Muchidimbu

Kana iwe uchida kuve nechokwadi chekuti saiti yako inoenderana zvakanaka neGoogle's algorithm inogadziridza, unofanira kugara uchizvishandisa pawebsite yako kana pawebhusaiti yevatengi vako. Ita zvakanakira uye haufanire kutarisana neshanduko muGoogle algorithm.

Kana zvisina kudaro, iwe uchachengetedza nguva munguva pfupi, asi nekufamba kwenguva iwe unowana mukana wekurasikirwa nenzvimbo mune dzekutsvagisa mibairo yekutsvaga.

Usatarisisa zvakanyanya kune algorithm inogadziridza, uye simbisa kuveza iyo inoshamisa mushandisi ruzivo. Izvi ndizvo zvinozoita kuti ukunde mukufamba kwenguva. Pachave nenguva apo traffic ichadzikira, asi iwe haufanire kunetseka, nekugara uchishanda iwe uchawana mibairo yakanaka.