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Yintoni i-Multichannel kunye ne-Omnichannel kwi-eCommerce: indalo yentengiso

I-Multichannel yimodeli yentengiso ezelwe ngohlaziyo lwedijithali. Abathengisi abasebenzisa isicwangciso banika abathengi ithuba lokuthenga iimveliso zabo, zombini kusetyenziswa amajelo akwi-Intanethi nangaphandle kuyo.

Ke ngoko, isicwangciso esiliqhinga elininzi sinakho ukuguquguquka kwaye kulungele abathengi ukuba bathenge iimpahla okanye iinkonzo, ezinceda ukwandisa ukuthengisa kakhulu.
Enye inzuzo yesi sicwangciso kukuba inikezela ukufikelela kwiiyure ze24 kumthengi, onceda ukugcina uphawu. Abathengisi kwakhona baxhamla kwi-multichannel ngokuphucula uhlalutyo ukuqonda indlela yokuziphatha kwabathengi, njengoko ukudala amava omntu obuqu kuyeyona nto ifanelekileyo kwiminyaka yedijithali.
Nangona kunjalo, indlela yokuzisa abathengi ngamava angenamthungo kuwo onke amajelo kwaye anokunceda ukulawula inkqubo yangaphakathi ngokutyibilikayo.
Njengoko abathengi babe benyanzelisa ngakumbi, ukuhlangana nokulindelweyo kuye kwahamba ngaphaya kokuthengiswa kweziseko zophuhliso.

Ukudala amava ongenamthungo kwizitishi ezahlukeneyo, ngelixa uqinisekisa ukuchaneka kunye nokusebenza kakuhle, phantse akunakwenzeka.

Umzekelo, abathengisi banobunzima bokulawula ukuthengwa kwiitayile ezahlukeneyo okanye baye bazabalaza ngokuzalisekisa iodolo kunye nokuhanjiswa ngokukhawuleza.
Ngaphaya koko, inkonzo yabathengi yayikwangumbandela ophambili njengoko abathengisi benxibelelana nabathengi kwiziteshi ezininzi kwaye bedityaniswa kunye nokudityaniswa kwedatha kwiinkqubo ezahlukeneyo. Nabathengisi abamkela iindlela ezininzi bahlangabezana neengxaki ezinxulumene nenkqubo yangaphakathi. Umxokelelwane wokubonelela kufuneka ube ngowokuqala kwaye ubaluleke kakhulu ukuba ungakhankanya. Iitshaneli ezingakumbi ezibandakanyekayo kwinkqubo yokuhambisa zifuna amagumbi okugcina ngaphezulu afumaneke ngokuchaneka okuthe kratya. Oku kubangele umsantsa phakathi kwemfuno kunye nokunikezelwa kwaphantse akunakwenzeka ukuvala ngaphandle kwenkqubo yolawulo yangaphakathi. Ngaphaya koko, le modeli yeshishini ikwabangele ubunzima kuhlalutyo lomlinganiso ngexesha lokuqokelelwa kwedatha kwiziteshi ezahlukeneyo, ezikhokelela kwisicwangciso esiliqili sokusebenza.