Ungawalawula njani kakuhle amaphepha emveliso ye-e-commerce yakho, xa unomxholo ophindiweyo

Makhe sibone indlela yokubonisa isiza sakho kakuhle, ukuze iinjini zokukhangela zingakwazi ukuwahlula ngokwamaphepha kwimveliso.

Makhe sibone indlela yokwalathisa indawo ye-eCommerce ngokupheleleyo, xa unokuba nomxholo ophindiweyo. Kwi-2013, i-injini yokukhangela kaGoogle yaqonda ukuba ngeenxa zonke i-30% yamaphepha aqokelelweyo wayenomxholo ophindwe kabini. Ukusuka kuloo mzuzu kuGoogle baqala indlela entsha kulawulo lweemxholo eziphindiweyo, ngakumbi kwi-ecommerce iyatyhafisa ukuphinda iziqulatho.

Masiqale sibone ukuba kuthethwa ntoni ngomxholo ophindwe kabini. Uphando defikuphelisa ukuphinda-phinda umxholo onje:

Umxholo ophindwe kabini ubhekisa kwiibhloko zomxholo "ezifanayo kakhulu" ngaphakathi kwisiza, okanye iibhloko zomxholo okhoyo kwiindawo ezahlukileyo. Isizathu soku kuphindaphindwa asidukisi. Umzekelo, umxholo ophindwe kabini ongalunganga ungabandakanya:

• Iiforamu zengxoxo ezinokwazi ukuvelisa iphepha eliqhelekileyo nelincinci kwizixhobo zeselula.
• Izinto ezibonisiweyo okanye ezidityaniswe kwii-URL ezahlukeneyo;
• Shicilela kuphela iinguqulelo zamaphepha eWebhu;

UGoogle uthi ngaphandle kokuba injongo yomxholo wakho ophindiweyo nangayiphi na indlela iyingozi, awusayi kufumana nasiphi na isohlwayo sokufakwa kwisalathiso. Ngokwenyani, umxholo ophindiweyo awubangeli iingxaki ngqo, kodwa zezo zingathanga ngqo. Oku kuthetha ukuba kuya kufuneka sisebenze kancinci ukuze siphindaphinde iinxalenye zamaphepha.

Unokuba nomdla: I-SEO: ukubeka mahala okanye imikhankaso ehlawulelwayo

Ivenkile ze-e-commerce zihlala zakha amaphepha azo kumaphepha edatha okanye inkcazo yemveliso esetyenziswa ziinkampani kuyo yonke iWebhu.

Xa uGoogle ehlolisisa lo mxholo aze awucwangcise njengomxholo "wenze kakuhle","abaxhaphaza"Okanye"iphindaEmva koko uqalile ngonyawo olubi. Olu hlolo luza kubangela iingxaki ezinzulu eziya kuthi zichaphazele rhoqo i-SEO yamaphepha ewebhu.

UGoogle unika iingcebiso ezimbini:

1. Yenza umxholo ophindiweyo ongenjalo abaxhaphaza kwaye hayi iphinda ayamkeli isohlwayo;
2. Yonke i-SEO yakho ibalulekile.

Eyona nto, iGoogle inomgaqo wolawulo ophindiweyo. Ngoku masibone ukuba kuthetha ntoni umxholo ophindiweyo "kuhle".

Umzekelo ukuba sizama ukukhangela kwi-google ye "Rancilio Silvia v5 coffee machine", sifumana indawo ezimbini apho kuchazwa khona:

Zombini iziza ze-e-commerce zithengisa imveliso efanayo. Ngelixa izihloko kunye neenkcazo zemeta zahlukile, siyabona ukuba inkcazo kunye nemifanekiso yala maphepha ziyefana.

Unokuba nomdla: Ukukhangelwa kwelizwi le-SEO kunye nokuphumelela kwabaNcedisi boBuntu

Uya kuqaphela indlela oku kungqinelana kunokwenza ngayo uhlengahlengiso kula maphepha emveliso lube nzima kakhulu. Ngapha koko, uninzi lweengcali ze-SEO zinokuthi umxholo ophindiweyo uneengxaki ezintathu eziphambili ze-injini yokukhangela:

1. Kwenza kube nzima kuGoogle ukwazi ukuba loluphi uhlobo lwephepha esiya kulo.
2. Okwesibini, kuyabhidanisa iimetwork kunye namandla e backlinks.
3. Kwaye okwesithathu, isiphumo sendalo koku kukuba iGoogle ayazi ukuba leliphi iphepha elinokuthi lifakwe kwinqanaba lophando.

Kwaye le yingxaki kwiisayithi ezininzi ze-e-commerce, kuba iphepha lemveliso yindawo apho Ivenkile ithengisa kwaye ingenisa.

Inokwenzeka njani into yokuba iisayithi ezimbini zibekwe kakuhle kakhulu ngokomsebenzi wokukopa ukuncamathisela?

Inxalenye yempendulo kukuba umxholo ophindiweyo akunyanzelekanga ukuba ugaxekile kuGoogle. Kodwa inyani kukuba, xa umxholo ophindiweyo ukhona, abanini besayithi banokungena kwizikhundla kwaye ngenxa yoko ilahleko yendlela. Kwaye ezi lahleko zihlala zivela kumcimbi ophambili: Iinjini zokukhangela zinqabile ukubonisa iinguqulelo ezininzi zomxholo ofanayo. Oku kuthetha ukuba baya kukhetha uhlobo lwephepha "elile". Isiphumo simbalwa esiphindiweyo kwiphepha eliphambili.

Ukushwankathela, kuya kufuneka uqaphele ukuba uGoogle uzama ukuhluza umxholo ophindiweyo. Ke, isidingo sokusebenzisa umxholo ophindiweyo kwezinye iimeko sibangela ingxaki.

Unokuthanda: I-SEO yile, isebenza njani kunye nendlela yokuphucula indawo yakho

I-SEO ihlupheka ngenxa yokuba uninzi lweendawo ze-e-commerce zingenayo imiqondiso efanelekileyo yokuba kukho umxholo owahlukileyo okanye ixabiso elongezelelweyo ukusuka kumxholo wabo ophindiweyo.

Isisombululo, ke, kukwakha ezi ziimpawu ezintle. UGoogle uvuza ukungafani kunye nexabiso elongeziweyo nangaluphi na uhlobo. Kwaye isisombululo sinokuba yindlela yokwenza umxholo "uphindwe kabini", owahlukileyo kuGoogle. Xa umntu ekopa iinxalenye ezithile zomxholo kwileta, oko kuthetha ukuba uGoogle uza kuthi lonke iphepha liyikopi enye into. Ngokutsho NguJohn Mueller di Uphando, kwimeko yomxholo ophindwe kabini, uGoogle "uya kuzama ukukunceda ngokukhetha enye kwaye ubonise."

Kodwa ayisiyiyo le nto siyifunayo. Ke, ukuba awufuni ukuba le yenzeke kuwe, ekuphela kwesisombululo kukwenza amaphepha ahluke ngokwenyani. Uyakwazi ukufumana izikhundla ezingcono kwi-SERP nangakumbi ukugcwala kwindawo yakho. Konke okufuneka ukwenze kukudala uyilo ngakumbi ngokusebenzisa kwakhona nokuphinda usebenzise kwakhona nawuphi na umxholo.

Thatha umzekelo la maphepha mabini alandelayo, ngokunxulumene neemveliso zokuhambisa ukutya kwiqondo lokushisa rhoqo, iPoliboxes.

Iphepha lemveliso eliqhelekileyo, elineempawu zonke: imifanekiso ethile, inkcazo emfutshane, ixabiso, njl. Eli phepha liqinisekileyo xa uthelekisa nemveliso eyahlukileyo kwinkampani enye:

Isebenzisa le fomathi efanayo, kodwa xa sijonga ikopi, siphawula ukuba iphakamisa ngakumbi okanye inciphise imveliso enye eneenkcukacha ezahlukileyo ngokupheleleyo. Oku kuthetha ukuba banalo ixesha lokuseta ibali elahlukileyo lale mveliso, ngendlela evumela ukuba ivele kwiinjini yokukhangela. Ikwenziwe ukuba ibe ngamagama aphambili, yenzelwe i-e-commerce, kwaye ixabiso le-SEO liyanda. Nokuba kufuneka umgudu ongakumbi, le ndlela iyavuza.

Kuya kufuneka ukhumbule nge-e-commerce ukuba injongo yakho ayisikubonisa nje ukuba imveliso yakho ilungile, kodwa ikwabonisa ukuba inkampani yakho lukhetho olufanelekileyo.

Ukuba ungangqina ukuba inkampani yakho iyabonakala kwaye imveliso yakho ilungile, akukho sizathu sokuba iindwendwe zingathengi kuwe. Awuyi kubekwa nje kuGoogle. Unokuthengisa ezinye iimveliso.

Ngoku, ungasebenza ukusombulula ingxaki yee-URL zakho eziphindiweyo.

I-injini yokukhangela ikwavavanya ii-ID zeseshoni, ukulandelela ii-URLs, amaphepha ahambelana nomshicileli okanye iikhomenti zekhasi njengeendawo ezinokubakho eziyimpinda yomxholo kwindawo yakho. Kwaye ekubeni ungasoloko ungazisuseli kwezi zinto, kuya kufuneka uqiniseke ukuba uGoogle uyayazi into ephindaphindwayo kunye nokuba yeyiphi na ngokwakha kwakhona ii-URLs zakho.

Ukubonisa nje ukuba ndithetha ntoni, jonga ii URLs zilandelayo:

www.miosito.com/prodotto
miosito.com/prodotto
http://miosito.com/prodotto
https://www.miosito.com/prodotto
https://miosito.com/prodotto

Ngaba ubona nantoni na eqhelekileyo phakathi kweedilesi ze-5 URL?

Umqambi, ejonge kolu luhlu, uya kuthi ihlale iliphepha elinye. Injini yokukhangela endaweni yoko iya kubona amaphepha amahlanu anomxholo ophindwe kabini. Nangona zonke ziindlela ezahlukileyo zokufikelela kwindawo yakho kwaye ujonge iphepha elifanayo, injini yokukhangela iya kubona umxholo ophindiweyo.

Isisombululo kukuseka i-domain ekhethiweyo kunye nezixhobo zeGoogle Webmaster. Ukwenza oku kuya kufuneka ukhethe imenyu izilungiselelo (phezulu ekunene) kwaye ukhethe Iisetingi zesiza kwimenyu eyehlayo.

Unokukhetha ukujonga ii-URLs zakho okanye ngaphandle kwe "www."

Oku kukuxelela uGoogle ngokubaluleka kwe-URL ethile, oko kusiza ukunciphisa iingxaki ngomxholo ophindiweyo. Ngapha koko, uya kugcina naliphi na igunya lokudibanisa kwizizinda ezingakhethwanga kwimimandla. Kwaye iindwendwe zisaza kuphelela kwindawo oyithandayo.

Nje ukuba kwenziwe, kuyakufuneka uqiniseke ukuba zonke iikhonkco zangaphakathi kwisiza sakho zigcina ukungqinelana.

Nantsi indlela ejongeka ngayo kwiwebhusayithi yam:

Ndisete indawo yam ukuba ivele "www". Kodwa kumaphepha emveliso, oku kuya kusiba nzima ngakumbi.

Ngamaxesha amaninzi, indlela abaphuhlisi bayila ngayo amazimba e-commerce enza ukuba kube nzima ukulawula lo msebenzi. Umzekelo, unokuba ne- "shop.mysite.com" kwiphepha lemveliso xa indawo yakho yonke ithi "www.mysite.com". Ke, ukufumana indlela yokwenza ii-URL zephepha lemveliso ii-URL ezifanayo, iiposti zeblogi kunye namaphepha okufika komhlaba kunokunceda ukukhusela ukudideka kunye nokunciphisa imiba ephindaphindiweyo yomxholo.

Kodwa kukho enye into enokusombulula le ngxaki. Ukudalwa kwee-URL ezi-canonical, apho iGoogle ixelelwa ukuba leliphi iphepha lemveliso kwiphepha lokuqala, lelo liza kuqwalaselwa. Singayenza ngokomyalelo rel = i-canonical, kwaye uGoogle uya kuqonda ukuba leliphi iphepha elikhethwayo endaweni yelinye iphepha, kwaye ukwenza oku siya kusetyenziswa ingxelo ye-HTML ethile.

Umzekelo, qwalasela amaphepha amabini: i-url kunye ne-urlB.

Kwaye sijonga i-url njengophindiweyo we-url. Emva koko kwicandelo le-url, ukufaka umthetho: ukuba kukho umxholo ophindwe kabini, kwaye ukuba kufuneka usebenze zonke iimpawu ze-SEO ze-url kwi-url.

Ngamafutshane, kukho amaphepha amabini abonelela ngeempawu ze-SEO kwiphepha. Ngale ndlela, ukudityaniswa kwee-URLs zakho kubeka iphepha lemveliso kwifomathi ekulula ukuyiqonda kwiinjini yokukhangela.

Kodwa kukho enye into ekufuneka uyiqwalasele ngamaphepha anomxholo ophindiweyo, ukukhangela kwamaxabiso aphezulu.

Ngokweengcali ze-ecommerce, defiUkugqiba amagama angundoqo kunye nokulungiswa kwamaphepha aphindwe kabini yindlela elula kwaye ecacileyo yokunyusa i-SEO yakho. Njengenyathelo lokuqala kufuneka uchonge ukuba zeziphi iintlobo zamagama oza kukhetha. Emva koko, yakha uluhlu lwakho lwamagama ukwanelisa iintlobo ngeentlobo zophendlo olunokwenzeka. Nje ukuba ulwenzile uluhlu lwakho, uya kuqhubeka nokulucutha phantsi, ukwenza olunye defiinomdla kwaye ihambelana ngakumbi nemveliso yakho.

Ngokukhangela ngokuchanekileyo amagama angawona aphezulu, ndingacebisa Ubersuggest, wordtracker okanye nokuba ngumgqomo wokukhangela kwi-e-commerce enkulu njengeAmazon. Ukulungiselela la magama aphambili kuya kukunceda ukuba wenze ukwahluka kwamaphepha emveliso aya kunceda i-SEO yakho kwaye andise uluhlu lwakho, ukuguqulwa kunye nengeniso.

Ukuba ufuna ukuphucula ukubonakala kwendawo yakho okanye i-ecommerce yakho, unganditsalela umnxeba ngokuthumela i-imeyile kulwazi @bloginnovazione.ngayo, okanye ngokuzalisa ifom yoqhagamshelwano ye BlogInnovazione.it

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