I-SEO: ukubeka mahala okanye imikhankaso ehlawulelwayo

Ii-algorithms zeeinjini zokukhangela ziguqula kancinane iikhrayitheriya zenziwe ngamaphepha ewebhu. Ukuba sifuna ukunika ukubonakala ngakumbi kumasayithi ethu, kufuneka sibhale ngendlela yokuba amakhasi afundeke lula, kubasebenzisi nakwiinjini yokukhangela, "ngendlela efanayo".

I-SEO iyenza ukuba iwebhusayithi yakho isebenziseke kubo bobabini abasebenzisi kunye nakwiinjini zokukhangela, yiyo loo nto igqiba ukumiswa kwexabiso eliphezulu. Nangona ii-injini zokukhangela ziye zanda ngakumbi, abayiboni kwaye baqonde iphepha lewebhu njengomntu. Indlela ye-SEO inceda iiinjineli ukuba ziqonde ukuba iphepha ngalinye liqulathe ntoni, kwaye nokuba lunokuba luncedo njani kubasebenzisi.

Khawufane ucinge ukuba uthumele ifoto yenja yosapho lwakho kwi-intanethi. Omnye umntu unokuyichaza “njengenja emnyama, ephakathi, ekhangeleka njengeLabrador, edlala ibhola epakini. Eyona injini yokukhangela ibalaseleyo emhlabeni iya kusokola ukuqonda ifoto ukuya kwinqanaba elifanayo lokuchaneka. Injini yokukhangela iqonda njani ifoto? Ngethamsanqa, indlela ye-SEO ivumela ii-webmasters ukuba zibonelele ngemikhondo, ezinokusetyenziswa ziinjini yokukhangela ukuqonda umxholo. Ukuqonda zombini izakhono kunye nokusikelwa umda kweinjini zokukhangela kuvumela ii-Webmasters ukuba zakhe ngokufanelekileyo, zifomathile, kwaye zichaze umxholo wewebhu ukuze iinjini zokukhangela zifunde.

Ngaphandle kwe-SEO, iwebhusayithi inokungabonakali kwiinjini zokukhangela ...

Imida yetekhnoloji ye-injini yokukhangela

Iinjini eziphambili zokukhangela zonke zisebenza kwimigaqo efanayo. Iirobhothi zokukhangela ezenzekelayo ziyayonakalisa iwebhu, zilandele amakhonkco, kunye nomxholo wesalathiso kulwazi olukhulu. Bayenza ngobukrelekrele obumangalisayo, kodwa ubuchwephesha bale mihla bokungaphangeli.
Kukho ukunqongophala kobugcisa, okubangela iingxaki ezibalulekileyo kumangeniso ephepheni nakwahlulwahlulwa. Umzekelo:

• Iskena kunye nemicimbi yokubonisa

  • Iifom ezikwi-Intanethi: Iinjini yokukhangela azikwazi ukugcwalisa iindawo "ezingenanto" kumhlaba ongenanto "(umzekelo igama lokungena), kwaye ngenxa yoko naluphi na umxholo olandelayo (iindawo ezigciniweyo) uhlala ufihliwe;
  • Yenza amaphephaIiWebhusayithi ezisebenzisa i-CMS (ulawulo lomxholo njengeWordPress) zihlala zenza impinda zakwiphepha elinye. Le yingxaki enkulu yeenjini zokukhangela ezifuna umxholo wokuqala;
  • Vimba ikhowudi: iimpazamo kwisikhokelo sokukhwela iwebhusayithi (iirobhothi.txt) kungakhokelela kwi-injini zokukhangela zivaliwe ngokupheleleyo;
  • Izakhiwo zonxibelelwano ezingalunganga: Ukuba ubume bonxibelelwano lwewebhusayithi abuqondakali kunjini yokukhangela, konke okuqulathwe kwiwebhusayithi ngokwayo akunakufika. Okanye, ukuba iskenwe, umxholo ongacacanga ungathathelwa ingqalelo ungabalulekanga yinjini yokukhangela;
  • Umxholo ongenanto yokubhaliweyo: Nokuba iinjineli ziyaphucuka ngokufunda okubhaliweyo okungelona lwe-HTML, umxholo ukwimo Imithombo yeendaba ecebileyo Kusenokuba nzima ukuhlalutya ii-injini zokukhangela. Oku kubandakanya isicatshulwa kwiifayile zeFlash, imifanekiso, iifoto, iividiyo, iaudio kunye nomxholo wayo nayiphi na iplagi;

• Iingxaki zembalelwano phakathi komtya wokukhangela kunye nomxholo wamaphepha wewebhusayithi yakho

  • Amagama angaqhelekangaUmzekelo, ukuba sinesicatshulwa esibhaliweyo esinamagama ongasetyenziswanga ngokungaqhelekanga, ngokuthelekisa amagama asetyenziswa ngabantu ukwenza uphando. Umzekelo, ukubhala malunga "nokutya okupholisa ukutya" xa abantu bejonge "iifriji";
  • Iilwimi ezifihlayo kunye nolwabiwo lwehlabathiUmzekelo, "umbala" kunye "nombala". Kwimeko yokuthandabuza, kulungile ukujonga ukuba yintoni abantu abayisebenzisayo ukukhangela, kunye nokusebenzisa amagama afanayo kwimixholo;
  • Indawo ekujoliswe kuyo ayifanelekanga: ukujonga imixholo ngesiRashiya xa uninzi lwabantu luya kundwendwela iwebhusayithi yakho
    Ndivela eTshayina;
  • Iimpawu ezixutyiweyo zomxholo: Umzekelo, isihloko seposi sithi "Eyona ikofu kwiColombia", kodwa iposti emalunga nendawo yeholide eCanada, apho kunikwa ikofu ebalaseleyo.
    Le miyalezo ixutywe kwiwebhusayithi yakho ithumela imiqondiso edidayo kwiinjini yokukhangela.

Ngalo lonke ixesha qiniseka ukuba umxholo wakho uyafundwa

Ukubuza umbuzo kunye neenkcukacha zokuhamba kwiwebhusayithi yakho kubalulekile, kwaye nje ukuba ube kwinqanaba elifanelekileyo kwi-SERP, kufuneka kwakhona uthenge umxholo wakho. Itekhnoloji yophando isekwe kwimethrikhi yokubaluleka kunye nokubaluleka, kwaye iimilinganiselo zilinganiswa ngokufumanisa into eyenziwa ngabantu: oko kukuthi, into abayifumanayo, indlela abasabela ngayo, into abathetha ngayo kunye nendlela abaxhuma ngayo. Ke awukwazi nje ukwakha iwebhusayithi efanelekileyo kwaye ubhale umxholo omkhulu; kuya kufuneka wabelane, kwaye uthethe ngaloo mxholo.

Yenza i-SEO yewebhusayithi yakho ivele

Xa ukuthengisa kuthengiso kuqalile kwiminyaka ye-90, amagama meta aphambili abonisa ubuchule obufunekayo bokufumana isalathiso samaphepha akho kunye newebhusayithi yakho. Kwi-2004 amakhonkco kunye namagqabantshintshi kwiiblogi afumene ukubaluleka ngenxa yokonyuka kwetrafikhi, ikhonkco elizenzekelayo kunye neejenali ze-SPAM zidaliwe. Kwi-2011, ukuthengisa kwezentlalo kunye nemultimedia kuye kwabaluleka kakhulu ekunikezelweni kwesalathiso olungcono kwiinjini zokukhangela.

Ukudalwa kweenjini zokukhangela kukhokelele ekuphuculeni ii-algorithms zazo, ke iindlela kunye nobuchwephesha obusebenza kwi2004 bunokonakalisa ukwalathiswa kwakho namhlanje. Kwihlabathi lophando, utshintsho luhlala luhleli. Ngesi sizathu, intengiso yokukhangela iya kuqhubeka nokuba yinto ephambili kwabo banqwenela ukuhlala bekhuphisana kwiwebhu.

Ercole Palmeri