Indawo yeWEBHU: izinto ekufuneka zenziwe, ukuphucula isantya, indlela yokulawula kunye nendlela yokwenza ngcono ukusebenza-Icandelo V

Isantya sewebhusayithi lixesha apho iwebhusayithi okanye i-eCommerce ilayishwa kwaye iboniswe kwisiphequluli sendwendwe yesayithi. Ke sithetha ixesha elidlulayo phakathi kwesicelo somsebenzisi cofa (ukujonga iphepha) kunye nokuboniswa kwephepha ngokwalo.

Ngokubanzi singakwazi ukuthetha malunga nokusebenza kwewebhusayithi okanye i-eCommerce, kwaye isekelwe kumyinge wamaphepha amaninzi ewebhusayithi. Ngesiqhelo xa ujonga ukusebenza, isiphumo sithi "ngokungalunganga" sithathwe kwiPhepha laseKhaya kuphela.

Ngokuthe ngqo sinokuthi:

Isantya sephepha, okanye ixesha lokulayisha iphepha, libhekisa kwixesha elithathayo kuzo zonke izinto ezinje ngokubhaliweyo kunye nemifanekiso ekwiphepha ukulayisha ngokupheleleyo.

Kwiminyaka yakutshanje, utyelelo oluvela kwiitheminali eziphathwayo lunyuke kakhulu, lodlula olo lusuka kwiikhompyuter zedesktop. Ke abatyeleli bephepha lewebhu balindele ukusebenza okufanayo kuzo zombini iiselfowuni kunye nedesktop.
Ukuze kuphuculwe ukusebenza kwewebhusayithi okanye i-eCommerce, kulungile ukuseta ukulayishwa ngokulungisa ulwazi, ukunciphisa ubuncinci obufunekayo, ubuncinci obufunekayo. Ukwenza oku akukho migaqo ecacileyo kunye ne-generic, kuyimfuneko ukungena kwiimfanelo kwimeko-nge-case basis.

Ukusebenza kwewebhusayithi okanye i-eCommerce ibalulekile, kuba igalelo kumava angcono okukhangela

Ukusebenza, kwaye ngoko ke isantya sewebhusayithi okanye i-eCommerce, ibalulekile kumava alungileyo okukhangela, kwaye ngoko ke isigxina kwisayithi ngokwayo. Ukongeza, ii-injini zokukhangela, ngakumbi iGoogle, zincamathisela ukubaluleka okukhulu kwisantya, kunye ne-SEO kunye ne-User Interface, zongeza kwizinto ezikumgangatho, ukubonisa iziphumo ezigqwesileyo kwi-SERP (Iphepha leSiphumo seNjini yokuKhangela).

Ukuba phezulu, ukuba yinombolo enye kwi-SERP inzima, akukho mntu unokukuqinisekisa ukuba uyifezekise, kodwa kubalulekile ukwenza okusemandleni akho ukunyusa kwaye uncede iwebhusayithi yakho ukuba iqonde ngakumbi kwiinjini zokukhangela.
Ukwenziwa kwesantya sewebhusayithi kunceda ekwandiseni usetyenziso lwe-injini yokukhangela okanye i-SEO, ke akufuneki ingahoywa.

Sinokuqinisekisa njani kwaye silawule ukusebenza kwewebhusayithi okanye i-eCommerce

Usenokuba uyazibuza ukuba ujonga njani isantya sewebhusayithi - ngethamsanqa, zininzi izixhobo zokuvavanya isantya sewebhusayithi, kunye novavanyo lwesantya sewebhusayithi kwizixhobo eziphathwayo, ukukunceda.

Nazi ezinye izixhobo:

Uvavanyo lwesantya kuGoogle

Ngokucacileyo iGoogle ayinakuphoswa sisixhobo sayo sasimahla ukujonga isantya sewebhusayithi kunye nokucebisa ukuba zeziphi iintshukumo ekufuneka uzithathe xa iwebhusayithi yakho ingekho kwi-injini yokukhangela.
Izixhobo zibizwa ngokuba, i-Google PageSpeed ​​​​Insights sisixhobo esithandwayo sokuvavanya isantya sewebhusayithi esilinganisa isantya sesayithi lakho kwisikali se-0 ukuya kwi-100. Okuphezulu amanqaku, ngcono iwebhusayithi yakho iya kwenza.
Ukulandelela itrafikhi yakho yeselula, iGoogle PageSpeed ​​​​Insights inokuvelisa iimvavanyo kuzo zombini idesktop yakho kunye newebhusayithi ephathwayo. Elona candelo lilungileyo kukuba amanqaku akho alandelwa ziingcebiso zokuphucula ukusebenza kwendawo yakho, ezinye zazo onokuthi uziphumeze kwangoko.
Okokugqibela, iPageSpeed ​​​​Insights ivavanya iwebhusayithi yakho ngokuchasene nezona zinto zibalulekileyo zewebhu kaGoogle ngokwaphula ixesha elithatha iwebhusayithi yakho ukufikelela kwinqanaba ngalinye lenkqubo yokulayisha iphepha.
Izinto eziphambili ezibalulekileyo zewebhu zivumela ukuqonda okungakumbi malunga nokuba ukulayisha iphepha kubonakala njani kwaye kuchaphazela njani amava omsebenzisi.
I-Google PageSpeed ​​​​Insights iyaqondakala, ibonelela ngamanqaku afanelekileyo (kunye neengcaciso zelo nqaku), kwaye ibonelela ngamanyathelo anokuthathwa amanyathelo okuphucula ukusebenza kwendawo.

GTMetrix

I-GTMetrix lolunye uvavanyo olukhulu lwasimahla lwesantya kwi-intanethi olulungele abaqalayo. Inguqulelo ekhoyo esidlangalaleni yovavanyo yenza umsebenzi omkhulu wokunciphisa ukusebenza ngokugcina izinto kwicala elilula.
Wakuba ugqibile uvavanyo, uya kufumana amanqaku amabini aphambili: ukusebenza, okuthe ngokwe-GTMetrix ngokusisiseko inqaku lentsebenzo ye-Google Lighthouse edityaniswe nolunye uhlengahlengiso lwesiko, kunye noyilo, oluvavanya ukuba iphepha lakho lakhiwe kakuhle kangakanani ukuze usebenze.
I-GTMetrix ikwacalula iziphumo ngezinye iindlela ezininzi, kubandakanywa isantya sokujonga ukulayisha iphepha njengomgca wexesha lezikrini kwinto nganye ebalulekileyo yewebhu engundoqo, umlinganiselo wesakhiwo obonisa indawo yokuphucula iphepha, kunye netshati yeengxangxasi erekhoda ukulayisha. ixesha lento nganye ekwiphepha.
Ngena ukuba ufuna ukwenza iimvavanyo ezininzi kwiibhrawuza ezahlukeneyo, iindawo kunye noqhagamshelo, kwaye iakhawunti yakho yasimahla iya kugcina iimvavanyo ezingama-20 zangaphambili kunye nedatha ehambelanayo. Thelekisa idatha evela kwiimvavanyo ezahlukeneyo kwaye ukhuphele iitshathi zengxangxasi ezenziweyo ukuze zikuncede ufumane nantoni na ethoba iwebhusayithi yakho.
I-GTMetrix ibonelela ngolwazi olukhawulezileyo ngakumbi kunezinye iinketho ezininzi apha simahla, iyenza ilungele abanini bewebhusayithi abaphakathi.

Pingdom

NjengoGoogle PageSpeed ​​​​Insights, uvavanyo lwesantya sephepha le-Pingdom lubeka isantya sewebhusayithi yakho ukusuka kwi-0 ukuya kwi-100, kodwa esi sixhobo saziwa njengento elula ukuhamba kwaye ingcono kubaqalayo.
Unokuvavanya iwebhusayithi yakho ngokusekelwe kwindawo kwaye iya kunika inqanaba lokusebenza, ixesha lokulayisha iphepha, ubungakanani bephepha, ubungakanani bomxholo (uphulwe ngohlobo lomxholo) kunye nenani elipheleleyo lezicelo, kunye nokunikezela ngeengcebiso zokuphucula isantya. Kwakhona kulula ukwenza uvavanyo kwakhona ngokucofa umfanekiso wekhusi wephepha lakho.
I-Pingdom ikwabonelela ngohlalutyo oluneenkcukacha ngakumbi ukunceda nabani na, ukusuka kwabaqalayo ukuya kwingcali, ukulungisa iingxaki kunye nokwenza utshintsho ngokukhawuleza. Nganye kwiikhrayitheriya ezisixhenxe zexesha lokulayisha kwindawo yakho ifumana ibakala leleta kunye nengcaciso elula ukukunceda ubeke phambili ezona ndawo zibalulekileyo zokuphucula.
I-Pingdom inokuba sesona sixhobo sinomdla kolu luhlu, ibonelela ngokulula, ukuqonda okubonakalayo ekusebenzeni kwendawo yakho onokuthi ujongane nayo ngokukhawuleza, ngaphandle kokulayisha kakhulu abasebenzisi ngolwazi.

Iimetriki eziphambili zolawulo lwesantya

• I-TTFB: Ixesha lokuQala i-Byte (TTFB) imele ixesha elithathayo kwiwebhu okanye kwisiphequluli seselula ukufumana impendulo yokuqala ye-byte kumncedisi emva kokucela i-URL ethile.
• Ixesha lokulayishwa kwephepha: Imele ixesha elithathiweyo ukujonga ngokupheleleyo umxholo wephepha elithile
• Ixesha lokuphendula: limele ixesha elithathiweyo ukufumana ngokupheleleyo impendulo yokuqala kumncedisi
• Ixesha lokuCwangcisa i-DOM: Imele ixesha elithathayo ukucazulula i-HTML kwi-DOM kwaye ufumane okanye uphumeze izikripthi.
• LCP: LCP okanye Largest Contentful Paint yimetric ehambisa ixesha elithathayo ukunika ibhloko enkulu yeteksti okanye imifanekiso ngaphakathi viewport. Ixesha ligwetywa ngokubhekiselele xa iphepha liqala ukulayisha.
• I-FID: I-FID okanye i-First Input Delay ilandelela ixesha ukusuka kwintsebenziswano yokuqala yomsebenzisi kunye nephepha (ngokuchofoza ikhonkco okanye iqhosha, umzekelo) ukuya xa isikhangeli siqala ukucubungula abaphathi besiganeko ukuba baphendule kuloo nxibelelwano.

Ukuvavanya ixesha lokulayisha iwebhusayithi kwizixhobo ezininzi kunye nezikhangeli, amaqela e-QA adinga isixhobo esithembekileyo.
Kufuneka ngokukhawuleza ivelise ingxelo eneenkcukacha enika ulwazi oluluncedo malunga neemetrikhi eziphambili ezifana ne-TTFB, ixesha lokuphendula, ixesha lokulayisha iphepha, njl.

In defiNgaphambili sibone indlela yokujonga isantya sewebhusayithi, zeziphi izixhobo eziluncedo zokuvavanya isantya sewebhusayithi kunye neengcebiso ezithile zokuphucula isantya sewebhusayithi. Kuhlala kubalulekile ukwenza isicwangciso se-SEO (intengiso yedijithali) kwishishini lakho.
Khumbula, iindlela zokusebenzisa injini yokukhangela zixhomekeke kwiprojekthi, ishishini ekujoliswe kulo, kunye nokhuphiswano kunye neenjongo.

Kuyimfuneko ke ngoko ukuba uqiniseke ukuba ishishini lakho ligxile kumsebenzisi kwaye liphuculwe ngokwemigaqo yoyilo lwe-ux kunye ne-seo kangangoko kunokwenzeka ukuba ukwazi ukunyuka izikhundla kwiinjini zokukhangela, ukuba ufuna ukunxibelelana nam.
Ngoyilo lwethu lwe-ux kunye namava e-seo, uya kuba nakho ukukhulisa ishishini lakho. Siyila izicwangciso kunye nezenzo ze-SEO ezenzelwe wena kwaye siyakuxhasa ngokukunika ubungcali obuphezulu kunye neengcebiso. Yenza umnxeba wokukhulisa iprojekthi yakho yewebhu.
Ezona zenzo zibalaseleyo ze-SEO zikwasebenza nakwi-SEO yasekhaya, njengoko uGoogle eqwalasela indawo yewebhusayithi kwiziphumo zophando lwendalo xa kumiselwa umgangatho wendawo.

Ercole Palmeri: Innovation likhoboka

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