Yini iMultichannel ne-Omnichannel ku-eCommerce: ukuvela kwemakethe

I-Multichannel iyimodeli yezitolo ezelwe nge-digital Revolution. Abathengisi abasebenzisa isu banikeza abathengi ithuba lokuthenga imikhiqizo yabo, zombili iziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi.

Ngakho-ke, isu lesiteshi esinezigaba eziningi liyavumelana nezimo futhi lilungele abathengi ukuthenga izimpahla noma izinsiza, esiza ukukhulisa ukuthengisa kakhulu.
Enye inzuzo yaleli su ukuthi inikezela ukufinyelela kwamahora we-24 kumakhasimende, okusiza ukugcina umkhiqizo. Abathengisi nabo bayazuza kwi-multichannel ngokwenza ngcono ukuhlaziya ukuze baqonde ukusebenza kwabathengi, njengoba ukudala umuntu uqobo imininingwane yamakhasimende kumele kube ngonyaka we-digital.
Kodwa-ke, indlela yokulethela amakhasimende isipiliyoni esingenamthungo kuzo zonke iziteshi futhi ezingabasiza ukuphatha inqubo yangaphakathi kalula.
Njengoba amakhasimende aba nesidingo esithe xaxa, ukuhlangana nokulindelwe kuye kwedlula ngaphezu kokuthengiswa kwengqalasizinda.

Ukwakha umuzwa ongenamthungo eziteshini ezihlukile, ngenkathi kuqinisekiswa ukunemba nokusebenza kahle, bekucishe kungenzeki.

Isibonelo, abathengisi banobunzima bokuphatha okuthengiwe kusuka eziteshini ezahlukahlukene noma baye bathwala kanzima ukufezeka kwama-oda nokulethwa okusheshayo.
Ngaphezu kwalokho, insizakalo yamakhasimende nayo ibiyinkinga enkulu njengoba abathengisi bexhumana nabathengi eziteshini eziningi futhi behlanganiswa nokuvumelaniswa kwedatha ezinhlelweni ezihlukile. Ngisho nabathengisi abasebenzisa iziteshi eziningi bahlangabezane nezinkinga eziphathelene nenqubo yangaphakathi. I-supply chain kumele ibe yindaba yokuqala nebaluleke kakhulu ongayisho. Iziteshi eziningi ezibandakanyeka ohlelweni lokusatshalaliswa zidinga izindawo zokugcina eziningi ezitholakala ngokunemba okukhulu kokusungula. Lokhu kudale igebe phakathi kokufunwa nokunikezwa obekucishe kube nzima ukuvala ngaphandle kohlelo lokuphatha oluphakathi nendawo. Ngaphezu kwalokho, leli modeli lebhizinisi liphinde labangela ubunzima ekuhlaziyweni kwesilinganiso ngesikhathi sokuqoqwa kwedatha eziteshini ezihlukile, okuholela kusu elingasebenzi kahle.

Njengoba indawo ethengiswayo iqhubeka nokushintsha futhi i-multichannel ibonakala ifinyelela umkhawulo wayo, umhlaba wokuthengisa usudlulise isigaba esisha esibizwa nge-Omnichannel phambili.

Le modeli yezitolo inyusa iziteshi eziningi zokuthengisa futhi ngasikhathi sinye iqinisekisa izinga eliphezulu lokuhlanganiswa phakathi kwabo.

Ercole Palmeri