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Ukubuyekezwa kosesho lweGoogle kuhlose ukukhombisa imiphumela ehlukile evela kumagama wesizinda ahlukile

I-Google ikhiphe okunye ukubuyekeza kwe-algorithm yokucinga, ebhekene nokuhlukahluka kwesizinda emiphumeleni yokucinga.

 

I-Google imemezelwe ku-akhawunti Ukusesha kwe-Twitter, esivuselele i-algorithm yokucinga, kwakuyi-6 June 2019. Ngemuva kokuvuselelwa, i-Google SERP ikwazi ukukhombisa uchungechunge lwemiphumela yokucinga ehlukahlukene kakhulu. Inhloso yakwaGoogle ukukhombisa imiphumela engaphezulu kwemibili kusuka kusizinda esifanayo ngombuzo onikezwe, emiphumeleni emihle.

Abasebenzisi, nochwepheshe be-SEO, bakhalaze ngokuhamba kweminyaka, ngoba i-Google ikhombisa izikhangiso eziningi kakhulu, phakathi kwemiphumela emihle yokucinga, enegama lesizinda elifanayo. Ngakho-ke ngokusetha usesho, ungaqhuba ubungozi bokubona imiphumela ye-4 noma i-5 kusuka kusizinda esifanayo.

Lesi sibuyekezo se-Google sihlose ukungakhombisi imiphumela engaphezu kwemibili kusuka kusizinda esifanayo

UGoogle uthe: "sinoshintsho esigabeni sokuqalisa, esenzelwe ukunikeza ukuhlukahluka okukhulu kwamasayithi emiphumeleni yosesho".

Kepha hhayi njalo: I-Google ithe igodla ilungelo lokubonisa imiphumela engaphezu kwemibili enegama lesizinda elifanayo uma ikubona kufanele. "Kodwa-ke, sisengakhombisa imiphumela engaphezu kwemibili, ezimeni lapho amasistimu ethu enquma ukuthi kufanelekile kakhulu ukwenza njalo kusesho oluthile", I-Google yabhala. Okungenzeka ukuthi lesi sitatimende siphathelene nemibuzo enophawu, ngakho-ke ngokusetha usesho ngomkhiqizo, cishe uzobona imiphumela engaphezu kwesibili kusuka kusizinda esifanayo, kuhlu lwemiphumela yokucinga.

izizindaI-Google iphatha amasizinda njengengxenye yesizinda esikhulu. Ngakho-ke, uma une-subdomain efana ne-blog.mysite.com, izobhekwa njengengxenye yesizinda esikhulu www.mysite.com futhi izobalwa ngemiphumela emibili. UGoogle uthe: "Ukwehlukahluka kwamasayithi ngokuvamile kuphatha isizinda njengengxenye yesizinda esikhulu. IE: uhlu lwezinsizakalo zesizinda nesizinda esikhulu kuzocatshangelwa yindawo efanayo".

I-Google igodla ilungelo lokuphatha ezinye izizinda ezingefani ngokuhlukile, "Kodwa-ke, izindawo ezingaphansi komhlaba ziphathwa njengeziza ezihlukile ngezinhloso zokuhlukahluka uma kuthathwa njengokufanele ukwenza kanjalo".

Imiphumela efanelekile kuphela. Lokhu kuthinta kuphela imiphumela esemqoka, hhayi izici zokucinga ezingeziwe njengezindaba, amakhabethe esithombe, izifinyezo zevidiyo noma ezinye izinto zokucinga mpo ezifakwe kuhlu phakathi kweminye imiphumela yeWebhu.

UDanny Sullivan weGoogle ungeze ku-Twitter, "Ifaka uhlu olukhulu, hhayi eminye imibono ehlukahlukene emiphumeleni yosesho".

Ngaphezu kwalokho, iGoogle icacisile ukuthi lokhu kubuyekezwa kosesho akuhlobene nesibuyekezo esikhulu seJuni 2019. "... ukwethulwa kokuhlukahluka kwesiza kuhlukile kusibuyekezo esikhulu sikaJuni 2019 esiqale kuleli sonto. Lezi yizinhlobo ezimbili ezihlukile hhayi ezixhunyiwe ... ", I-Google ithe.

Ngakho-ke, ngobuchwepheshe, idatha yokuhlaziya yendawo yethu ne-Console yokuSesha ingathonywa yisibuyekezo esikhulu sikaJuni 2019 kanye nalesi sibuyekezo.

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Ungaphuthelwa yizindaba ezibaluleke kakhulu zokuqamba. Bhalisa ukuze uthole nge-imeyili.

 

Singakuqonda kanjani okuye kwathonya kakhulu isiza sethu?

 

Kodwa-ke, uDanny Sullivan ucabanga ukuthi bakude ngokwanele ukuba bakwazi ukwahlukanisa phakathi kwezibuyekezo ezimbili:

Hhayi ukubuyekeza I-Google isho ukuthi lokhu akusona ngempela isibuyekezo futhi ngeke kube nomthelela omkhulu esizeni sakho. UDanny Sullivan waseGoogle wengeze: "Ngokwami, bengingeke ngikucabange njengokuvuselelwa, noma kunjalo. Akuwona neze umbuzo wokuba sezingeni. Izinto ezazibekwe ngaphambili kakhulu kusamele zikwenze. Asibonisi amanye amakhasi amaningi. "Noma yini ofuna ukuyibiza, ishintshe indlela amanye ama-URL akhonjiswa ngayo emiphumeleni yokucinga.

Ayiphelele Yebo, usazothola izibonelo ze-Google ezibonisa imiphumela engaphezu kwemibili kusuka esizindeni esisodwa kusethi yemiphumela yokucinga. UGoogle uthe: "Ngeke kulunge. Njenganoma yiziphi ezinye izinhlobo zethu, sizoqhubeka nokusebenzela ukuyithuthukisa ", lapho sinikezwa isibonelo sesethi yemiphumela ekhombisa imiphumela eminingi kakhulu ku-Yelp.com:

Storia. I-Google ivuselele ukuthi ukuhlukahluka kwesizinda kusebenza kanjani kusesho lukaGoogle kaningi ngokuhamba kweminyaka. Ku-2010, uthe "wethule ukuguqulwa kwe-algorithm yethu yokuhlukanisa okuzokwenza kube lula kakhulu ngabasebenzisi ukuthola imiphumela enkulu kusayithi elilodwa." Ku-2012, i-pendulum isiqalile ukubuyela ekuguqukeni okukhulu kwezizinda ekufuneni imiphumela. Futhi ku-2013, i-Google ithe izokhombisa imiphumela embalwa enegama lesizinda elifanayo. I-Google kungenzeka ukuthi yenze izinguquko eziningi ekuhlukahlukeni kwesizinda ekusesheni kaningi, kepha besingakaze sibe nesiqinisekiso esivela ku-Google.

Kungani kufanele sikhathazeke. Lokhu kungaba nomthelela kulabo abazama ukubusa izizinda zabo ngemibuzo ethile. Lokhu kuvame ukubonwa kakhulu endaweni yokulawulwa kwedumela, kepha futhi kungahlobene nezinye izindawo zocwaningo. Uma unamasayithi anamakhasi amabili noma amaningi asebenza

Yini iSERP?

La locution isiZulu Ikhasi Lemiphumela Yenjini Yosesho (emelela serp) Kusho "ikhasi lemiphumela le injini yokusesha". Noma nini umsebenzisi asesha nge injini, eqinisweni, thola uhlu oluyalele njengempendulo.

Yini i-SEO?

Ngegama nokwenza kahle izinjini zokucinga (e Ulimi lwesiNgisi Search injini, ngo emelela SEO) Kusho yonke leyo misebenzi okuhloswe ngayo ukwenza ngcono ukuskena, ukukhomba izinkomba kanye nokukleliswa kwencwadi ekhona ku iwebhusayithi, ngo umkhumbi ka izinjini zokucinga (njengokuthi isib -Google, Yahoo!, Bing, Yandex, Baidu njll.) ukuze uthuthukise (noma ugcine) ukubekwa Nelle serp (amakhasi ukuphendula imibuzo yabasebenzisi bewebhu). Ngenxa yalokho, ukuma okuhle kwewebhusayithi kumakhasi wenjini yokusesha kuyasebenza ngokubonakala kwemikhiqizo / nezinsizakalo ezithengisiwe.

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Ungaphuthelwa yizindaba ezibaluleke kakhulu zokuqamba. Bhalisa ukuze uthole nge-imeyili.

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