Impumelelo eqhubekayo ye-Silicon Valley titans Google ne-Facebook, ebusa imboni yezentengiso eziku-inthanethi, ishiye abashicileli bendabuko bancane futhi bancipha indawo lapho bezabalaza khona ukuhlukanisa imfucumfucu yama-giants.
Ukuhlaziywa okusha kweqembu locwaningo lwePivotal kukhombisile ukuthi i-akhawunti yakwaGoogle ne-Facebook cishe i-71% yazo zonke izintengiso zokukhangisa zedijithali e-United States kwikota yokuqala ye-2017 ne-82% yokukhula kwedijithali. Lokhu kukhula okuqhubekayo unyaka nonyaka kuqhathaniswa ne-2016 ne-2015, lapho ama-giants amabili we-tech enesabelo esihlanganisiwe samaphesenti we-69 ne-64 isenti lokukhangisa kwedijithali, ngokulandelana, ngokusho kokuhlaziywa
Yini okusele kwimidiya yendabuko? Akunjalo, ngokusho kuka-Alan Mutter, umhlaziyi kanye noprofesa eYunivesithi yaseCalifornia eBerkeley.
Ku-2014, UMutter ubhale ku-blog UKUKHANGANYWA KWE-NEWSOSAUR isihloko embonini yamaphephandaba aseMelika, eshicilela amaphesenti athile okuhlukahluka emakethe. Ikakhulu, ukwehla kwe-52% yokukhangisa kwedijithali eminyakeni eyishumi edlule. Ubuye wachaza nokuthi bangaki abantu abakubumba okuqukethwe mahhala, kuyilapho izintatheli zibona ubuhlakani bazo kanye nekhono lokwenza okuqukethwe ngendlela yobungcweti kuhlaselwa futhi.
Futhi njengoba ukukhangisa kwedijithali kudlula nezikhangiso zethelevishini, uMutter uthe kuzoba nesikhathi esincane nesincane sobuntatheli obunzulu futhi obhalwe kahle, odinga isikhathi esiningi nezinsizakusebenza.
"Abantu batshala imali ekwenziweni kokuqukethwe, ngethemba lokuthola umvuzo ofanele wezezimali," wabhala. "Kodwa akusikhona okwenzekayo, futhi kuzokwenzeka okuncane nangaphansi."
Yini izinkampani zamanye amazwe ezinjengeGoogle ne-Facebook ezinayo imithombo yezindaba yendabuko engenayo? Kungani lezi zinkampani ziqhubeka nokumangaza ngempumelelo yazo emangalisayo, ngenkathi izinhlobo ezinkulu zangesikhathi esidlule zazilwela ngemuva kwazo? Ezendabuko zakwaP ezifana nentengo, ukunyusa, ukukhangisa, ukubeka isikhundla nokuthengisa obekulokhu kusetshenziswa isikhathi eside kungasasebenzi. Namuhla, ohlwini, kuzofakwa enye i-P yokubaluleka okungafani nalokhu I-Cow Purple, lo Inkomo Zotshani. Okungewona umsebenzi wokuthengisa ukuze usebenzise umkhiqizo osuqediwe. I-Purple Cow yinto enhle kakhulu, engalindelekile, ethokozisayo futhi engakholeki ngokuphelele engaphakathi komkhiqizo. Kukhona noma akukho phuzu ... Seth Godin - The Purple Cow ...
Ercole Palmeri
Umphathi Wokuvuselelwa Kwesikhashana
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