Isizindalwazi: izinto okumele uzenze, thuthukisa ubukhona bakho ezinjinini zokusesha, iyini ingxenye ye-SEO - VII

I-SEO, noma i-Search Engine Optimization, ukuma kwewebhusayithi yakho noma i-ecommerce ezinjinini zokusesha kanye namanethiwekhi omphakathi. Nge-SEO sisho indlela owenza ngayo isayithi lakho libe ngcono enjinini yokusesha, okungukuthi, ithuthukisa ngomqondo wobulula isayithi lakho okufinyelelwa ngalo.

Uma umsebenzisi esesha ulwazi enjinini yokusesha, umphumela uhlala uwuhlu lwemiphumela: lolu hlu lubizwa I-SERP (Amakhasi Wemiphumela Yenjini Yokusesha). Imiphumela eyakha i- serp, zingaba:

• Ixhasiwe, okungukuthi isayithi libekwe endaweni serp ngesisekelo somnikelo wezomnotho ozokhokhwa ngokuchofoza okuthi “Pay per Click”;
• I-Organic, i.e. indawo ibekwe endaweni serp ngokusekelwe ekucushweni okuthile okuhamba ngegama le SEO;

Nge-SEO singathola imikhondo eminingi, ngakho-ke amakhasimende amaningi

I-SERP, ngakho-ke imiphumela yosesho, yakhiwe ngokulandela umbandela wokukhetha ikhasi, defiifakwe yi-algorithm yenjini yokusesha. Ngakho-ke kuthiwa i-algorithm defiiphetha izinga lawo wonke amakhasi akho konke ukusesha. Isici esinomthelela kakhulu ku- defiIzinga lokukala ulwazi lomsebenzisi (i-User Experience noma i-UX) olunikezwa iwebhusayithi. Ngakho-ke singasho ukuthi kunokuhlobana okusondele kakhulu phakathi kokulungiselelwa kwenjini yokusesha (SEO) kanye nesevisi yamakhasimende.
Amasu afanele wokuthengisa we-Search Engine Optimization angahamba ibanga elide ekwandiseni ibhizinisi elincane.
I-Search Engine Optimization ibhekisela ekusetshenzisweni kwamasu athile okwandisa izinga lewebhusayithi emakhasini emiphumela yezinjini zokusesha (serp) futhi isizathu esiyinhloko sokwamukela amaqhinga okumaketha asekelwe ku-SEO, ikakhulukazi njengebhizinisi elincane, ukuheha ithrafikhi yezinto eziphilayo.

Isu elihle le-SEO lithuthuka ngokuthuthuka okuqhubekayo

Ukusetshenziswa kwesu le-SEO akunayo imiphumela esheshayo, ngoba isu lithatha isikhathi ukuthi liqondwe izinjini zokusesha. Ngenxa yalesi sizathu, uma umuntu efuna amakhasimende amasha ngokushesha, kufanele ahlanganise I-Search Engine Optimization ne-PPC noma isabelomali se-Pay Per Click (ukukhangisa okukhokhelwayo).
Kodwa lapho isiza ngemva kwezinyanga ezimbalwa siqala ukuthola isikhundla esihle, futhi sikhuphuka izikhundla ku-SERP, ukuvakasha kuqala ukwanda.

Ukuqonda ibhizinisi lakho

Ukuze uqonde ukuthi ungaxhuma kanjani i-SEO ekuthengisweni, uzodinga ukuqonda okuqinile kokuthi ukusebenza kwe-SEO kusebenza kanjani. Kodwa ukuqinisekisa ukuthi isu liyasebenza, okokuqala kudingekile ukuhlaziya ngokucophelela umkhakha womkhiqizo: periodicity, izimbangi, ... njll ...
Lena inqubo eqhubekayo yokuthuthukisa, esiza izinjini zokusesha zithole iwebhusayithi yakho futhi ziqinisekise ukuthi uvela emiphumeleni yosesho. 

Ukuguqulwa

Izivakashi zewebhusayithi yakho zibizwa ngokuthi abaholayo, futhi umgomo wewebhusayithi (okungukuthi owethu) ukuwenza amakhasimende. Isenzo sokuguqula ukuholela kukhasimende (noma othintana naye) sibizwa ngokuthi ukuguqulwa. 

Ukubeka amakhasi ezindaweni eziphezulu ze-SERP kubalulekile, ukuheha ithrafikhi eyanele kuwebhusayithi, bese uguqula.
Izivakashi zewebhusayithi zidinga ukuguqulela ekuthengisweni ukuze imizamo yakho iqine ngoba ukuthengisa yikho okunomthelela emqondweni wakho. I-SEO ingaba yingxenye ebalulekile yesu lakho lokumaketha kanye noshintsho lomdlalo ekukhuliseni ukuthengiswa kwe-inthanethi kanye nasesitolo.

Amagama angukhiye alungile

Amagama angukhiye abalulekile, ngisho noma okwamanje anesisindo esincane kuneminyaka embalwa edlule. Ngaphandle kwamagama angukhiye, amakhasimende angaba khona angase angakutholi, yingakho amagama angukhiye engenye yezinto ezibaluleke kakhulu kumasu akho e-SEO.
Isibonelo, ake sithi ibhizinisi lakho lithengisa izesekeli zasekhishini. Ngakho-ke singacabanga ukuthi inkulumo eyisihluthulelo esingazihlukanisa ngayo "izesekeli zasekhishini". 

Kodwa kukhona namanye amagama angukhiye nemishwana amakhasimende ayisebenzisayo ukucwaninga ngemikhiqizo yakho, futhi okwethu ukuthi siyithole kahle.

Uma unamagama angukhiye alungile kubhokisi lakho lamathuluzi, azokusiza ukuthi uxhumane namakhasimende angaba khona abheke ukuthenga lokho okuthengisayo.

Dala okuqukethwe

Into engcono kakhulu ukudala okuqukethwe ngombono we-SEO, okuqukethwe kungaphezu nje kwemoto yamagama angukhiye, kuyithuluzi ongalisebenzisa ukuguqula amakhasimende angaba khona. Okuqukethwe kuyinto ebalulekile ongayinikeza amakhasimende, futhi kuyimpahla ongabelana ngayo ongayisebenzisa ukuze ufinyelele izethameli ezintsha.
Nakhu ukuthi okuqukethwe kungasebenza kanjani ukukhulisa ukuthengisa: Uma amakhasimende angasesha ku-inthanethi ulwazi mayelana nomkhiqizo noma isevisi efana naleyo oyinikezayo, ahlangana namaposi ezingosi zokuxhumana nabantu, amabhulogi, amakhasi ewebhu, nokunye okuqukethwe okuklanyelwe ukuphendula okwawo. izicelo.
Uma usebenzela ukuba nokuqukethwe okuhle kakhulu, okufanelekile, okubandakanya kakhulu, nokugunyazwa kakhulu ku-inthanethi, amathemba azothola umkhiqizo wakho ngaphambi kwawo wonke umuntu futhi lokhu kukunikeza ithuba lokwakha ubudlelwano futhi uguqule imikhondo ibe amakhasimende.
Okuqukethwe okuhle kuza ngezindlela eziningi, futhi umgomo wakho kufanele kube ukuheha amakhasimende futhi uwaguqule.

Okuqukethwe kusenhliziyweni yokumaketha kwangaphakathi, futhi uma unesu eliqinile elingenayo nokuqukethwe okuhle kokuliqhuba, uzohlala unamakhasimende ekuhwebeni kwakho kwe-e. 
Kodwa-ke, kubalulekile ukukhumbula ukukhulisa konke okuqukethwe kwakho ngamagama angukhiye afanelekile futhi uqiniseke ukuthi amagama angukhiye owasebenzisayo ahambisana nocezu nohlobo lokuqukethwe okwethulayo.

Ngesonto elizayo sizojulisa isihloko ngeziphakamiso ezengeziwe ...

Ercole Palmeri: I-Innovation iyalutha

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