Yazalwa ngokufika kwentwasahlobo futhi akuyona into engaqondakali ukuthi igama layo ngesi-Arabhu lisho "imbali eqhakazayo": I-Zaira, i-Meta Influencer entsha edalwe ngu-Buzzoole, inkampani ye-martech egxile kubuchwepheshe nezinkonzo ze-Influencer Marketing, futhi ezokwethulwa namuhla ngo-16pm kumetaverse ye-The Nemesis (indawo engama-degree angu-360 ehlanganisa okungokoqobo okungokoqobo, okuhlangenwe nakho kwe-3D nobuchwepheshe blockchain), phambi kwezihambeli kanye nobuso obaziwayo abavela emhlabeni wonke We-Influencer Marketing kunguqulo ye-avatar.
Iphrojekthi ehloselwe ukusondeza i-Gen Z eduze nemikhiqizo ye-avant-garde kakhulu efuna ukusondela ezindaweni ezintsha ze-Metaverse. Ikakhulukazi, izethameli eziyinhloko zamathonya abonakalayo ngabesifazane abaphakathi kweminyaka eyi-18 nengama-34 (cishe ama-45%). Ngaphezu kwalokho, kuphinde kube nengxenye enkulu yabantu abasha kakhulu abaphakathi kweminyaka eyi-13 neyi-17 (14,47%), ephinda kabili yalabo abalandela umgqugquzeli ojwayelekile iphesenti labo labamele iGen Z licishe libe ngu-7%.
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