Kūʻai pūnaewele: Loaʻa ka hōʻike e pili ana i ka e-commerce i hana ʻia e SaleCycle

Ke ulu nei ke kūʻai aku ʻana i nā ʻano pūnaewele i nā lā Lāpule a ke hoʻomau nei ka hoʻohana ʻana i nā polokalamu kelepona i 2022.

Kūʻai nui nā mea hoʻohana i nā lole maʻamau, ʻoi aku hoʻi i ka ʻāpana hana wikiwiki, e hoʻonui i nā kaʻa pūnaewele kiʻekiʻe.

Haʻalele kaʻa kiʻekiʻe. Ua ʻōlelo ʻo Casey Turnbull, ka mea kākau o ka noiʻi, ʻo ka ʻāpana e-commerce fashion "ʻo ia kekahi o nā ʻāpana ikaika loa o ka honua".

Ua puka mai ka ʻikepili mai ka hōʻike

ʻO ka piʻi ʻana o ke kūʻai aku ma ka pūnaewele i hōʻea i kona kiʻekiʻe i ka mahina o Ianuali (10,71%), i hoʻopili ʻia e ka boom i hoʻopaʻa ʻia i Nowemapa i hala ma muli o ka Pōʻalima ʻeleʻele, me ka ulu mau ʻana o ka mobile, i ʻike i ka piʻi ʻana o ke kūʻai aku ma 41% mai 2020 a 2,45% mai 2021. A me ka helu haʻalele kaʻa i hiki i 83,48% ma ʻEulopa.

ʻO kēia kekahi o nā ʻikepili i puka mai mai ka hōʻike e pili ana i nā ʻano a me nā helu o ka ʻoihana e-commerce fashion no 2023 ʻike ʻia e SaleCycle, he hui Anglo-Palani kūikawā i nā hana kūʻai hou. ʻO ka hōʻike ka hopena o ka nānā ʻana o nā miliona o nā ala kūʻai pūnaewele i lawe ʻia e ka hui i nā mahina he 12 i hala, e noʻonoʻo ana ma luna o 150 o nā mea kūʻai nui pūnaewele a me nā mea kūʻai aku ma ka honua.

ʻO Casey Turnbull, ka mea kākau o ka hōʻike

"Hoʻololi koke ka ʻenehana e-commerce i nā kau, hoʻololi i ka nānā ʻana a me ke ʻano kūʻai ʻana o nā mea hoʻohana, ʻenehana holomua a me nā kūlana mākeke" haʻi ʻōlelo ʻO Casey Turnbull, ka mea kākau o ka hōʻike, ka loea kūʻai ma SaleCycle a me ka mea kākau moʻolelo. "E like me Statista, manaʻo ʻia ka ulu ʻana o ka ʻoihana e-commerce i kēlā me kēia makahiki e 11,5%, a hiki i ka waiwai o 1 biliona kālā ma ka hopena o 501,3" hoʻomau.

I ka makahiki 2022 ka lole wahine ʻo lākou nā mea i kūʻai nui ʻia (ʻoi aku ma mua o 9 miliona), a ukali ʻia e nā t-shirts, jeans a me nā sweaters. ʻO ka māhele o noho wikiwiki, i ka hoʻohālikelike ʻana i ka ʻāpana waiwai, ʻo ia ka mea i hoʻopaʻa i ka nui o nā kūʻai ʻana e nā mea kūʻai aku (kokoke 12,5 miliona ma ʻEulopa).

"Ma muli o ka maʻi maʻi Covid-19, ʻo ka hoʻopanee ʻana i nā hanana e like me ka male ʻana a me nā pāʻina hen, a me ka ulu nui ʻana o nā ʻauʻau pēpē a me nā hanana ʻoihana a me nā hui ʻē aʻe, ʻo ia ke kumu o ka piʻi ʻana o ka noi no nā lole wahine a me nā lole ʻē aʻe. o ka lole kahiko" wehewehe ʻo Casey Turnbull.

Ahea a pehea

I ka makahiki 2022, makemake nā mea hoʻohana e kūʻai i kā lākou manawa kaʻawale, hiki iā ʻoe ke hoʻolaʻa mālie iā ʻoe iho i ke kūʻai. Ua hoʻopaʻa ʻia ka helu kiʻekiʻe loa o nā kūʻai pūnaewele ma nā lā Sābati (16,22%) a me nā manawa ma waho o ka hana, ʻoi aku hoʻi ma 21pm, ka manawa i hoʻonui ʻia ai ka manaʻo a i ʻole ka manaʻo e kūʻai.

ʻOi aku ka hoihoi i ka ulu mau ʻana o kūʻai hele paʻa pūnaewele, e hoʻopuka ana i kahi kokoke i 72% o nā kūʻai. ʻO ka pōʻino o ka kūʻai ʻana i ka pākaukau, kahi noho hope, e hoʻopaʻa ana i ka 28% wale nō o nā kūʻai pūnaewele āpau.

"Ke kū nei ʻo E-commerce i kahi hanauna hou o nā mea kūʻai aku e hoʻohana nei i ke kelepona ma ke ʻano mua o ke kūʻai ʻana ma ka pūnaewele" hoʻomau ʻo Casey Turnbull. Mahalo nui kēia i nā holomua ʻenehana, "Hiki i nā mea kūʻai ke hilinaʻi i ka maʻalahi o ke kūʻai ʻana ma hope o kahi ʻike mea hoʻohana i hoʻopaʻa ʻia a me nā kaʻina hana ʻoi aku ka wikiwiki me nā koho uku pili kelepona (no ka laʻana, ApplePay) i hana ʻia ma o kā lākou kelepona paʻalima".

Nā kaʻa haʻalele

I ka ʻoihana e-commerce fashion, akā naʻe, He kiʻekiʻe ka nui o ka haʻalele ʻana i ke kaʻa, mai ka mobile (85,55%) a ma ka ʻāpana waiwai. Nui nā kumu: nā kumukūʻai i manaʻo ʻole ʻia, nā kumukūʻai hoʻouna a i ʻole nā ​​ʻauhau, nā hopohopo e pili ana i ka palekana o ka pūnaewele, ka nānā ʻana a laila hoʻololi i kou manaʻo, nā ʻike liʻiliʻi a me nā loiloi huahana.

"ʻO kahi wehewehe kūpono no ka haʻalele haʻalele kiʻekiʻe ma nā polokalamu kelepona i hoʻohālikelike ʻia me nā mea hoʻohana i ʻike i ka ʻike kūʻai kelepona ʻoi aku ka maʻalahi a i ʻole i ʻoi aku ka paʻakikī ma mua o ka desktop UX" hoʻopau ʻo Casey Turnbull.

Hiki iā ʻoe ke hoʻoiho i ka hōʻike ma ke kaomi ʻana ma aneʻi.

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