Nthawi yowerengera: 4 minuti
Tsopano mu kope lake la 18, kafukufuku wa Casaleggio Associati adasanthula zambiri zokhudzana ndi malonda a pa intaneti mu 2023 omwe adalemba kukula kwa 27,14% pa ndalama zonse za 80,5 biliyoni za euro. Komabe, kusiyana kunali kwakukulu pakati pa magawo. Gawo la Misika lidawonetsa kukula kwakukulu (+ 55%), kutsatiridwa ndi Maulendo ndi Ulendo (+ 42%), ndi Zinyama (+ 37%). Komabe, pali misika yomwe idasokonekera chifukwa cha mavuto azachuma monga gawo la Electronics lomwe lidatsika ndi -3,5% ndi Jewellery and Watches zomwe zidatayika malinga ndi zidutswa zomwe zidagulitsidwa (-4%) pomwe zikupindula komabe pakubweza. (+2%) kokha chifukwa cha kukwera kwa mitengo. Mosiyana ndi chaka cham'mbuyomo, pamene kukwera kwa mitengo kunathandizira theka la kukula, kuwonjezeka kwamitengo mu gawo la Ecommerce mu 2023 kunali 6,16%, ndikusiya kukula kwakukulu kwa 20,98%.
2024 idzakhala chaka cha AI-Commerce: "Ecommerce yam'tsogolo sichingafunenso makasitomala kuti afufuze zinthu zamasamba osiyanasiyana, koma kungofotokozera zosowa zawo kwa wothandizira wawo wa AI yemwe angawasamalire zina zonse. Kusintha kwatsopano kwa e-commerce.”, akufotokoza Purezidenti wa CA Davide Casaleggio.
Awiri mwa magawo atatu a amalonda (67%) akuti AI idzakhala ndi zotsatira zazikulu pa malonda a e-commerce kumapeto kwa chaka, ndipo wachitatu akunena kuti kusintha kuli kale. Zoyamba zatsopano zomwe zidabweretsedwanzeru zochita kupanga Masiku ano zili zokhuza magwiridwe antchito abizinesi monga kupanga ndi kasamalidwe ka zinthu ndi zithunzi zazinthu komanso kupanga zotsatsa.
Makampani omwe adaphatikizira AI munjira zawo adatengera kuti apange zomwe zili ndi zithunzi (24% ya omwe adafunsidwa), kusanthula deta ndi kulosera (16%), makina otsatsa (14%) ndi njira zina ( 13%). Kwa 13%, AI imagwiritsidwa ntchito kale pakuwongolera chisamaliro chamakasitomala komanso 10% pakusintha ulendo wamakasitomala (10%). Pomaliza, 9% mwa omwe adafunsidwa amagwiritsanso ntchito kupanga zinthu zatsopano. Pakati pazogulitsa, ntchito za SEM (Search Engine Marketing) zikupitilira kukopa ndalama zambiri (38%), m'malo achiwiri ndi 18% ndi ntchito za SEO (Search Engine Optimization), m'malo achitatu ndi Kutsatsa Imelo ndi 12%.
Pakati pa malo ochezera a pa Intaneti omwe amawoneka kuti ndi othandiza kwambiri, Instagram ilinso yoyamba ndi 38% ya zomwe amakonda, ndikutsatiridwa Facebook (29%) e Whatsapp (24%). Tiyenera kuzindikira kuti Top 3 imapangidwa ndi makampani onse omwe ali m'gulu la Meta. Chochitika chowonetsera lipoti latsopano ku Swiss Chamber ku Milan ndi InPost monga Main Partner adagulitsidwa ndi makampani ambiri omwe akugwira nawo ntchito.
Sara Barni (Mtsogoleri wa Ecommerce ku Family Nation) adabwerezanso kufunikira kwa zopezera pazamalonda a e-commerce komanso momwe angapangidwirenso kudzera muzopereka zachifundo, Marco Tiso (Mtsogoleri Woyang'anira pa intaneti wa Sisal) adawonetsa momwe zilili zotheka masiku ano kuwona kukhudzidwa kwakukulu kwanzeru zopangira mabizinesi ndipo pomaliza pake Daniele Manca (Wachiwiri kwa Director of Corriere della Sera) ndi Davide Casaleggio adawona kusintha komwe kukupitilira, chiyembekezo chanzeru zopanga komanso kufunikira kosamalira umwini wa data yakampani. Ndizotheka kutsitsa kafukufuku wathunthu "Ecommerce Italia 2024" mu Chitaliyana ndi Chingerezi patsamba lino:
https://www.ecommerceitalia.info/evento2024
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