Amazon's Alexa: Blue Ocean Innovation uye Strategy

Alexa ndiye chaiye mubatsiri watinoziva tese, akagadzirwa uye akagoverwa neAmazon. Kuvandudza muindasitiri yemubatsiri wezwi inokubvumira kuti ushande munhandare yemakwikwi isina kushandiswa, isina kusvibiswa nemakwikwi, uko kudiwa kuri kuzvigadzira. Ngationei kuongorora munyaya ino.

Alexa mubatsiri anogara akagadzirira kupindura mibvunzo yedu, kudiwa kwekukurumidza uye nekukurumidza sevhisi, kugara uchingogara online, yakabatana uye yakangwarira. Muzera rema smartphones, Amazon yakagadzira mudziyo usina skrini, iyo vashandisi vanogona kuita nayo. Pfungwa iyi ingaita seisina kujairika, asi zvakadaro yakabudirira zvikuru.

Features

Unyanzvi hwekushandisa hweAlexa hunosanganisira mushandisi nenzira yakasarudzika, chikuva chimwe chete uko mhando dzakawanda dzinogona kusangana nemutengi. Iyo nhanho yekureruka uye inoshanda mukushandisa iyo Alexa izwi mubatsiri inoratidza kuti mune ramangwana panogona kuve nekuvandudzwa mukuita uye mune ruzivo rwemushandisi. Zvese zviri zviviri zviri nyore kuwana uye kamuri yekuvandudza yevabatsiri vezwi seAlexa ndiyo yakanaka hwaro hwekufunga kuti vabatsiri vezwi vakaita se Alexa vachapfuura maapplication uye mashandisiro ewebhusaiti mumakore anotevera.
Makambani anozounza hutsva hwakakosha kumusika muchikamu ichi achave nemukana wakakura mukukwezva vatengi nekupa yakasarudzika ruzivo rwevatengi.

Alexa iri zvakare yekukurukurirana interface. Masevhisi ayo akagadzirwa achifunga nezvekukurukurirana. Nhaurirano dzekukurukurirana dzakagadzirirwa kusimudzira hukama hwemunhu zvakare
kubatana pakati pemurume nemupi webasa.
Alexa, iyo kambani yakakosha AI chishandiso, yakagadzira Blue Ocean, yaimbozivikanwa musika horo uko iwe unogadzira kudiwa, panguva imwe chete uchinakidzwa nemutengo / mabhenefiti ekusiyanisa. Zvinyorwa zveAmazon zvinoratidza kuti makungwa ebhuruu anovaka mhando. Iyo yebhuruu zano inoshanda zvekuti brand equity inogona kuramba ichivakwa iyo ichagara kwemakumi emakore.
Sekureva kwaCollin Davis, maneja mukuru weAlexa yeBhizinesi kuAmazon akati Amazon pachayo iri kushandisa Alexa mumakamuri mazana manomwe emusangano. Vanoda kusvika 700% yemusangano wavo wakatangwa ne Alexa
Alexa iri kuunza kubata kwevanhu kune tekinoroji. Chinangwa ndechekupa munhu chaiye kutaurirana kunzwa apo mutengi achabatana nemudziyo. Brands anogona
kunatsiridza kudyidzana kwevatengi nekutora yakanaka izwi zano.
Mitemo yeBlue Oceans haisati yasimbiswa, saka kukwikwidza hakuna basa uye kunopa a
mukana wemazano matsva nebudiriro ine pundutso. Bhizinesi rinofanirwa kushandura tarisiro yaro kubva kumakwikwi kuenda kukoshesa hunyanzvi sembiru yakakosha yegungwa rebhuruu.
zano, kuitira kubvisa isingaite zvibereko Red Oceans.
Nezve mabhenefiti enguva refu ane chekuita, bhizinesi rakakwanisa kutonga musika mutsva rinogona kuramba riri mutungamiri waro asati apinda mutsva apinda mugungwa rebhuruu. sangano rinofanirwa kugadzira shanduko yegungwa rebhuruu kuti riite zano: nhanho dzakasimba dzekufamba kubva kumakungwa matsvuku akatukwa emakwikwi kuenda kumusika usingapikiswe; sarudza nzvimbo yakakodzera yekutanga danho; simuka kubva kune yazvino mamiriro; tsvaga gungwa kune vasiri vatengi; gadzirazve miganho yemusika uye pakupedzisira sarudza uye edza yako yakasarudzwa gungwa rebhuruu.

BLUE OCEAN zano

Maonero akasiyana, akapihwa nemapurofesa W. Chan Kim naReneé Mauborgne (2005), iyo kambani.
nharaunda ine imwe dimension inozivikanwa seblue ocean: itsva, isina kushandiswa, isina kusvibiswa nhandare yemakwikwi uko kudiwa kunogadzirwa. Nekuda kweizvozvo, iyo mitemo mumakungwa ebhuruu haisati yagadzirwa, izvo zvinoita kuti kukwikwidza kuve kusina maturo uye kunopa mukana wemafungiro matsva uye kubudirira kunobatsira. Kuti tisiyane negungwa dzvuku risingaite purofiti, zvakakosha kuti sangano rishandure pfungwa dzaro kubva pamakwikwi kuenda kukoshesa hutsva hunova mbiru yehurongwa hweBlue Ocean. musika mutsva unofanirwa kuramba pfungwa yechinyakare yekutengeserana-offs pakati pekukosha kwekuvandudza uye mutengo wakaderera uye kutarisa kutsvaga kwekusiyanisa uye kuderedzwa mutengo.
Nechinyakare, makambani anowanzo tarisa pamakwikwi kuitira kuti awedzere musika wavo wemusika muindasitiri uye kuwedzera purofiti. Mafemu, achitora generic Porter nzira dzakatsanangurwa mubasa rake "Competitive Strategy: Nzira dzekuongorora Misika uye Vakwikwidzi" (1980), vanobudirira pakuwana mukana wemakwikwi munzvimbo yavo yemusika yavakasarudza nekusarudza imwe yemhando mbiri dzakaderera kana nzira dzekusiyanisa. Saka, mabhizinesi ese ari mukati mechikamu chimwe chete anoita seari kurwira chidimbu chepai ​​chinoumbwa nevatengi vakafanana, mashoma ekuwana mari uye mabhenefiti. Nzvimbo yemusika yakadaro inozivikanwa segungwa dzvuku, uko miganhu yeindasitiri yakanyatsosimbiswa uye inobvumiranwa, uko mitemo yemakwikwi iri pachena uye makambani anokwikwidzana kune migove mikuru yezvinodiwa zvinozivikanwa.
Nezve mabhenefiti enguva refu ane chekuita, bhizinesi rakabudirira kutora musika mutsva raizoda kuchengetedza yekutanga-mover mukana, kana zvichibvira, pamberi pevanopinda vatsva.
batana uye shandura gungwa rebhuruu tsvuku zvakare. Maererano nevanyori, kutora nzira yebhuruu yegungwa, kambani inoda kuita shanduko mugungwa rebhuruu - kunyanya matanho ekuchinja kubva kumakungwa matsvuku ekukwikwidzana kweropa kune indasitiri isina kupikisa: sarudza nzvimbo yakakodzera yekutanga danho; Bvisa chimiro chazvino, tsvaga gungwa revasiri vatengi; kuvakazve miganhu yemusika uye pakupedzisira, sarudza uye kuyedza yakasarudzwa yebhuruu ocean switch.
Kuchengeta nzvimbo yavo mubhizinesi kuburikidza neblue ocean zano, kukwikwidza kuchave kushoma, uye
nzira dzakawanda dzinofanirwa kushandiswa kugadzira gungwa rebhuruu

Product / Brand Analysis

Amazon Echo, Amazon Echo Dot, Amazon Echo plus e Amazon Echo spot ndizvo zvigadzirwa zvinomuka kubva pane zvakaitika ku Alexa. Amazon Echo ndicho chigadzirwa chepamusoro. Iwo anotengwa zvakasiyana zvichienderana nehukuru, maitiro uye kunaka kwevatauri. Multi-mics ese akavakirwa muEcho masisitimu, saka Alexa inonzwa uye inopindura nekukurumidza.
Echo, mutauri ane hungwaru, anobatana nea Alexa-enhanced akangwara izwi mubatsiri, chimwe chezvinhu zvinonyanya kufarirwa zvigadzirwa zveAmazon. Iyo system ine akati wandei mabasa:

• kukurukurirana kwezwi,
• kutamba mimhanzi,
• mazita ezvekuita,
• ma alarm,
• kufambisa podcasts,
• kutamba mabhuku ekuteerera,
• mamiriro ekunze,
• traffic etc.

Echo iri mukuenderera mberi uye ikozvino inogona kushanda se IoT, uye semupi weruzivo wepamba.
Amazon Echo, Amazon Echo Dot (chizvarwa chechitatu), AmazonEcho Plus (chizvarwa chechipiri), Amazon Echo spot iwo maturusi akagadzirwa kutanga kubva kuhunyanzvi hwe Alexa.

Amazon yakaburitsa Alexa Skill Kit kubatsira vatengi vebhizinesi kugadzira hunyanzvi hwavo uye kuvawedzera ku Alexa.

Kana ukangowedzera hunyanzvi hweA Alexa kune yako Alexa account, inoshanda uye inoshanda neako Alexa kifaa. Hunyanzvi hwakasiyana hunobatsira mutengi kutenga masevhisi kana zvinhu kunze kweAmazon. Vashandisi vanogona kuwana akawanda akangwara emudziyo mudziyo hunyanzvi, zvekuvaraidza uye hunyanzvi hwekufarira, hunyanzvi hwekubatsira, hunyanzvi hwekubika, nezvimwe.
Maererano neshumo ye voicebot aiAmazon yakazivisa mukupera kwaNyamavhuvhu 2018 kuti kune 50.000 Alexa Unyanzvi uye zvinopfuura zviuru makumi maviri zve Alexa-enabled zvigadzirwa pasi rese.

Kuongorora kwemakwikwi

Mumaindasitiri mazhinji, kunyanya etekinoroji, zano reBlue Ocean rinoita kunge rakabudirira, asi harina kukanganisa. Zvinogona kupokana kuti pfungwa dzemazuva ano dzakadai se 'vasiri vatengi' kana 'nzvimbo itsva dzemusika'. kunyanya nzira itsva dzekupa mazano ekare, ayo Michael Porter nevamwe vakavaka munguva yakapfuura.
Rimwe dambudziko nderekuti hupenyu hwemakungwa ebhuruu anogona kupfupikiswa sezvo vatsva vanobuda
nekuda kwekufambira mberi kwetekinoroji. Kufungidzira uku kunogona kutungamira kune rimwe remasimba mashanu emuchengeti: kutyisidzira kwevanopinda vatsva. Mumuenzaniso wakadaro, Amazon's Alexa virtual mubatsiri inotaridzirwa mumamiriro ezvinhu aya.
Zvinoenderana neshoko rezwi reMicrosoft ra2019, Yakawana kuti makumi maviri neshanu muzana evanhu vanofarira Alexa, 25%; vanhu vanosarudza Apple Siri uye imwe 36% yevanhu vanofarira Google Assistant uye 36% vanosarudza Microsoft Cortana semubatsiri wavo wezwi redhijitari. Alexa iri kuramba ichiedza kuvandudza uye
shandisa nzira yebhuruu yegungwa.

Mutengi kukosha kwechirevo, zvakanakira mutengi mukushandisa Alexa

• Kurumidza uye Kukurumidza: Alexa inoita senge yakangwara yekugadzira imba. Yakakura yakawanda yemidziyo yekubatanidza inobatana neimba yako nerubatsiro rwe Alexa. Kubva magirobhu emwenje, feni, thermostat kusvika mugadziri wekofi mutengi anogona kudzora mudziyo wese kuburikidza neAlexa kuburikidza nekuraira kwezwi.
• Kusarudzika: Alexa inobatsira mutengi kubatsira hupenyu hwavo hwezuva nezuva sekuseta alarm wachi, tarisa mamiriro ekunze uye nhau dzekuvandudza nezvimwe.
• Zviri nyore: Alexa inobatsira mutengi kuti ruzivo rupfuure zvakasununguka uye nekukurumidza. Panzvimbo pekutsvaga ruzivo nekuvhura akawanda maapplication, Alexa inounza nyore kushandisa muhupenyu hwemutengi nekutsvaga ruzivo nekuraira kwezwi chete. Vatengi vanowana ruzivo munguva chaiyo
• Chiyeuchidzo: Alexa inobatsira mutengi mukugadzirisa kugadzwa kwavo uye karenda uye mutengi anogona zvakare kuyananisa yavo Google kana Apple kalenda ne Alexa. Inobatsira iwe kuyeuka kubva kumazuva ekuzvarwa, emhemberero kusvika pakuzadza girosari.

Ercole Palmeri