WEB saiti: zvinhu zvekuita, vandudza huvepo hwako painjini dzekutsvaga, chii SEO - VIII chikamu

SEO, kana Kutsvaga Engine Optimization, ndiko kumira kwewebhusaiti yako kana ecommerce mumainjini ekutsvaga uye masocial network. NeSEO tinoreva nzira yaunokwirisa nayo saiti yako muinjini yekutsvaga, ndiko kuti, inokwirisa mupfungwa yekureruka iyo saiti yako inosvika.

Shanda pasocial network kuti ukure vateereri

Social media chishandiso chaunogona kushandisa kutyaira traffic kune yako saiti kana ecommerce. Nechikonzero ichi, masocial network anofanirwa kuverengerwa muSEO zano, yazvino uye yakazara vhezheni, chokwadi huwandu huri kuwedzera hwevatengi vari kutendeukira kune aya mapuratifomu emagariro kuti adyidzane nemhando.
Vanopfuura 70% yevanhu vanotendeukira kuFacebook kana vachida kuwana zvinonakidza zvemukati, uye zvinoreva kuti isu tine mukana wakakura wekusvika kune vateereri vatsva, kukwezva vangangove vatengi, uye kukudziridza hukama hunogara nevatengi.

Iyo muzana inotsamira pachikamu chechigadzirwa, semuenzaniso kana wako waunovavarira ari ane makore gumi nemasere kana makumi maviri, uye chikamu ndicho chemitambo, ipapo iyo yakakwana social network ndeye tik tok kana instagram.

Izvo zvakakoshawo kufunga kuti social media ndiyo yakanyatso chiteshi kuratidza rumwe rutivi rwevanhu rwesangano rako, inogona kushandiswa seyakananga kushambadzira chishandiso nekuda kwezviwanikwa zvakaita seFacebook Ads, tik tok ads, instagram ads uye iwe unogona kunyange shandisa masocial masosi kusimbisa nhamburiko dzako dzebasa revatengi.

Ronga zita rako nemazvo

Reputation management chinhu chakakosha chisingafanirwe kufuratirwa. 
Reputation management ndeyekutonga zvinoonekwa nevanhu kana vachitsvaga bhizinesi rako online, saka, ndezvekuita shuwa kuti unoita zvaunogona pamhepo kana vatengi vachikutsvaka:

• Gara uine hunyanzvi paunenge uchitaurirana nevatengi online;
• Nguva dzose ongorora online wongororo;
• Pindura kuongororo dzisina kunaka nekukurumidza, wakadzikama uye nehunyanzvi;
• Kurudzira ongororo dzakanaka uye zvipupuriro kubva kune vatengi vanogutsikana;

Mobile uye Geolocation

Kuti uwedzere vatengi neSEO zvinodikanwa kufunga nezve mobile traffic uye google mepu, kunyanya kana uine chitoro chemuviri, resitorendi, nyanzvi studio ..., muchidimbu, bhizinesi renzvimbo.
Muchokwadi, mbiri dzekuchinja kwakakosha kune SEO maitiro akanakisa akabuda mumakore achangopfuura ndiko kusimbiswa kwenharembozha uye zvemukati zvemukati, uye izvo zviviri zvinofambidzana.
SEO yemuno iri kuramba ichinyanya kukosha sezvo vatengi vakawanda vachishandisa nharembozha kutsvaga mabhizinesi. 30% yekutsvagisa kwese kunoitwa nenharembozha ndeyemuno. Kupfuura 70% yevanhu vanoshanyira bhizinesi riri pedyo mushure mekutsvaga "yenzvimbo" yakafanana, saka kuti usimbise bhizinesi rechitoro chako chepanyama kana e-commerce, unofanirwa kutarisa pane zvemuno, uye iwe unofanirwa kuve nechokwadi chekuti zvigunwe zvako. yakazara-inoshamwaridzana.

SEO pane-peji

Pa-peji SEO yakakosha pakubudirira kwako, saka kana iwe uchida kuwedzera kutengesa kwako, unofanirwa kuterera kune-peji maitiro:

• pa-peji SEO inoita kuti saiti yako iwedzere mushandisi-hushamwari;
• inoita kuti zvive nyore kuti injini dzekutsvaga dziratidze mapeji ako;
• wedzera nzvimbo yako yekutsvaga;
• ichakubatsira iwe kutarisa pakugadzirisa zvinhu zvakakosha senge zvinoonekwa;

 
Heano mamwe mapoinzi akakosha epa-peji SEO:

• Kugadzirwa kweakasiyana uye anotsanangura ma tag emusoro peji yega yega;
• Wedzera kukurumidza kurodha peji, kuvandudza UX uye kuderedza bounce mitengo;
• Pamufananidzo wega wega, nyora zvinotsanangura, keyword-optimized mamwe mavara;
• Optimization yemisoro ine akakosha mazwi uye tsananguro;
• Kubatanidza zviri mukati mesaiti nezvisungo zvemukati kuvandudza kufamba uye indexing;
• Kushandisa maURL ari nyore kuverenga;
• Nyora meta tsananguro yekuvandudza kuoneka kwepeji muSERP;

Mhedziso

Kuti uwedzere kutengesa neSEO zvakakosha kuve nehurongwa hwakasimba hunogona kubatanidza zvinhu zvese zvinoonekwa mune ino post uye mukati pashure. 
SEO ndiyo kiyi yekubudirira kwechero bhizinesi remazuva ano, kwete chete nekuti inowedzera kuoneka kwesaiti yako uye inobvumidza iwe kusvika kune vakawanda vashandisi online, asi zvakare nekuti inogona kukubatsira iwe kuwedzera kutengesa kwako, ichikupa mimwe mikana yekushandura inotungamira kupinda. vatengi uye kukupa zvishandiso zvaunoda kuti uwedzere kutendeuka mitengo.

Hatife takakanganwa kuti nzira dzekutsvaga injini dzinosiyana zvichienderana neprojekiti, iyo referensi chigadzirwa chikamu, vakwikwidzi uye zvinangwa maererano nemhedzisiro uye nguva inodiwa kuti uzviite.

Ercole Palmeri: Innovation yakapindwa muropa

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