Inofungidzirwa nguva yekuverenga: 5 minuti
Kuburikidza nekuongororwa kweprojekiti ichangoburwa yakaitwa muchikamu chehotera, Traction yakawana kuti nzira yekukurukurirana yakanakisa muchikamu chekushanyirwa ndizvo WhatsApp. Iwo mameseji anotumirwa kune vatengi vane yakakurumbira puratifomu ndeaya anechiyero chakavhurika, kana chiyero chakavhurika, e tinya-kuburikidza chiyero, kana kudzvanya-kuburikidza nechiyero pakuvhurwa, kumusoro pane yega yega yerwendo rwavo.
Ongororo yakanangana zvakanyanya nezvikamu zvitatu zve rwendo rwevatengi kutanga kubva pakurodha, saka tichiongorora zvakabuda munhaurirano dzakatumirwa tisati tasvika, panguva uye mushure mekugara muhotera. Kuenzanisa kwakaitwa pakati pemeseji yakatumirwa kuburikidza WhatsApp, e e mapurogiramu akazvitsaurira.
Ichi chikamu chinowanzo furatirwa nevanoshanda muchikamu chekushanya. Muchokwadi, isu tinowanzo funga kuti kana mutengi awanikwa, mazhinji ebasa akaitwa. Ongororo iyi yakaratidza kuti ichokwadi panguva ino apo hukama nevatengi hunotanga kubatanidzwa. Somuenzaniso, nekutumira mameseji anobatsira zvikuru, senge mafambiro ekutyaira kana sarudzo dzekupinda.
Panyaya yepurojekiti yakagadzirwa nekuongororwa neTraction, kutaurirana kune vatengi kune nzvimbo dzekufarira padyo nechimiro uye zvemukati kana zvekunze zviitiko kana masevhisi anofanira kuverengerwa pachine nguva, sekusvika kuresitorendi uye kushanya kumamyuziyamu.
Mhedzisiro yacho inoita seyakajeka: mameseji anotumirwa kuvaenzi kuburikidza WhatsApp rekodha mwero wakavhurika we85%, nepo kudzvanya-kuburikidza mwero kuri 27%. Mukupesana, zvisinei e e mameseji muapp, chiyero chakavhurika chakateerana 36% and of 21%, nepo kudzvanya-kuburikidza kuri 16% and of 15%.
Kunyangwe muchiitiko ichi, kugona kunopihwa nekutaurirana kunobudirira kunoshorwa zvakanyanya neavo vanoshanda muchikamu chekushanya. Panguva ino zvinokwanisika kupa kune vatengi mamwe mabasa, kuwedzera mari yeavhareji yekugara kwavo.
Nhaurirano dzakatumirwa nekuongororwa neTraction kunetseka kunyanya mukana wekutora mukana wezvidzoro zvakakosha zvemasevhisi mukati mechimiro, senge rubatsiro rwevaenzi, sevhisi yekamuri uye manheru anoratidza. Zvakaguma nei? Zvakare mameseji anonyanya kushanda ndeaya anotumirwa kuburikidza neWhatsApp.
Kunyanya, vatengi vakavhura meseji vakagamuchira pa WhatsApp ndizvo '88% yevaya vakaigamuchira. Pakati peizvi, the 31% wadzvanya pane link iri mukutaurirana. Iwo mameseji akatumirwa e vakasvika pa 35% weyero yakavhurika uye yekudzvanya-kuburikidza mwero we 20%. For the mameseji muapp, chiyero chakavhurika che 43% click-kuburikidza mwero we 28%. Nekuchinja kwemaitiro kuenzaniswa nechikamu chakapfuura.
Asi hazvipereri pano. Kunyangwe mushure mekugara kwapera, zvakakosha kuchengetedza kubatana nevatengi vako. Kubvunza, semuenzaniso, kune yakakosha mhinduro inobatsira pakutarisa kunaka kwesevhisi inopihwa uye kuvashandura kuva vatengi venguva dzose.
Panyaya yebhizinesi rehotera, kuburitswa kwe ongororo yakanaka zvakatokosha sekuchengeta. Saka, mwenje wegirini wekutaurirana unokurudzira vaenzi kugovera ruzivo rwavo. Nzira dzinoshandiswa nekuongororwa neTraction mupurojekiti yayo dzichiri WhatsApp, email uye mapurogiramu akazvitsaurira.
Nechikamu chidiki, iwo anogara ari mameseji anotumirwa kuburikidza WhatsApp izvo zvinoshanda zvakanyanya. Mari yakavhurika inomira pano pa 57% pahuwandu, ukuwo chiyero chekudzvanya chiri pa 14%. Nzvimbo yechipiri maererano nekubudirira kwe i mameseji muapp, chiyero chakavhurika che 23% uye tinya-kuburikidza mwero we8%Pakupedzisira, the e nechiyero chakavhurika che 18% uye kudzvanya-kuburikidza mwero we 3%.
Mhedzisiro yeTraction analysis inosimbiswa ne Neil Patel, pakati pevanotungamira nyika dzepasi rose dzekushambadzira madhijitari nyanzvi, maererano nezvayo WhatsApp ndiyo yakanyanya "kusashandiswa" papuratifomu mukushambadzira, tichifunga kuti mameseji ainoburitsa anoverengwa 98% dzimwe nguva.
Nekudaro, nzira ye-multi-channel ndiyo yakakosha pakugadzira nzira yeimwe isina musono, yakasarudzika uye inoshanda ruzivo. "Tinotenda nekubatanidzwa kwekungwara kwekunyepedzera mu AutoCest - akapedzisa CEO weTraction Pier Francesco Geraci - isu tave kukwanisa kugadzira nzira dzekushambadzira dzakagadzirirwa mutengi, tichigadzirisa kushandiswa kwechiteshi chimwe nechimwe. Pamusoro pezviteshi zvakaongororwa, isu hatikanganwe mafambiro ekare uye matsva senge mameseji mameseji, Messenger neTeregiramu".
Mumamiriro emakwikwi akanyanya, mukana usingarasikirwe wekuona yakasimba uye ine simba pamhepo kuvapo, kubatsira makambani ari muchikamu uye vatengi pachavo.
Chinyorwa cheMethodological Ongororo yakaitwa pahuwandu hwevatengi ve1348 venzvimbo yehotera. Nguva yakatariswa pakati pa1 Gunyana 2023 na31 Zvita 2023.
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