Ukuthenga kwi-Intanethi: Ingxelo yecandelo lefashoni ye-e-commerce eyenziwe yiSaleCycle iyafumaneka

Ukuthengiswa kwefashoni kwi-Intanethi kuyakhula ngeeCawe kwaye ukusetyenziswa kwezixhobo eziphathwayo kuyaqhubeka nokubakho ngo-2022.

Abasebenzisi badla ngokuthenga ikakhulu iimpahla ezisesikweni, ngakumbi kwicandelo lefashoni ekhawulezayo, evelisa itrafikhi ephezulu ye-intanethi.

Amazinga aphezulu okulahla iinqwelo. UCasey Turnbull, umbhali wesifundo, uthi icandelo le-e-commerce yefashoni "lelinye lawona macandelo anamandla kwihlabathi".

Idatha ephuma kwingxelo

Ukwanda kweentengiso ze-intanethi ezifikelela kwincopho ngoJanuwari (10,71%), zisaphenjelelwa yi-boom erekhodiweyo ngoNovemba wokugqibela ngenxa ye-Black Friday, ngokukhula okuqhubekayo kwiselula, ebone ukwanda kweentengiso ze-41% ukusuka kwi-2020 kunye ne-2,45 I-% ukusuka kwi-2021. Kwaye izinga lokulahla inqwelo elifikelela kwi-83,48% eYurophu.

Ezi zezinye zedatha ezivele kwi ingxelo malunga neentsingiselo kunye namanani ecandelo lefashoni ye-e-commerce ka-2023 yaqondwa ngu SaleCycle, Inkampani ye-Anglo-French ekhethekileyo kwimisebenzi yokuthengisa kwakhona. Ingxelo isisiphumo sohlalutyo lwenkampani lwezigidi zohambo lokuthenga kwi-intanethi kwezi nyanga zili-12 zidlulileyo, kuthathelwa ingqalelo ngaphezu kwe-150 leemveliso zefashoni ezikwi-intanethi ezikhokelayo kunye nabathengisi.

Casey Turnbull, umbhali wengxelo

"Icandelo lefashoni ye-e-commerce likhawuleza liziqhelanise namaxesha onyaka, utshintsho kwindlela yokukhangela kunye nokuthenga kwabasebenzisi, ukuvela kwetekhnoloji kunye neemeko zentengiso" uyaxela UCasey Turnbull, umbhali wengxelo, ingcali yokuthengisa kwi-SaleCycle kunye nentatheli. "Ngokutsho kwe-Statista, icandelo le-fashion e-commerce lilindeleke ukuba likhule ngonyaka nge-11,5%, lifikelele kwixabiso le-1 501,3 yeebhiliyoni zeedola ekupheleni kwe-2027" Qhubeka uhamba.

Ngo-2022 i iilokhwe zabasetyhini yayizezona zinto zithengiweyo (ngaphezu kwezigidi ezisi-9), zilandelwa zizikipa, ijee kunye nejezi. Icandelo le imfashini ekhawulezayo, xa kuthelekiswa necandelo lokunethezeka, nguyena orekhoda ukuthengwa kakhulu ngabathengi (phantse i-12,5 yezigidi eYurophu).

Ngenxa yobhubhani we-Covid-19, ukuhlehliswa kwemisitho efana nemitshato kunye neeshawari zomtshakazi, kunye nokuthandwa okukhulayo kweeshawari zabantwana kunye neminye iminyhadala yentlalontle kunye neyeshishini, ngokuqinisekileyo ngunobangela wemfuno ekhulayo yeelokhwe zabasetyhini kunye nezinye iimpahla. yokunxiba ngokusesikweni» ucacisa uCasey Turnbull.

Nini kwaye njani

Kananjalo ekuhambeni kuka-2022, abasebenzisi bebethanda ukuthenga kwezabo ixesha lamahala, ukuze akwazi ukuzinikela ngokuzolileyo ekuthengeni. Owona mthamo mkhulu weentengiso ze-intanethi zarekhodwa ngeeCawe (16,22%) kunye nangemizuzu yangaphandle komsebenzi, ngakumbi ngo-21:00, xa injongo okanye umdla wokuthenga unyukile.

Eyona nto inika umdla kukukhula okuqhubekayo kwe Ukuthenga ngeselula, eyenza phantse i-72% yokuthengisa. Ngeendleko zokuthenga kwi-desktop, ethatha isihlalo sangasemva sokurekhoda kuphela i-28% yazo zonke iintengiso ze-intanethi.

"I-E-commerce ijongene nesizukulwana esitsha sabathengi abasebenzisa iselfowuni njengendlela yabo yokuqala yokuthenga kwi-intanethi" uyaqhubeka uCasey Turnbull. Oku kungenxa yenkqubela phambili yezobuchwepheshe, "Abathengi banokuthembela ekuthengeni ngokulula ngakumbi ngenxa yamava omsebenzisi aphuculweyo kunye neenkqubo zokuphuma ngokukhawuleza kunye neendlela zokuhlawula ezihambelana neselula (umzekelo, iApplePay) eyenziwe ngesixhobo sabo esiphathwayo".

Iinqwelo ezishiyiweyo

Kwicandelo le-e-commerce yefashoni, nangona kunjalo, Amazinga okulahla iinqwelo aphezulu, ikakhulu ezisuka kwiselula (85,55%) nakwicandelo lezobunewunewu. Izizathu zininzi: iindleko ezingalindelekanga, iindleko zokuthumela okanye iirhafu, iinkxalabo malunga nokhuseleko lwewebhusayithi, ukusefa kunye nokutshintsha ingqondo yakho, ukungabikho kolwazi kunye nokuphononongwa kwemveliso.

"Enye ingcaciso enokwenzeka yeselula ephezulu kunamaxabiso e-desktop churn kukuba abasebenzisi abaninzi bafumana amava okuthenga ngeselfowuni alula kakhulu okanye anzima ngakumbi kune-desktop UX" uqukumbela uCasey Turnbull.

Ungayikhuphela ingxelo ngokucofa apha.

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