I-Comunicati Stampa

Ezokuvakasha, Ukuhlaziywa kwesiteshi sokuxhumana se-WhatsApp esisebenza ngempumelelo kakhulu emkhathizwe weziteshi eziningi

Iyiphi ishaneli yokuxhumana yedijithali esebenza ngempumelelo kakhulu emkhakheni wezokuvakasha?

Impendulo yalo mbuzo ivela I-Traction, inkampani ye-martech ephethe inkundla ye-CRM enobuhlakani bokwenziwa I-AutoCust.

Isikhathi sokufunda esilinganiselwe: 5 imizuzu

Isiteshi Sokuxhumana

Ngokuhlaziya iphrojekthi yakamuva eyenziwe emkhakheni wamahhotela, iTraction ithole ukuthi ishaneli yokuxhumana engcono kakhulu emkhakheni wezokuvakasha kuba WhatsApp. Imilayezo ethunyelwe kumakhasimende ngeplatifomu edumile empeleni yileyo ene-isilinganiso esivulekile, noma isilinganiso esivulekile, e isilinganiso sokuchofoza, noma izinga lokuchofoza ekuvulekeni, phezulu esigabeni ngasinye sohambo lwabo.

Uhambo Lwamakhasimende

Ukuhlaziya kugxile ikakhulukazi ezigabeni ezintathu ze Ukuhamba kwamakhasimende kusukela ekubhukheni, ngakho-ke ihlola umphumela wezokuxhumana ezithunyelwe ngaphambi, phakathi nangemuva kokuhlala ehhotela. Ukuqhathanisa kwenziwe phakathi kwemilayezo ethunyelwe nge WhatsApp, imeyili e izinhlelo zokusebenza ezizinikezele.

Isigaba 1: Ngaphambi kokufika

Lesi yisigaba esivame ukunganakwa ngabasebenza emkhakheni wezokuvakasha. Eqinisweni, sivame ukucabanga ukuthi uma ikhasimende selitholiwe, umsebenzi omningi wenziwa. Ukuhlaziywa kwembula ukuthi kungalesi sikhathi lapho ubudlelwano namakhasimende buqala khona ukuqina. Ngokwesibonelo, ngokuthumela imiyalezo ewusizo kakhulu, njengezikhombisi-ndlela zokushayela noma izinketho zokungena.

Endabeni yephrojekthi edalwe futhi yahlaziywa yi-Traction, ukuxhumana namakhasimende kuthinta amaphuzu athakazelayo aseduze nesakhiwo kanye nemisebenzi yangaphakathi noma yangaphandle noma izinsizakalo okufanele zibhukhwe kusenesikhathi, njengokufinyelela endaweni yokudlela kanye nokuvakashela iminyuziyamu.

Umphumela ubonakala ucacile: imilayezo ethunyelwa kubavakashi nge WhatsApp rekhoda isilinganiso esivulekile se85%, kuyilapho izinga lokuchofoza linjalo 27%. Nokho, ngokuphambene nalokho imeyili e imiyalezo kuhlelo lokusebenza, isilinganiso esivulekile silandelana 36% futhi we 21%, kuyilapho izinga lokuchofoza linjalo 16% futhi we 15%.

Isigaba sesi-2: ngesikhathi sokuhlala kwakho

Nakulokhu, amandla anikezwa ukuxhumana okuphumelelayo abukelwa phansi kakhulu yilabo abasebenza emkhakheni wezokuvakasha. Kulesi sigaba kungenzeka ukunikeza amakhasimende amasevisi engeziwe, okwandisa izindleko ezimaphakathi zokuhlala kwabo.

Izokuxhumana ezithunyelwe futhi zahlaziywa yi-Traction concern ikakhulukazi ithuba lokusebenzisa izaphulelo ezikhethekile zezinsizakalo ngaphakathi kwesakhiwo, njengosizo lwezivakashi, isevisi yasekamelweni nemibukiso yakusihlwa. Umphumela? Nakulokhu futhi imilayezo ephumelela kakhulu yileyo ethunyelwa nge-WhatsApp.

Ikakhulukazi, amakhasimende avule umlayezo athole kuvuliwe WhatsApp ingabe '88% lalabo abawemukelayo. Kulokhu, i 31% uchofoze isixhumanisi esiqukethwe ekuxhumaneni. Imilayezo efanayo ithunyelwe imeyili bafika 35% yezinga elivulekile kanye nezinga lokuchofoza 20%. Okwe imiyalezo kuhlelo lokusebenza, izinga elivulekile le 43% isilinganiso sokuchofoza 28%. Ngokuhlehla kwethrendi uma kuqhathaniswa nesigaba sangaphambilini.

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Isigaba sesi-3: ngemva kokuhlala

Kodwa akugcini lapha. Ngisho nangemva kokuba ukuhlala sekuphelile, kubalulekile ukugcina ukuxhumana namakhasimende akho. Ukubuza, isibonelo, impendulo ebalulekile ewusizo ekuhloleni ikhwalithi yesevisi enikezwayo nokuyishintsha ibe abathengi abavamile.

Endabeni yebhizinisi lehhotela, ukukhishwa kwe- ukubuyekeza okuhle cishe ibaluleke njengokubhukha. Ngakho-ke, ukukhanya okuluhlaza kokuxhumana okukhuthaza izivakashi ukuthi zabelane ngolwazi lwazo. Iziteshi ezisetshenziswa futhi zahlaziywa yiTraction kuphrojekthi yayo kuseyi-WhatsApp, i-imeyili nezinhlelo zokusebenza ezizinikele.

Ngomkhawulo omncane, ahlala eyimilayezo ethunyelwa ngayo WhatsApp lezo ezisebenza kahle kakhulu. Izinga elivulekile limi lapha kokuthi a 57% esiphelele, kuyilapho izinga lokuchofoza liku- 14%. Isikhundla sesibili mayelana nokusebenza ngempumelelo kwe-i imiyalezo kuhlelo lokusebenza, izinga elivulekile le 23% kanye nezinga lokuchofoza lika-8%Ekugcineni, i imeyili ngenani elivulekile le 18% kanye nezinga lokuchofoza le 3%.

Ukubaluleka kwamashaneli amaningi

Umphumela wokuhlaziywa kweTraction uqinisekiswa ngu Neil Patel, phakathi kochwepheshe bezokumaketha bedijithali abahamba phambili emhlabeni wonke, ngokusho kwabo WhatsApp iyinkundla "engasetshenziswa kancane" kakhulu kwezokumaketha, uma kucatshangelwa ukuthi imilayezo eyidluliselayo ifundwa kuyo. 98% ngezinye izikhathi.

Kodwa-ke, indlela yeziteshi eziningi iwukhiye ekuvuleni indlela yokuthola ulwazi olungenamthungo, okomuntu siqu kanye nokusebenza kahle. “Sibonga ukuhlanganiswa kweubuhlakani bokufakelwa ku-AutoCust - kuphetha i-CEO ye-Traction Pier Francesco Geraci - manje sesiyakwazi ukuhlela amasu okumaketha afanelana nekhasimende, sithuthukisa ukusetshenziswa kwesiteshi ngasinye. Ngaphezu kweziteshi ezihlaziywe, asikhohlwa izitayela ezindala nezintsha njengemiyalezo, i-Messenger neTelegraph".

Esimeni esincintisana kakhulu, ithuba elingenakuphikwa lokuqinisekisa ubukhona be-inthanethi obuqinile nobuguquguqukayo, ukuze kuzuze izinkampani ezikulo mkhakha kanye namakhasimende ngokwawo.

Inothi lezindlela Ukuhlaziywa kwenziwa kumakhasimende angu-1348 esewonke esikhungo samahhotela. Isikhathi esicatshangelwa phakathi komhlaka-1 Septhemba 2023 kanye no-31 Disemba 2023.

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