Ecommerce a Italiya a + 27% bisa ga sabon Rahoton Casaleggio Associati

Rahoton shekara-shekara na Casaleggio Associati kan Ecommerce a Italiya ya gabatar.

Rahoton mai suna "AI-Ciniki: iyakokin Ecommerce tare da Intelligence Artificial".

Bayanan da suka shafi tallace-tallace na kan layi a cikin 2023 sun yi rikodin girma a cikin juzu'i na 27,14% na jimlar Yuro biliyan 80,5 kuma AI yayi alkawarin sabbin juyin juya hali.

Kiyasta lokacin karantawa: 4 minti

Bugu na 18 na binciken

Yanzu a cikin bugu na 18th, binciken da Casaleggio Associati yayi yayi nazarin bayanan da suka shafi tallace-tallacen kan layi a cikin 2023 wanda ya sami ci gaba a cikin jumillar 27,14% na Yuro biliyan 80,5. Koyaya, bambancin ya kasance mai ƙarfi tsakanin sassa. Bangaren Kasuwa ya sami mafi girma girma (+55%), sai Balaguro da Yawon shakatawa (+42%), da Dabbobi (+37%). Duk da haka, akwai kasuwannin da suka yi fama da matsalolin tattalin arziki kamar bangaren Electronics wanda ya ragu da -3,5% da kayan ado da Watches da suka yi asara ta fuskar sayar da (-4%) yayin da suke samun riba duk da haka ta fuskar canji. (+2%) kawai godiya ga karuwar farashin. Ba kamar shekarar da ta gabata ba, lokacin da hauhawar farashin kayayyaki ya ba da gudummawar rabin ci gaban, matsakaicin hauhawar farashin sashin Ecommerce a cikin 2023 ya kasance 6,16%, yana barin babban girma na 20,98%.

Hasashen 2024

2024 zai zama shekarar AI-Kasuwanci: "Kasuwancin e-commerce na gaba na iya daina buƙatar abokan ciniki don bincika samfuran shafuka daban-daban, amma kawai don bayyana bukatun su ga wakilin AI na sirri wanda zai kula da sauran. Sabon juyin juya hali don kasuwancin e-commerce.”, in ji shugaban CA Davide Casaleggio.

Matsayin Hankali na Artificial

Kashi biyu bisa uku na 'yan kasuwa (67%) sun ce AI za ta yi tasiri sosai kan kasuwancin e-commerce a ƙarshen shekara, tare da na ukun ya ce an riga an fara aiwatar da canji. Na farko sababbin abubuwa kawo tabasirar wucin gadi ne a yau game da ingantaccen tsarin kasuwanci kamar ƙirƙira da sarrafa abun ciki da hotuna na samfur da sarrafa ayyukan talla.

Kamfanonin da suka haɗa AI a cikin tsarin su sun karbe shi don ƙirƙirar abun ciki da hotuna (na 24% na waɗanda aka yi hira da su), don nazarin bayanai da tsinkaya (16%), sarrafa kansa na ayyukan talla (14%) da sauran matakai ( 13%). Don 13%, AI an riga an yi amfani da shi don sarrafa kulawar abokin ciniki da 10% don keɓance tafiyar abokin ciniki (10%). A ƙarshe, 9% na waɗanda aka yi hira da su kuma suna amfani da shi don kera sabbin kayayyaki. Daga cikin ayyukan tallace-tallace, ayyukan SEM (Search Engine Marketing) na ci gaba da jawo hankalin yawancin zuba jari (38%), a matsayi na biyu tare da 18% shine ayyukan SEO (Search Engine Optimization), a matsayi na uku shine Email Marketing tare da 12%.

Matsayin Social Media

Daga cikin hanyoyin sadarwar zamantakewa da aka yi la'akari da mafi inganci, Instagram ya sake zama na farko tare da 38% na abubuwan da aka zaɓa, sannan kuma Facebook (29%) e Whatsapp (24%). Ya kamata a lura cewa Top 3 ya ƙunshi kamfanoni duk na cikin rukunin Meta. Taron gabatar da sabon rahoto a Swiss Chamber a Milan tare da InPost a matsayin Babban Abokin Hulɗa an sayar da shi tare da babban adadin kamfanoni da ke shiga.

Sara Barni (Shugaban Ecommerce a Iyali Nation) ta nanata mahimmancin dorewa don kasuwancin e-commerce da kuma yadda za a iya haɓaka ta hanyar ayyukan agaji, Marco Tiso (Mai Gudanarwa na Sisal na kan layi) ya nuna yadda ya riga ya yiwu a yau don ganin gagarumin tasiri na fasaha na wucin gadi da aka yi amfani da shi ga harkokin kasuwanci kuma a karshe Daniele Manca (Mataimakin Daraktan na Sisal). Corriere della Sera) da Davide Casaleggio sun yi la'akari da canje-canjen da ke gudana, abubuwan da suka dace na fasaha na wucin gadi da kuma buƙatar sarrafa ikon mallakar bayanan kamfanin. Yana yiwuwa a zazzage cikakken binciken "Ecommerce Italia 2024" a cikin Italiyanci da Ingilishi akan rukunin yanar gizon:
https://www.ecommerceitalia.info/evento2024

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