Digitalis

Menene Google Tag Manager kuma menene amfani dashi


Google Tag Manager shine kayan aikin da aka fi amfani dasu wajen gudanar da Tag, waɗancan sassan lambar HTML waɗanda ke yin Google Analytics, AdWords, Facebook Ads da sauransu suna aiki.

An taƙaita rawar da aiki na Google Tag Manager a cikin hoto mai zuwa, inda ya yiwu a ga kusancin haɗin yanar gizo tare da Tallace-tallace na Facebook, Google Analytics, AdWords, da sauransu.

Kamar yadda kake gani, GTM (Google Tag Manager) ana ganinshi azaman mai sarrafa Tag, kuma an saita shi tsakanin gidan yanar gizon ka da duk kayan aikin da karanta da aiwatar alamun.

Menene alamun?

Tag wani yanki ne wanda yake da ikon tattara bayanai daga shafin yanar gizo ko aikace-aikacen hannu. Bayan shigar da alamun a shafin yanar gizo ko kuma a cikin app, suna ba ku damar auna zirga-zirga, ziyarar, halayen baƙi da ƙari.

Menene alamun?

Alamomin suna aika bayanai zuwa aikace-aikace kamar su Google Analytics, Google AdWords, Ads na Facebook, Hotjar, DoubleClick da dai sauransu ... Ana aika bayanin ne lokacin da aka nemi alamar da kanta, ma’ana, an kunna ta ne ta hanyar wani abin da ya shafi alamar.

Sannan mun zo ga masu fafutukar ...

Menene 'yan gwagwarmaya?

Masu kunnawa sune abubuwan da ke haifar da hakan defiƙare wani lamari (ko buga) wanda dole ne ya faru don wani aikin da aka ba da za a yi. Wadannan al'amuran sune:

  • duba shafi
  • dannawa daya
  • wani lokaci
  • wani nau'i na ƙaddamarwa
  • wani canji a cikin tarihi
  • kuskuren JavaScript
  • ko wasu al'amuran al'ada ...

Don haka, waɗannan abubuwan jan hankali suna kwatanta ƙimar ma'auni tare da ƙimar da ta gabatadefigama a GTM management panel.

Kusan za a kashe Tag amma idan abin da ya faru da mai kunnawa ya faru.

Mun faɗi cewa alamun suna aika bayani, yawancin wannan bayanin yana cikin masu canji.

Menene masu canji?

Abubuwan abubuwa ne waɗanda ke ɗauke da dabi'u, waɗanda za'a iya gyara su kuma zaɓarsu. Masu canji na iya ƙunsar bayanai kamar:

  • Yanar gizon URL
  • Javascript
  • HTML
  • lambar saka idanu
  • ...

Canje-canje na iya zama predefiGTM ne, ko za a iya keɓance shi bisa ga buƙatu.

Menene Tsarin Data?

Takaddar Bayanai (ko kuma ma'aunin bayanai) wani nau'in akwati ne na abubuwan da ake amfani da su don adana ƙarin abubuwa. Kusan tsararru.

Abubuwan da ke tattare da Tsarin Data Data na iya zama kowane nau'in: kirtani, madaidaiciya, masu canji, ko wasu kayan aiki

Yanayin samfoti

A saman dama muna da maɓallin Preview (Debug/Preview), wanda ke ba ka damar tabbatar da daidai aikin alamun da aka aiwatar kafin a buga su. defia hankali.

A cikin yanayin samfoti, yana yiwuwa a duba alamun da aka kashe a shafin da kuka kasance, an aiwatar da alamun amma ba a kashe su ba, ƙimar masu canji, da kuma bayanan da ke yanzu a cikin bayanan bayanan.

Da zarar ka danna maɓallin a saman dama, allon musamman zai buɗe kan bangon orange (duba hoton allo a sama).

Bayan kunna samfoti, koyaushe akan mai binciken iri ɗaya ne, je zuwa shafin da ka kunna samfoti, kuma zaku ga taga a ƙasa wanda zai ba ku damar ganin Alamu, Canje-canje da ƙimar da aka gabatar a cikin Matanin Bayani:

Jaridar Innovation
Kada ku rasa mafi mahimmancin labarai akan ƙirƙira. Yi rajista don karɓar su ta imel.

Ta wannan hanyar, zaku sami damar tabbatar da ingancin aikin alamunku da gyare-gyare masu alaƙa.

A gefen hagu zaka sami jerin abubuwan da suka faru wanda ba a saukar da su akan shafin da kake kallo ba. Azaman tsoffin zaku sami 3:

  • pageview
  • DOM Shirya
  • Rufe Windows

Waɗannan al'amura ne waɗanda suka dace da lokutan ɗan lokaci da kyau definished lokacin loda shafin HTML. Ta danna kowane abubuwan da aka nuna, zaku iya ganin madaidaitan Tags, Variables da ƙimar Layer Data.

Musamman:

  • a cikin shafin Shafin zaka iya ganin Tasirin a shafin, an rarrabe tsakanin wadanda aka kunna yayin taron (Fired) da wadanda basu kunna tare da taron (ba Fired ba);
  • danna maballin Variables zaka iya ganin ƙarin dalla-dalla a kan Canji da aka kunna a taron da aka zaɓa;
  • a ƙarshe a cikin Data Layer zaka iya ganin ƙimar da aka ƙetare zuwa Data Layer a taron.

Abubuwan amfani masu amfani don Google Tag Manager

Mataimakin Tag na Google wani fadada ne na mai binciken Chrome wanda zai ba da damar ganowa da nunawa a ainihin lokacin kasancewar lambobin bibiya a cikin shafukan da aka ziyarta. Da zarar an shigar, kuma aka kunna, zaku ga alamar

a saman dama, kuma zaka iya gani idan a shafin da kake, an sanya alamun:

  • Analytics
  • AdWords
  • Google Tag Manager
  • danna sau biyu
  • da dai sauransu ...

Lokacin ziyartar shafin da ke da alamomin, alamar zata canza launi kuma tana nuna adadin alamun da aka samo. Canza launuka sune:

  • Grey: babu alamun
  • Green: a kalla Tag guda ɗaya, duk yayi Ok
  • Blue: akalla Tag guda ɗaya, kuma akwai shawarwari don haɓaka Alamu akan shafin
  • Rawaya: akwai Tag tare da wasu matsaloli
  • Red: akwai alama tare da manyan matsaloli

Yana yiwuwa a sami ƙarin cikakkun bayanai kan kowane Tag ɗin da aka Gano kawai ta danna kan shi.

Hakanan zaka iya amfani da Yanayin rikodin, wanda fadada yayi rikodin jerin shafukan da aka ziyarta kuma ƙirƙirar rahoto mai dangantaka da lokacin lodi na shafukan, Alamomin da aka gano da kuma bayanin waɗannan Tags.

Misali, a cikin yanar gizo ko wani shafi na ma'aikatar mai amfani zai iya yin rikodin jerin rajistar masu amfani ko ayyukan rajistar bada labarai.

Don amfani da Yanayin Rikodi, kuna buƙatar dannawa Record (a cikin ƙananan ɓangaren taga na baya), Ziyarci shafukan da ake so, kuma a ƙarshen dawo zuwa Google Tag Assist taga kuma danna kan dakatar da yin Rikodi. Don samun damar shiga rahoton, danna Nuna cikakken rahoto

Ta danna kan gunki na fadadawa, zaku sami yiwuwar zabar wani taron don tantancewa:

GTM Sonar

Bayan shigar da GTM Sonar plugin, zaku sami yiwuwar ci gaba da lura da masu canji da kuma Takardar Bayanai, wanda yake gabatarwa a cikin gyara, yayin sauya shafin. A zahiri GTM Sonar yana toshe shafin canzawa, yana kiyaye bayanan cikin kuskure.


Danna maɓallin Latsa Mai Sauraren Latsa, mahaɗin zai gano dukkan abubuwan da GTM ke haifarwa ta atomatik, shi ne gtm.linkClick don Danna nau'in abubuwan da suka faru akan hanyoyin, gtm.click don akafi sani gtm.formSubmit.

Ma'aikacin WASP

Mai duba WASP shine kayan aikin bincike na chrome, wanda zai baka damar duba zane tare da duk alamomin da rubutun da aka sanya akan shafin na yau:

Danna kowane Tag ko Rubutun, duk Alamu masu dangantaka, abubuwan da suka faru ko aiwatar da abubuwan JavaScript za'a cire su.

Ercole Palmeri: Innovation kamu

Jaridar Innovation
Kada ku rasa mafi mahimmancin labarai akan ƙirƙira. Yi rajista don karɓar su ta imel.
Tags: bidi'a taron

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