Izinhlobo zebhizinisi ze-4 zezinkampani zedijithali

Ibhizinisi ngalinye elisesigabeni sokulungiselela isu kumele defiqeda a imodeli yebhizinisi ohlose ukulandela.

Lokho kuyisethi yemihlahlandlela yokuthi ungasebenza kanjani ukuguqula amasheya abe yinani, kokubili ibhizinisi kanye nekhasimende.

Kulezi zinkampani izinkampani ziya ngokuya zixhaphaza idijithali ezingeni ukumaketha amasu e ukumaketha okusebenzayo, nezinkampani ezihlose ukusebenza ngedijithali, zingaqondiswa kumodeli ethile yebhizinisi.

Ama-4 ayizibonelo eziphambili zebhizinisi kulabo abasebenza kwidijithali:

KUQHAWULEKILE EGAMENI LOKUQHAWULA

Le modeli ihlose ukwazisa abangahle babe ngamakhasimende ngemikhiqizo nezinsizakalo ezinikezwa yinkampani, kodwa futhi namanani abo ukunqumaisithombe sebhizinisi.

Ukusebenza ngedijithali lecebo lingasebenza ngokuxhaphaza i inethiwekhi Yokuxhumana (Facebook konke); ngokwakha a ikhasi lenkampani lapho kuzofakwa khona imininingwane ecacile ngomkhiqizo nezinsizakalo ezihlinzekiwe, kanye namanani enkampani

Lo Ukuxoxa ngezindaba kuvela ithuluzi eliphumelela kakhulu ezingeni le Ukufaka uphawu.

Kokunye umkhankaso wokuphromotha ku-Facebook ngokwesibonelo kuzoba wusizo uxhase okuthunyelwe ukugxila emkhankasweni okuvelayo "cpm" (kubiza okuvelayo okuyinkulungwane), ukuze uthole ukubekwa ngaphezulu kokuthunyelwe (okuzokhuphula noma kunciphe kususelwa kokunikezwayo), bese ukwazi ukufinyelela kubathengi abangahle kalula.

Ungahle ube nentshisekelo. Yini iMultichannel ne-Omnichannel ku-eCommerce: ukuvela kwemakethe

IModeli EGCWELEKILE KULWAZI LOKUFUNDA

Le modeli, ngakolunye uhlangothi, igxile ekudaleni naseukuqaliswa kohlu lokuxhumana inkampani, ngakho-ke uhlu lwamakhasimende angaba nentshisekelo ezinhlelweni kanye nemikhiqizo enikezwa yinkampani.

Ngo ukumaketha kwewebhu lolu hlu lungadalwa ngemisebenzi yokukhangisa ehlosiwe; ikakhulukazi ngokusebenzisa amanethiwekhi omphakathi, ukuze targettizzare abasebenzisi ngokususelwa kuzintshisakalo futhi bakha okuthunyelwe okuthumela emuva, nge ikhasi lokufika, kwifomu lokubhalisa ukuze iphephandabayewebhusayithi yenkampani, ukuze bakwazi ukuthola idatha yomsebenzisi futhi bayingeze ohlwini lokuxhumana.

Uhlu lokuxhumana lusetshenziswa yinkampani ukwakha ubudlelwano namakhasimende atholakele futhi angaba khona, ukuze usebenzise amasu ukumaketha nge-imeyili futhi ngakho-ke thengisa kangcono imikhiqizo yabo nezinsizakalo.

Ngokusobala le modeli iyasebenza uma inkampani inikezela ngenani elifanele kumakhasimende (ama-imeyili wokuphromotha awahlali abonwa kahle ngabasebenzisi, futhi kwenzeka kaningi ukuthi awavulwa ngisho), njengoba eshiya imininingwane yawo ngokugcwalisa ifomu.

Leli nani liqukethe ukukhushulwa okukhethekile, ukubuyekezwa kwangaphambili kwemikhiqizo emisha, izindaba….

Uma kuqhathaniswa nemodeli yangaphambilini egxile ekwandiseni ukumbozwa nokubukwayo, le modeli ihlose ukuukwanda kokuguqulwa (kulokhu, ugcwalisa ifomu lokubhalisa i-newsletter).

I-MailChimp isofthiwe enhle kakhulu yokwakha nokuphatha uhlu lokuxhumana.

Ungahle ube nentshisekelo: I-Business Model Innovation, iziphi izisekelo zemodeli

IModeli EGCWELEKILE KWE-E-COMMERCE

Le modeli kunalokho igxile kuyoukukhuphuka kokuthengisa yemikhiqizo nezinsizakalo ezinikezwa yinkampani.

Kulokhu ibhizinisi lingagxila kuphela Thenga inthanethi noma ekuhlanganiseni nesitolo esibonakalayo, ngokwesibonelo: ukuthenga okuku-inthanethi ngokuthumela okuqondile, ukuthengwa online nokuqoqwa kwezimpahla esitolo sendawo, ukubhuka online kanye nokukhokha / ukuqoqwa esitolo sendawo.

Kulesi modeli isu elilungile lezenhlalo liqukethe ukudala okuthunyelwe okubhekisele esitolo se-inthanethi, nokuthunyelwe okuphawulwe yinye "Shayela esenzweni" zohlobo "Thenga manje!" oluhambisana nezinhloso zalolu hlobo lwebhizinisi ... khulisa ukuthengisa.

Ngakho-ke kuzodingeka ukudala okuthunyelwe okuvusa amadlingozi nezingcingo ezizosebenza, futhi unakekele isiza se-e-commerce ukuze uqokomise umkhiqizo kahle ngezithombe ezinhle, futhi mhlawumbe ngosizo lwezinhlelo zemidwebo; ngaphezu kweqiniso lokuthi isiza kumele sisebenziseke kalula futhi sinembile ngangokunokwenzeka, ukuze sikwazi ukwenza lula umsebenzisi ekuthengeni.

Ngisho no ikhasi lokufika kumele afundwe kahle, ukuze athumele umsebenzisi engxenyeni efanele yendawo lapho abuke khona umkhiqizo othintekayo, futhi anciphise ubungozi bomsebenzisi oshiya indawo ngaphandle kokwenza umsebenzi.

Kulesi modeli ukumaketha kabusha Idlala indima ebaluleke kakhulu, ukuze ifinyelele kumakhasimende avakashele isiza ngaphandle kokwenza umsebenzi, ngokusebenzisa izikhangiso, futhi ubakhuthaze ukuthi bathenge (mhlawumbe kubasebenzisi abavakashele isayithi futhi abangazange babe nesikhathi sokuqedela ukuthengiselana, noma banikele ngomkhiqizo ohambisana nawo kumakhasimende athengile).

IMODELELWE IQINISEKILE NGOKUSEBENZA KWEMALI

Le modeli ilungele izinkampani ezigxile ezabo ibhizinisi endaweni, futhi-ke babe nenhloso finyelela kumakhasimende endaweni engamakhilomitha athile. 

Ngakho-ke kuzodingeka usebenzise amathuluzi anikezwe yi-web ukwakha elilodwa ikhadi lokuhweba umsebenzi ukuze Isakhiwo sendawo, nokuthi inalo lonke ulwazi olusebenzayo lomsebenzisi: uhlobo lwebhizinisi, imikhiqizo nezinsizakalo, ikheli, inombolo yocingo, i-imeyili, iwebhusayithi, ukubukezwa.

Injongo eyinhloko-ke ukusebenzisa iwebhu ukwenza abasebenzisi basebenzise isitolo sezinto ezibonakalayo, basebenzise amathuba okwanda kwe amadivaysi eselula abantu abathembele kuzo ukuthola izitolo noma izindawo zokudlela abazithandayo

I-Google Bhizinisi Lami iyithuluzi elilungile lale modeli, ngoba ikuvumela ukuthi udale uhlobo lokuhweba lwebhizinisi lakho futhi inkomba ke ezinjini zokusesha, geolocalize ngakho-ke zitholakala I-google maps, futhi ekugcineni kube nengxenyekazi yezokuxhumana iyatholakala -Google Plus ukwazi ukwaba okuqukethwe mayelana nenkampani.

Ercole Palmeri